New Beauty Publication from Walgreens

According to the CEW – Cosmetic Executive Women – news headlines…. Lebhar-Friedman Publishing, in collaboration with Walgreens, has launched a new health and beauty consumer publication, Discover Beauty Within. The first of its kind for the drug store retailer—and also for the trade publisher—Beauty Within will be issued quarterly, and features Sofia Vergara on its debut cover. The magazine is now available for purchase ($1.99) at all 8,000 Walgreens, excluding Puerto Rico and Duane Reade locations.

The premiere issue of Beauty Within features problem/solution-focused stories designed to help the busy shopper better navigate the beauty aisle. Coupons inside the magazine make buying the book’s product recommendations even more attractive. The first issue includes stories on color trends from the spring runways, the best anti-aging solutions, the newest products on shelves and health and wellness advice from Gabrielle Reece, the magazine’s Health & Wellness Expert.

“Discover Beauty Within further engages our customers by providing credible on trend beauty and wellness tips, which can lead to a more valuable shopping experience,” said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens.

To raise awareness for Discover Beauty Within, the publication will launch a weeklong initiative, Suite on the Street, a mobile beauty studio offering beauty demos for visiting consumers.

“We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such,” said Steve Dixon, Publisher of Discover Beauty Within, Lebhar-Friedman’s first consumer endeavor. “On board, guests will receive manicures, mini-makeovers and more reinforcing our belief that women should feel like a million bucks without having to break their budgets.” Suite on the Street kicks off April 3 from 2 p.m. to 8 p.m. at the Walgreens store in Union Square, located at 145 4th Avenue. Over the next eight days, Suite on the Street will visit a number of Walgreens and Duane Reade stores, including locations at the Empire State Building, Times Square, in New Jersey and downtown Brooklyn. Stops in Los Angeles, Miami and Chicago are planned for later in the year to tie in with future Beauty Within publications. The next issue, focusing on summer, will be on shelves in May. – See more at: http://www.cew.org/eweb/dynamicpage.aspx?webcode=cbifullstory&r01Key=91977e51-eade-4a0f-93c2-989e48be13ea#sthash.nucD8dSG.dpuf

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