A WORD WITH THE FOUNDER: TOUGH GIRL BEAUTY BASICS

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Tough Girl Beauty Basics is an emerging indie beauty brand engineered with long-wearing technology made to empower women on the go. If you’re a busy mom, college student, or simply someone that’s always moving–this brand is for you.

“In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyle of today’s woman.  Spending most of my time working in the city and going to the gym after work, I would get frustrated to see my face smeared with runny eyeliner and flaking mascara while working out.  My gym friends and I, who were all having the same problem, agreed that it was time to create a brand of makeup that would last through our stressful days and tough workouts. That’s when I decided to recruit a product development and packaging team to develop Tough Girl Beauty Basics!” -Jo-Anne Greco

I had the opportunity to interview Jo-Anne Greco, founder of TOUGH GIRL Beauty Basics, about her up and coming beauty brand made for the toughest girls. Jo has over 25 years of experience working in the beauty industry. After spending several years on the customer side of the desk working with packaging and purchasing, she switched gears and began working with manufacturers and suppliers of color cosmetics and primary packaging, servicing top tier customers.

Here’s more on our in-depth talk about the brand:

Tell me about TOUGH GIRL.

Jo: “We started working on the brand approximately three to four years ago, launching in June of 2018.  In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyles of today’s woman.  It was frustrating to be at the gym watching my eyeliner and mascara smearing under my eyes. Socializing after a workout was almost impossible unless you had an extra make-up kit with you to reapply what just slipped off!  That’s what pushed me to recruit my amazing team of product and package developers to create Tough Girl Beauty Basics. The product line is portable, convenient, easy to use, and helps to keep you feeling and looking fresh throughout your tough days.”

The line consists of a long-wearing eyeliner that doesn’t budge, a volumizing mascara for dramatic effect, an energizing setting spray infused with watermelon, cucumber, and mint, and a multi-use lip and cheek tint. For the fitness enthusiast who loves a good workout, there is also a plush Tough Girl towel perfect for the gym or removing makeup. The products can be purchased a-la-carte or in predesigned kits which are cost-effective.

You can read more about TOUGH GIRL and find the products mentioned above here, along with the rest of the brand’s products.

What inspired you to create your company?

Jo: “I was inspired to create the Tough Girl brand based on my frustration, and my community of gym friends frustrations, with make-up that wasn’t performing well.  We all agreed that we were having to reapply, remove, or fix our make-up too often, post workout.  It became a personal goal of mine to create a brand to address this issue.  With Tough Girl products, we’ve given time and confidence back to the active woman!”

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Additionally, Jo stated that this inspiration also comes from working alongside incredibly independent and strong women who push themselves to overcome their weaknesses and adversities no matter what, which is what drives the passion to create at TOUGH GIRL.

How do you distinguish yourself from other beauty brands? What makes you unique?

Jo: “I believe that TOUGH GIRL products are unique in that they are long wearing and allow women to stay fresh and beautiful throughout their busy day,  enabling them to stay focused on their daily tasks without the worry of not putting their best face forward.”

How do you define beauty?

Jo: “To me, beauty comes from within.  A woman who is strong, confident, pleasant to be around, and comfortable in her own skin is a truly beautiful woman.  It doesn’t matter if you have the prettiest hair, eyes, or body, it’s about how you feel about yourself, what you project, and how you treat others.  With our products, we want to enable women to feel and look their best throughout their busiest days. As many of us know, when we look and feel great, we are more confident and productive in everything we do.”

Which of your products is your bestseller?


Jo: “Our Tough Wearing Eyeliner in “High Impact Black” is our best seller. With its precision tip,  our eyeliner allows you to go super thin or as thick as you like for a more dramatic look. Many fitness models have posted about how they love the way it doesn’t budge, even during their toughest workouts.”

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The Tough Wearing Eyeliner can be purchased here.

Are your products suitable for acne prone skin/ people with skin allergies?

Jo: “The products are not considered to have treatment ingredients.”

Do you have plans to extend your products to skincare?

