Just in time for the official start of summer, I had the honest pleasure of having breakfast, and mingling at the uber-chic Mondrian SoHo’s Imperial No. 9, with my fellow Beauty Bloggers and the Founders of SUNBOW SUNSCREEN. Sunbow is the first ever sunscreen uniquely marketed to children vs. adults. This is one of the main reasons I have decided to name SUNBOW the The Beauty Marketplace JUNE BREAKOUT BRAND OF THE MONTH.
Innate and clever Marketers, hailing from the Music Industry, company founders Andy Gershon and Joel Menzin, cleverly linked up with kid crazy Nickelodeon to design Sunbow’s packaging. The packaging features some of Nickelodeon’s iconic character brands. With Dora the Explorer, Diego, AND SpongeBob gracing your sunscreen bottles and sticks, how can a kid resist?
Not only does Sunbow feature a kid favorite Nickelodeon character on each of their products, but the actual lotion goes onto the skin in super fun pink, blue, or yellow colors. The lotion goes on in color, yet dries clear, making application fun for kids, but not detrimental for parents.
What I honestly love most about Sunbow is the brand fosters education. Each product in the line features an almost hidden gem of a fun fact, on the back of each bottle or package. Parents can use this little tid-bit of information to engage their child, and teach them something new as they bond on the beach or near the pool.
Designed with the health and well being of children in mind, Andy decided to develop Sunbow all because of his young daughter, who hated the process of applying sun block. (Who can blame her, unless you have the hot tanning butler at the Ritz Carlton South Beach applying your lotion?) So, Andy partnered up with Joel and set out on a mission to develop a sun block that is easy plus fun to apply, and a lotion you should only need to apply ONCE.
Before they knew it Andy and Joel had a three product line: Sunbow Zinc Oxide Cream / Sunbow Sunscreen Spray / Sunbow Sun Stick. My honest favorite is the Dora the Explorer Pink, BUBBLE GUM SCENTED (that’s right – bubblegum – Mmmmm), Sunbow Sunscreen Spray offering maximum coverage with minimum application time. The Sunbow Sun Stick is an innovative way to apply, and perfect for face. Just drop the SpongeBob Sun Stick in your purse or beach bag and you have an adorable, conversation starting accessory all summer long.
Sunbow delivers a water resistant, all natural product, offering seven sku’s formulated with micronized Zinc Oxide formulas to provide a strong UVA/UVB barrier, without the chemical actives such as Oxybenzone or Octinoxate – found in many other brands.
This summer, log-on to www.sunbowsunscreen.com to pick up your child’s or your favorite Sunbow products, and as an added bonus use Sunbow’s website to educate your children on the importance of applying sunscreen, in a way that does not make it seem like a chore. For all your sunny days, use Sunbow! Products also available at www.drugstore.com .
***Special thank to: Kristen Somody Whalen/Courtesy of Sunbow, for the photos from the event!
Have an Honestly Beautiful Day,