A huge trend in the beauty industry at the moment is long, extravagant eyelashes. Women are willing to invest in eye lash extensions, splurge at the Sephora counter devoted to false and creative drag-queen style adhesives, and medical aesthetic companies, such as Latisse and RapidLash, offer chemical growth substances to facilitate longer lash growth.

As we were following the long lash trend, The Beauty Marketplace discovered a budding start up out of MIT we were so impressed by, we decisded to name them June’s Breakout Brand. The The Beauty Marketplace Breakout Brand of the Month is Wink Natural Cosmetics.


Founded in June 2013, Wink Natural Cosmetics is solving beauty problems, such as short eye lashes, with real science and natural ingredients. Megan Cox, Founder of Wink, developed their first product,  an eyelash and eyebrow enhancer, because she was investing thousands of dollars on eyelash extensions which were only damaging her lashes. Wink Eyelash EnhancerAfter looking into other lash growth serums and options, she was turned off by the scary chemical side effects thus prompting  her to create her own serum that was both safe for use, as well as effective. Wink Natural Cosmetics’ eyelash enhancer offers a natural and hypoallergenic solution to reactivate dormant hair follicles found on your lashes and brows, delivering a more lush and fuller look.

After developing an all-natural formula, the product began testing and produced great results. According to  Wink’s website, “4 out of 5 of the testing participants had lashes that were 10-20% longer, 100% of them really experienced fuller lashes. All in all, a hypoallergenic formula was developed that: a). was made with the finest all natural ingredients, b). could make your eyelashes longer, c). could grow more lashes and d). could regrow your eyebrows.” What’s better than that?!

According to Ms. Cox, a second product is on the way and slated for a 2015 release. The product, a 2-in-1 brightening and anti-aging eye cream with gold peptides, is currently in testing. Keep checking The Beauty Marketplace and be sure to sign up for our newsletter for more information on the release.

Have an Honestly Beautiful Day!


super 7 serum


The The Beauty Marketplace Breakout Brand for May is a new player ultra luxe skincare market: A brand is called IMMUNOCOLOGIE.Imm logo


A leader in the BioCosmeceutical Market, giving brands like Le Mer and Le Prarie a run for their money, Immunocologie works with the biology of the skin and offers medicinal properties pertaining to anti-aging.


Immunocologie is the only skincare line based on the science of the skin’s immune system. “Your skin is the largest organ in your body, and your immune system is the essential driving force in sustaining vibrant, healthy skin. When you are totally healthy and live in a perfectly pure environment, your skin functions at an optimal metabolic rate, protecting and repairing itself as best as humanly possible. But, we don’t live in a bubble,” says Karen Ballou of Lucas Brand Equity, the equity group at the head of Immunocologie.


Every day, internal and external factors affect your skin’s metabolic rate and compromise it’s health. Common skin-hampering internal factors include getting sick, lack of sleep, stress, poor nutrition, allergies and aging. Top external factors are free radical and negative ion exposure brought on by UV rays, pollution, extreme weather changes and electronic device emissions.


Immunocologie has brought together the world’s leading chemists and research scientists in the field of Biocosmeceutical Technology and human immune health to create a regimen specifically designed to support the natural processes of your skin’s immune system. Immunocologie uses bio- available plant based actives to help skin cells generate the same “positive skin response” that your skin would experience if internal and external conditions were perfect. The regimen was developed in France and is based on an exclusive French Bio-ferm process, which employs active ingredients to stimulate your skin’s natural immune response, preventing and repairing damage on a cellular level, encouraging a healthy metabolic rate and regulating cell turnover. All active ingredients are backed by in vitro clinical studies.


The core ingredient found in all Immunocologie treatments is the brand’s signature Vital Oligo Complex, containing 15 essential elements crucial for the proper functioning of skin cells, and encapsulated in a delivery system that allows it to penetrate into the deeper layers of the skin. Plant-derived peptides and oligopeptides, super anti-oxidants, nourishing oils, hyaluronic acid, vitamins and minerals are all key components of Immunocologie skincare formulations.