Jo: “Yes, as the brand becomes more successful, we would love to develop treatment products for active women.  At the moment, the closest item we have to a treatment product would be our Energizing and Setting Spray. This product is infused with watermelon, mint, and cucumber, which provides a quick refreshing boost at the beach or gym; or use it as it was originally intended, to set your make-up and go about your busy day.”

Can your products be purchased internationally?

Jo: “Not at this time; right now we just have US distribution.”

Lastly, what advice would you give to a young, aspiring entrepreneur?

Jo: “My advice would be to start working on your dream as early in your career as possible.  It is important to network and find someone that can mentor you and give you valuable advice based on their past experiences, saving you time and empowering you with priceless guidance. Many of us, like myself, spend most of our careers working for and making money for everyone else. I truly believe if we work as hard and diligently for ourselves, we can all be successful and realize our dreams. Surround yourself with people that want to see you succeed and help you to realize your dream.”

Be on the lookout for new products from Tough Girl on The Beauty Marketplace’s website. The company is working on extending the shade range for the Lip and Cheek Tint and the Tough Wearing Eyeliner. A new concealer and foundation stick is also on the way, along with the possibility of a new treatment product.

 

Have any more questions or comments? Feel free to send them to info@thebeautymarketplace.com.

 

Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.

 

Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.

 

 

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INTRODUCING THE BEAUTY MARKETPLACE

We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

What Knowledge is Required for You to do Business?

Knowledge is defined as a familiarity, awareness or understanding of facts, information, descriptions, or skills. In order maintain the competitive advantage, many brands, companies, and organizations are using internal knowledge to capitalize and fuel innovation. Avon, for example, recently created a new Innovation Manager role in their organization, to keep them ahead of the curve enabling the company to have as much knowledge as possible on what’s next. Mintel, the research organization, makes a business of supplying the industry with the latest in research information and market analysis.

Internal knowledge can be in the form of big data, employee’s minds, social media statistics, and various technology or trend forecasting presentations, for example. Since The Beauty Marketplace represents members of the Health and Beauty business to business community, we are wondering what knowledge is most important to do you job most effectively…? Please post your reply and tell us about what you do and the information or knowledge you find most useful in your role.

Have a Beautiful Day!

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THE BEAUTY MARKETPLACE JANUARY BREAKOUT TALENT

The Beauty Marketplace’s January Breakout Talent of the Month is Fitness Expert Marc Perry.

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Marc Perry first caught The Beauty Marketplace’s eye via his promotional fitness flyers he would distribute in a popular health food restaurant in Manhattan called Natureworks. After doing more research, we discovered Marc and his BuiltLean program have all the elements of a Breakout Fitness Talent: Mass market appeal, an interesting background story, and an effective branded workout regimen.

Marc Perry is a Yale graduate and former finance analyst who ditched Wall Street for a career in Fitness in order to teach people the truth about body transformation and a healthy lifestyle.

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The Beauty Marketplace was fortunate enough to have the opportunity to ask Marc some questions as he was preparing for the New Year and below is what he had to say.

The Beauty Marketplace: Elaborate on what ultimately motivated you to take the entrepreneurial leap and leave finance to become an expert in fitness.

Marc Perry: I had a lot of motivations, but deep down I knew I was not reaching my potential in finance and I never would. I wanted to build something that could positively change the world. Fitness is something I’ve always loved and has been very important to me. I reasoned that helping people achieve their fitness goals and inspiring others to get excited about fitness is a mission to which I can happily dedicate my life.

The Beauty Marketplace: What are both your fitness and career goals heading into 2015?

Marc Perry:

My career goals this year are:
1) To write at least one article per week and produce at least one video per month
2) Hire a full-time employee to help manage the operations and marketing implementation for my company
3) Develop more revenue streams that can scale while refining and creating more products and services

I have several fitness goals, here are a few:
1) Touching my hands behind my back on both sides
2) Pistol squat with both legs
3) 100 snatches in 5 minutes with 24kg kettlebell
4) Become SFG certified
5) Become NASM-CES certified

The Beauty Marketplace: We think you are on to something with workouts for busy professionals! Can you identify any fitness trends you have noticed that you think may increase in popularity heading into 2015?

