An Honestly Brilliant Affair

From Christie Brinkley to the 1st Annual The Beauty Marketplace Breakout Brand of the Year, HBA was chock full of action and an Honestly Brilliant Affair for exhibitors and attendees alike.
While putting together an event the magnitude of the HBA Global Expo can at times be stressful, through solid efforts and genuine teamwork, it is truly rewarding to see how everything pulls together so beautifully in the end. In the shows 18th year, HBA 2010 was full of energy, color, and action – all the things a beauty event should be.
Kudos to the entire HBA Global / Spa / UBM Beauty and Wellness teams, who all worked so hard giving their best to produce a fabulous, high energy, highly attended Beauty Week of events.
In HBA Global’s continued efforts to develop a Beauty Week here in NYC, United Business Media (UBM) and HBA introduced the newest addition to the family – The NY Spa & Resort Medical Aesthetics Expo. Adjacent to HBA, on the main floor of the Javits Center, The NY Spa & Resort Medical Aesthetics Event was added to the UBM Beauty & Wellness portfolio in January of this year, and is already making some serious waves with celebrity exhibitors, quality attendees, and showcases on the latest innovations in the Spa and MedSpa communities.
Both HBA and the Spa & Resort Med Aesthetics shows were kicked off with a star studded keynote address Tuesday, the morning of Sep-28th. Pamela Baxter kicked off the ceremony proving a true inspiration, working her way from humble beginnings behind the beauty service counter, all the way to her current role of President and CEO of LVMH Perfumes & Cosmetics North America. For those of you who were wondering, LVMH = Louis Vouitton Moet Hennesy. An international group with over 50 luxury brands : Moet & Chandon, Louis Vuitton, Fendi, Christian Dior Perfumes,etc…
After Ms. Baxter delivered her Keynote, I had the pleasure of escorting Pamela to her car. As we were walking “behind the scenes” of the Javits Center, I felt like I was escorting a rock star backstage, and took the opportunity to ask Pamela questions about her career. I asked Ms. Baxter if a women in her position and level in the business world, was always so intentional with her career choices. Pamela emphatically responded “No. I was hardly intentional at all with my career choices… you have no idea where life will take you…” and she went on to reinforce the following 3 pieces of advice she touched upon in her keynote. In order to be successful in the business world one must be:
1. Passionate – in order to rise to the top, you need to be passionate about what you do and always give it your all.
2. A Risk Taker – Pamela has learned a lot more from her mistakes then her successes. You never know unless you try, so do not be afraid to take risks.
3. Flexibile – with society and technology moving at the speed of light theses days, it is more important now then ever to be flexible and willing to just roll with whatever situation may come your way.
After Pamela was safely as picked up, I returned backstage where I was fortunate enough to have the opportunity to keep Christie Brinkley company before accepted HBA’s 2nd Annual Positively Beautiful Award for all her work with the Smile Train organization.
While chatting it up backstage with one of the world’s most beautiful women, clad in a grey Ralph Lauren frock and super glamorous grey Louboutin pumps; I just had to ask Christie for some The Beauty Marketplace tips for all you The Beauty Marketplace readers out there. The two key tips the glamorous and glowing supermodel offered us all to keep beautiful are:
1.       Smile – there is nothing more beautiful then a woman who is happy and secure and just smiling all the time. When you smile you exude positive energy and people are naturally drawn to your good vibes. We all know Christie is very good at practicing what she preached!
2.      SPF – If there is anything Christie has learned from being a California girl and living in the sun it is we all need to get some UV protection and use sunscreen. This is something Christie is now instilling with her own children and would encourage us all to do the same.
Christie also offers, “Sometimes lotion that provides a little shimmer or glow, as well as SPF, is best like Jergens Natural Glow which offers some subtle shimmer and enhances the skin’s natural color and glow without being streaky.” 
For those of you who watch Access Hollywood or Extra, you may have caught a glimpse of Christie receiving HBA’s 2nd Annual Positively Beautiful Award LIVE because many press and TV crews were there covering the action!
Later that day I was fortunate enough to moderate the 20 Tips on the Beauty Blogosphere Panel with 3 other fabulous beauty blogging ladies. I hope all those who attended the sessin found the information provided useful, if anyone has any further questions, please do not hesitate to reach out to me.
After the Beauty Blogger panel, it was upstairs to the Social Spot on the HBA show floor, where the 1st Annual The Beauty Marketplace Breakout Brand of the Year was announced. The winner? Dr. Christine Rogers of  EnPoine Skin Solutions.
Dr. Christine Rodges EnPointe Skin Solutions was inspired by Dr. Rogers’ love affair with dance and battle with breast cancer, and is formulated with natural botanicals, active extracts and a special anti-aging complex to nurture and rejuvenate stressed skin. The result: beautiful, balanced skin with a natural, healthy glow.
Congratulations to all the fabulous Breakout Brands who were nominated. I am so lucky to have had the opportunity to get to know your brands!  
I want to encourage all of you to start sending me your products, people, and places who wish to be considered for this season’s The Beauty Marketplace Breakout Brand 2nd Annual Series. Who knows? Maybe your brand will have what it takes to be considered the The Beauty Marketplace Breakout Brand of the Year for 2011, voted on by the HBA/Spa communities.
New for 2011? Both HBA Global and the NY Spa & Resort Medical Expo will be moving to June. June 28-30 for HBA. June 28 & 29 for Spa. So make sure to mark you calendars and send me info those Breakout Brands soon!
Congratulations once more and a big heartfelt thank-you to all who exhibited and attended, contributing to both HBA’s and SPA’s successes. I hope all of you had as much fun as I did, and I look forward to your return as UBMLive outdoes ourselves once more for 2011!
 
 
Have an Honestly Beautiful Day,
<33 Mary
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