Immunocologie emphasizes the importance of positive ion therapy. “Pollution and electronic devices, like cell phones, computers and TVs, proliferate negative ions which bring imbalance to your skin. Your skin needs positive ions to function properly. As an example, positive ions are in water—think about how good your skin looks and feels when you walk along the shoreline or after a rainy day when the air is humid,” says Ballou.


Recent studies indicate skincare emulsifiers, a common skincare additive used to stabilize creams and lotion by breaking down oils, may  also break down natural oils in your skin, negatively impacting skin barrier function.  All Immunocologie products are free of
emulsifiers and heal the skin from within.


Sustainability is paramount to Immunocologie. Since the brand sources natural ingredients from all over the world, Immunocologie operates according to the Nagoya Protocol – a global agreement whose objective is ensuring a fair and equitable sharing of benefits arising from the use of genetic resources.


The Super 7 Elixir Face is the brands breakout product. Made using Snail Mucin. Also known as Snail Slime, this ingredient  is commercially obtained from the common garden snail species Helix aspersa, which produces a secretion rich in proteins of high and low molecular super 7 serumweight hyaluronic acid and antioxidants. The secretion of the snail supposedly has a double function when applied to human skin: on one hand it is claimed to stimulate the formation of collagen, elastin and dermal components that repair the signs of photoaging and, second, is claimed to minimize the damage generated by free radicals that are responsible for premature skin aging. Immunocologie face serum is a daily, strongly effective serum that regenerates skin cells to bring balance to the skin.


Immunocologie already has a cult following of socialites and celebrities. The brand can be found at Clyde’s on Manhattan’s Upper East Side and at Whites in East Hampton. Be sure to visit their website at



JULY Breakout Brand


At this year’s HBA Global Expo and Conference, Resvology was the brand to know in the SPLASH! Pavilion, the industry’s showcase for new and emerging brands that has helped incubate and launch some of the industry’s most coveted new products. Resvology won the 2013 HBA New Product Showcase Award and SPLASH! People’s Choice Award!
Personally, I have used their products and know first hand how effective this line is which is why I am going for the trifecta of honors and naming Resvology the JULY BREAKOUT BRAND of the MONTH.

Resvology’s story began with a medical grant from the National Institutes of Health in Washington, DC where their distinguished scientists, specialists in studying gene-activation, studied the problems of aging skin with NIH’s leading biology and gene researchers.  After 10 years of study, they created the proprietary 4-AR™ Molecule – a clinically-designed solution proven to increase youthful gene activity by 330% and to help tackle specific aspects of aging skin:

  • fine lines
  • wrinkles
  • loss of firmness
  • loss of elasticity
  • dull, uneven skin tone

4-AR Molecule is the only stabilized ester of the widely recognized “youth molecule” resveratrol – and only Resvology has it. The benefits of resveratrol are well known, but until Resvology’s scientists studied this ester, resveratrol could not be stabilized for use in skincare, and would lose its effectiveness when applied topically. But with 4-AR’s unique stability, users will get consistent anti-aging benefits with each application, allowing the molecule to do what it does best – fight the signs of aging.

The complete Resvology skincare collection includes targeted solutions that address the key signs of aging and is suitable for all skin types.


My favorite product was Resvology Age Corrective Eye Cream – an anti-aging and hydrating eye cream that helps combat fine lines and wrinkles as well as minimize dark circles and puffiness. I saw consistent and almost instant results!


For more information and the entire Resvology product portfolio, please visit their website at:

JUNE Breakout Brand

June is officially wedding and prom season. So, for those of you taking the plunge, simply showing up to support the bride or groom to be, or making those last minute high school memories, there is a new hair trend that will make you the hit of the party.


Hair accessory company, and June Breakout Brand – Moliabal.


Recently featured in the pages of Vogue, Moliabal is the first Italian range dedicated to luxury hair accessories.


Handmade in Italy from the highest quality resin, Moliabal hair accessories are lightweight and sophisticated.


Founder of Moliabal, Monica Masini, has a wealth of marketing and design experience. Her family has been prominent in the beauty business in Italy for over 50 years. From the age of five she traveled around the world, and through her travels, the inspiration for her designs came from everything around her.