Marc Perry: One trend that I think is very beneficial to everyone including busy professionals is the functional fitness trend, which will continue to become more important When I say “functional fitness”, I don’t mean doing biceps curls while standing on a bosu ball, but emphasizing quality of movement and exercises that directly translate into improved strength and performance like a kettlebell swing, push-ups, or pull ups. Approaching the body as a bunch of separate muscles to train individually is an inferior approach for longevity and athletic performance than using the body as one piece – in my opinion.

The Beauty Marketplace:  What are some of your favorite Health and Fitness brands?

Marc Perry: Some fitness brands and products I like:
StrongFirst
Spartan Race
Mobility WOD
Captains of Crush Grippers
RadRoller
TRX

The Beauty Marketplace:  Do you have a grooming routine or any specific products you use or tips to share?

Marc Perry: When I first moved to New York City, I’m not sure I knew what grooming meant. My toiletry bag was pretty empty. But as I’ve gotten older and after some advice from a woman I dated, for cleaning my face I use proactive, a vitamin C serum by Anthony, and a Nivea Q10 moisturizer. The moisturizer in particular makes a significant difference in how my skin looks. Other than that, for dental hygiene I brush my teeth, floss using floss picks, and use Listerine. For my hair I use a hair gel from Dramatics NYC called Drama Putty and shave every morning.

Be certain to head to Marc’s website to check out his BuiltLean program as well as his articles and videos with plenty of fitness tips! Click HERE to view

Have An Honestly Beautiful Day!

 

D&D Organics

JANUARY 2015 BREAKOUT BRAND

Here’s to an Honestly Beautiful 2015!

The Beauty Marketplace’s January Breakout Brand of the month is D&D Organics.

The Beauty Marketplace chose D&D Organics at January’s Breakout Brand of the Month because this is a wellness nutritional product that supports the increasing trend toward an active lifestyles and a mobile, fast paced, global society.

The BRAND:

D&D Organics

D&D Organics is ahead of the fitness curve and one of the only powdered food sources on the market. Comprised in powdered form of Gluten-Free 100% Organic Oat Powder, Egg Whites, Cocoa Powder, and Stevia Extract, this product is not a supplement, but the most cost effective organic meal on the planet. “From the gym to the board room or vice versa, the D&D organic products are able to provide your body with optimal nutrition to enable optimal performance and functionality,” said Brand Founder, Eugene Dinescu.

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The WHAT:

Eugene and his twin brother, Vince, founded the D&D Organics brand. The brothers are collectively known to the fitness community as the The Dinescu Twins.
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D&D (Dinescu & Dinescu) Organics is the first complete real food powder sourced from 100% USDA organic ingredients that can be mixed with water or your favorite beverage as a meal replacement, pre-workout, post-workout, or a tasty snack. This product is not a supplement, but an actual powdered food source that can be lived off of and used as a meal. Each bag is all food, made with a unique technology, and comes directly from a farm. Arguably, one of the best pre and post workout products on the market.

The WHEN:
The Dinescu Twins came to market with D&D Organics in 2014, but the ingestible product has actually been a work in progress for the past ten years. The Vincent Dinescu’s  main objective was to break foodstuff from macro to micro in a powder format so he would ensure he was obtaining optimal nutrition during his workouts, as well as busy days and nights enrolled in Columbia Business School.
The WHERE:
D&D Organics can be purchased online as well as in a variety of gyms, fitness centers, CKO kickboxing locations, and in a growing number of specialty organic food stores. View their website HERE

The WHY:
For the person looking for a healthy life style or the fitness enthusiast who wants to maintain optimal fitness and focus levels.

The brand and product is meant to coincide with a fast paced healthy lifestyle. The Dinescu twins are fitness enthusiasts who love training and being healthy. While working toward a business school degree with minimal time to eat, Vince developed this product with brother Eugene as his first case study, and both twins noticed exceptional results.

