The Beauty Marketplace was lucky enough to have a phone conversation today with professional female golfer, Anna Rawson, who is has as much brains and business sense, as she has beauty. Take a look at her website here: http://www.annarawson.com/. Anna is a fellow Columbia University colleague of The Beauty Marketplace Founder, Mary Palmieri. Anna is a graduate of the Columbia University Business School and is working on a start up beauty company called, Mara Essentials, a chic personalized fresh organic skin care for pregnancy and beyond.
The Skincare Startup is based on ancient Ayurveda, a 5,000-year-old system of natural healing that has its origins in the Vedic culture of India. The pregnancy market is a niche market, but an unsaturated and important one for natural and organic products because women prefer to avoid any chemicals placed on their skin that may be harmful to their baby.
The challenge with organic products is the short shelf life due to the lack of chemical preservatives. Anna’s Mara Essentials has the genius idea to ship products monthly so they are fresh as well as delivered hassle free.
In addition to beauty, Anna is a world-class professional golfer, and recently signed with golf club manufacturing company, PXG, as their spoke-model and will aid in new market development of the custom club manufacturer.