While discussing her ideas for a new and exciting rage of hair accessories, her three best friends wanted in, and the name of Moliabal was created. Made up of the initial letters of their names – Monica, Licia, Abele, and Alberto: all equal Moliabal.


So make sure you are leading the pack with the new hair trend this month and beyond, and feel confident at the wedding, prom or party! Friend Moliabal on Facebook to secure a catalogue –


Have an Honestly Beautiful Day,


MAY Breakout Brand

In need of some good karma lately, I wanted to spotlight a company with positive social impact. A company that, via the sale and use of their products, can create beneficial change. The Breakout Brand of the Month for May is – Cleanup Soap.

Cleanup is a bar soap shaped like a landmine, and sold to raise money to support and increase people’s awareness of the landmine crisis in Cambodia.

The packaging is designed to inform the purchaser of the landmine problem. The metaphor? As the soap disappears, so do the landmines.

The landmine crisis is both humanitarian and economic. Landmines don’t just maim or kill innocent men, women and children. They prevent local populations in some of the poorest countries in the world from farming their own land for food and building basic infrastructure such as schools and hospitals.

The least expensive landmine costs only $3.00. However, removing one landmine costs from $100-1000. It is estimated that there are approximately 100 million landmines littering the earth to date. At the current rate of removal it will take over 1000 years to clear all mines and unexploded ordinance.

Cleanup was conceived and designed by Parsons Graduate Hideaki Matsui, in 2006. His senior thesis project pairs an innovative design with a non-profit organization to promote their mission. Hideaki grew up with exposure to images of landmine devastation through photographs his parents displayed. When he was presented with the opportunity to partner with a nonprofit organization for this thesis project, landmines were his first choice.

Through its use, Cleanup enables people to participate in the campaign against landmines with a simple, everyday occurrence.

Custom formulas, colors and packaging are available. Each Cleanup Soap bar retails at $8 with $2 from each purchase donated to The Cambodia Landmine Museum in Siem Reap. For more information, click here –

Today, clean your karma as well as your body! Be sure to purchase a bar for you and your friends to make an impact:

Have an Honestly Beautiful Day,




MARCH/APRIL Breakout Brand

Although it may not feel like it as of late, the warm weather is a coming! Spring showers, followed by longer days, will ultimately all lead up to beach season, and baring your bod in a bathing suite. Will you be ready this year?

Slim by ProskinsI want to do my part in helping you get there by introducing you to a Breakout Brand that will help you win the war against cellulite. The March/April Breakout Brand – Proskins SLIM

Proskins SLIM can help to reduce cellulite without the use of surgery or creams. An innovative clothing line featuring leggings, capris, shorts and tops have built in elements which help reduce the appearance of cellulite.

The slimming apparel is made from a patented micro-encapsulated micro fibre containing active ingredients including caffeine (a proven anti-cellulite treatment), aloe vera, retinol, and vitamin E. These ingredients, combined with the high tech compression improves the overall skin condition, leaving your skin feeling soft, smooth and firm.

British mogul, Neil French, co-founder of Proskins SLIM, along with his brother Charlie, has a long history in the textile industry. In 2005, after years of working for major brands in the field of performance apparel, French decided to invent his own textile brand. Working with one of the most advanced sport science testing institutes in the UK, Neil and Charlie began to research problems athletes often face post exercise and realized they were the same issue faced by those with sedentary lifestyles – i.e. poor lymphatic drainage, fluid retention, and insufficient circulation – all

factors that often result in increased cellulite. Ultimately, out of these studies, Proskins SLIM, made with the new compression technology, was born.

I used my pair of Proskins SLIM leggings while sleeping, as well as engaging in sports. I noticed Proskins SLIM smoothed and firmed my skin in just about one week. The microencapsulated fabric is guaranteed for at least 100 washes, and also contains silver – an antibacterial treatment for extended and improved life of the garment.