“Most people who utilize D&D organics will loose weight and get stronger. Nothing will beat D&D after a workout! It will take users to the next level in their goals,” -Eugene Dinescu DD Twins in Suits

 

 

 

 

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THE BEAUTY MARKETPLACE Spotlight Day

One of The Beauty Marketplace’s favorite events to attend is Beauty Press’ Spotlight Day because we have the opportunity to meet so many new, innovative, and emerging brands. Spotlight Day is a super fun way for a company like ours to learn about what’s next and noteworthy with emerging brands and entrepreneurs launching their products in the beauty market! At the event we saw some of The Beauty Marketplace’s past Breakout Brands such as Wink cosmetics on display…

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Other note worth brands which you are sure to be hearing more from include Intelligent Skin Sense, Crafting Beauty with their new Baiser ROSE line of products that smell divine, Aquage haircare, and many more… keep checking back on The Beauty Marketplace as we continue to report more. Baiser ROSE
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Have an Honestly Beautiful Day!

 

Merlot First Crush

Merlot Skin Care Making Moves

The Beauty Marketplace’s good friend Nicole Beckley of Merlot Skin care tells us Merlot is continuing to launch their First Crush line in the U.S. The line is gaining distribution in Walgreens stores in New Mexico, Arizona, and Texas and hoping to expand beyond the southwest in the next few months. First Crush has become a top seller in Japan, and was chosen as the #1 Specialty Cleanser by @Cosme, a Japanese specialty store and is looking to bring this momentum to the US market.

Stay clued into The Beauty Marketplace to keep you posted on what happens with Merlot and more of Beauty’s emerging brands!

Have an Honestly Beautiful Day!

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AUGUST BREAKOUT BRAND

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The The Beauty Marketplace Breakout Brand of the Month for the month of August is an emerging mass market skincare line that applies to a cross-cultural demographic and addresses the issue of hyperpigmentation. The Breakout Brand that delivers even skin tone, at an affordable rate is called Specific Beauty.

The Dermatologist Founder of the brand, Dr. Heather Woolery-Lloyd, completed her training in dermatology at the University of Miami where she also served as chief resident. She is an internationally recognized expert and lecturer in Dr. Heatherhyperpigmentation and skin care serving as an investigator for many large company clinical trials. Over the past ten years, Dr. Woolery-Lloyd has focused her research on developing effective treatments for the cosmetic concerns of all women related to hyperpigmentation issues. Her years of research eventually led to the creation of the Specific Beauty restorative treatment skincare line.

The Specific Beauty skincare line is a clinically proven skin care treatment line. The Beauty Marketplace’s favorite products include:

Dermatologist Strength Dark Spot Corrector Pads which deliver an on-the-spot remedy to even skin tone and remove dark spots.

Specific Beauty Dark Spot Corrector Pads

 

 

 

 

 

 

Specific Beauty Exfoliating Cleansing Cloths that are dual-sided to gently exfoliate the skin, while providing a deep clean to remove impurities, all without the need to rinse with water. On one side the cloths contain textured beads for exfoliation. On the other side, the cloths are smooth for easy and gentle makeup removal, including stubborn eye makeup. A great addition to any travel bag this summer! Specific Beauty Cleansing Cloths

 

The Specific Beauty skincare regimen will result in a more even skin tone, improved skin texture and leave the skin hydrated, brighter and more radiant for all skin types and ethnicities. The result of years of experience and cutting edge scientific research, this is a brand you are going to start seeing a lot more of so be ahead of the curve and head to the Specific Beauty website to begin purchasing some products for yourself, or that Specific Beauty in your life. Also, be certain to check out Dr. Heather’s blog which offers plenty of informative educational content and video information on caring for your skin.

Have An Honestly Beautiful Day!

Electric Hair Masque

JULY BREAKOUT HAIR CARE BRAND

For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.

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Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.

 

 

 

 

 

 

2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.

 

  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).

 

  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.

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Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.

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With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website

 

Have An Honestly Beautiful Day!