BEAUTY TRENDS STRAIGHT FROM THE INDUSTRY

CEW – Cosmetic Executive Woman – is a beauty industry networking organization which develops the leadership potential of members through access, connections, networking and the sharing of knowledge. Every year, the organization hosts an event called the Insiders’ Choice Beauty Awards Demo. At this event, members of the industry sample the latest products and brands being introduced to the market in the current year. In a recent newsletter, CEW put together a list that captured some of the trends. Take a look…

TREND #1 BEAUTY GETS MASKED
Masks saw a 66% sales jump in prestige outlets in 2013 and helped crave consumers’ need for immediate effects, as did peels.

TREND #2 FACIAL CLEANSING BUZZ WORDS: GENTLE, OIL-BASED
Exfoliation is taking a back seat to treating skin gently, and what could be more gentle than a cleansing oil? Oils, gentle gels and hydrating cleansers were stars in 2013.

TREND #3 VOLUME DRIVES MASS MASCARA
The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are as desirable as long ones.

TREND #4 ART INSPIRED EYES: TINTS, WASHES, PIGMENTS
Beauty companies took an artistic cue in delivering eye formulas in 2013.

TREND #5 CC Creams upped the ante in the alphabet soup of skin care.
Ready To Wear Beauty CC Foundation Color Correcting Stick: Uses an anti-aging, lightweight formula to conceal imperfections, and reduce the look of fine lines.

TREND #6 ANTI-AGING HAIR CARE
Fighting the signs of aging moved from skin into hair care with creams, serums and even a color formulated with anti-aging formulas.

TREND #7 LIPCOLOR: RICH, BUILDABLE
We are looking at bold colors and shades that stand the test of time.

See more at: www.cew.org

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