Proskins, currently available internationally, are sold in the US at With prices ranging from just $80 to $120, there is no reason you should not grab a pair and get your butt to the gym! Here’s to warmer weather and firmer skin…

Have an Honestly Beautiful Day,

<33 Mary

JANUARY Breakout Brand

At the start of the New Year we all want to put our best face forward. So when 2013 kicked off, I was on a mission to find the most luxurious and effective skincare line available. My search came to an end once I used – the The Beauty Marketplace Breakout Brand of the Month – Moor Skin & Body Care.MOOR Product Line

Straight from Austria’s renowned Neydharting Moor comes Europe’s most complete line of spa-strength skincare – Moor Skin & Body Care. A new Austrian skincare line, rich in heritage, Neydharting Moor Skin & Body Care is a comprehensive line of anti-aging face and body care products designed to rejuvenate and restore the skin with the powerful healing benefits of the Neydharting Moor in Austria.

Over 30,000 years ago, as the Ice Age ended, a lake was formed in the Austrian region of Neydharting from the melting ice and water. A rare mixture of active plant properties, isolated and remote from the outside world, was able to expand and grow undisturbed for hundreds of years, eventually transforming into the world famous Neydharting Moor.

As early as 800 B.C. ancient Europeans believed the Moor contained therapeutic and healing properties and powers. European nobility built villas and spas on the Moor’s shores to enjoy it’s benefits. Louis XIV, Napolean, and Josephine – all become Moor devotees.

Before long, people everywhere were flocking to Austria to experience these magical waters and spas since nothing on Earth could compare to offer the same skin and health benefits. Now, Neydharting Moor Skin & Body Care has captured this miracle for you.

Moor Skin & Body Care is the only brand in the world legally allowed to use the proprietary Peat and Peat Water from the Neydharting Moor, world famous landmark. The Peat and Peat Water have proven anti-aging qualities containing over 1,000 naturally sourced botanicals, herbs, and nutrients – 300 of which have proven anti-aging properties.

I began sampling these products a little before the start of the New Year, and today I can honestly say I believe the hype. Do you? Try the line for yourself!

Currently, Moor Skin & Body Care is sold at the Moorbad Neydharting Clinic in Austria, as well as in 30 South African Spas and Hotels – 3 of which are rated the most prestigious in the country. Just launched in the U.S. this fall, products can be ordered at


Have an Honestly Beautiful Day,

<33 Mary


BIAO Skincare OCT NOV Breakout Brand

“Beauty is love and love is giving back.” – Words of wisdom from E. Nicole Baldwin – founder of BIAO Skincare – the The Beauty Marketplace Breakout Brand of the Month.


BIAO is the acronym for Beauty Inside And Out, and the company mission is to impact the world. Ms. Baldwin created BIAO not only to enhance one’s physical beauty, but to also spread love and empower others to become the greatest they can be in this lifetime.


Nicole truly leads by example. What drew me to BIAO was Nicole’s story: A burn victim at the age of three, the skincare remedies Nicole and her grandmother concocted in their kitchen, helped heal her. From this moment forward, developing products and making people feel good became her passion.


When she grew older, Nicole enrolled in the military and became a U.S. solider. She was deployed to Afghanistan before she could complete her esthetician license. However, while in Afghanistan, she was introduced to the ingredient EpiCalmin TCM – a synergic combination of three plants used in traditional Chinese medicine. Around this ingredient, BIAO Skincare was developed.


I was pleased to discover the efficacy of the BIAO line is analogous to the impact of Nicole’s story. All the products deliver just what they promise: Improved hydration leaving the skin protected and reinforcing the skin’s defense system against harmful toxins and blemishes.


Whenever I use the BIAO Moisturizing Mask, the BIAO Cream Cleanser, or the BIAO Night Cream, my skin is left feel soft, supple, and never dehydrated. My skin feels hydrated even in this harsh winter NYC air!


Staying true to the company mission to leave a lasting impact, the packaging BIAO Skincare is cased in is biodegradable. Made using 100% post consumer content, embedded with wildflower seeds, Nicole encourages her customers to plant the packaging and create a wildflower garden of their own.


In addition to blooming packaging, $1 from every product sold will go toward organizations dedicated to empowering, educating, and inspiring children.


Clearly, BIAO Skincare wants to be more then a product or brand, they want to have an impact on every soul they encounter. So, do your part in giving back and support The Beauty Marketplace Breakout Brand – BIAO Skincare. Products can be purchased at


Have an Honestly Beautiful Day,


<33 Mary





Celebrity tanning artist Monica Blanco proves single moms can do it all with the launch of her company- Colour Couture. Just voted on by the HBA Global network as The 2012 The Beauty Marketplace BREAKOUT BRAND OF THE YEAR, Colour Couture has the safest and most natural sunless tanning products on the market today, offering a guaranteed flawless finish.

I asked Monica a few questions about her career and winning the award and here’s what she had to say:

How do you feel about being voted The 2012 The Beauty Marketplace Breakout Brand of the Year?

Honestly, I am so honored because I am brand new, just starting out, but happy to have won and established credibility to show my clients.

What does 2013 look like for Colour Couture?

Colour Couture will be attending at least 3 trade shows for spa and salon owners all over the world.


In addition, Miss California contestants will be using Colour Couture in the Miss USA pageant, and I will also be helping the economy by hiring 5 more girls.

What is the biggest challenge in owning your own business?

Managing a team full of females is never easy; finding new clients and the right manufacturers is a challenge as well.

What advice can you offer other entrepreneurs?

Always think like a boss, not an employee. Barbara Corcoran is a mentor. Learn how to delegate and do not have a control problem. My role needs to be making the product and showing my face. The hardest part for me was letting others do the rest so I can focus on making the money. People will make mistakes, but learn to let go.

Besides the Colour Couture product line, what are some must have’s in your make-up bag?

Benefit Boi-ing Concealermakes for flawless skin and hides the stress from aging that can come with owning your own business.

Also, MAC Cover-up with SPF never leaves my bag.

Hot pink and peach colored lipstick is all the rage on the West Coast!

Congratulations once more to Monica Blanco and the entire Colour Couture team for being voted on by the HBA Global community as The 2012 The Beauty Marketplace Breakout Brand of the Year!


Have an Honestly Beautiful Day,


<33 Mary



ECOARMOUR The Beauty Marketpalce APRIL MAY Breakout Brand

Can you honestly believe this weekend is Memorial Day? The kickoff to summer is upon us and as we all scramble to get beach season ready, I know one brand that can aid in checking shaving off your summer maintenance regimen. The The Beauty Marketplace APRIL/MAY Breakout Brand – ECO-ARMOUR.


ECO-ARMOUR is a luxurious botanical shave foam that allows you to shave with benefits. Available in three botanical combinations: Mint + Eucalyptus / Pomegranate + Mango / Bergamot + Pink Grapefruit, the patented ECO-ARMOUR formula helps to eliminate nicks, cuts, ingrown hairs, razor burn and red bumps. ECO-ARMOUR’s shave formula even helps prolong blade life dramatically.


My honestly favourite product is EA Outdoor – ECO-ARMOUR’s mosquito repelling body spray and moisturizer. In a refreshing scent, EA OUTDOOR is a must have for every male’s or female’s weekend bag.


ECO-ARMOUR was borne of necessity. ECO-ARMOUR’s founder Robert Benzingerused to cut himself whenever he shaved and suffered from ingrown hairs. Robert was also annoyed to see how expensive replacement blades had become, lasting for only a week. All these factors led him to take up botanical shaving solutions as a hobby.


Over the years he obtained patents that prove ECO-ARMOUR’s shaving system makes the razors perform better and last much longer. Most importantly, he succeeded in defeating all my personal shaving demons. Robert’s wife, Zoe, a licensed esthetician got on board with ECO-ARMOUR because her legs have never looked better or felt smoother than they have since using shave with benefits.


Currently, ECO-ARMOUR is growing on a grass roots basis doing local farmers markets and festivals and selling to local salons and health food stores. ECO-ARMOUR was also recently selected as part QVC’s Sprouts Program.


So, after heading to ECO-ARMOUR’s website – – to order enough shave foam and mosquito repellent to supply your entire beach house, remember to be safe this Memorial Day Weekend. Load on the SPF and let’s all look forward to an honestly awesome summer!!



Have an Honestly Beautiful Day,


<33  Mary