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Tough Girl Beauty Basics is an emerging indie beauty brand engineered with long-wearing technology made to empower women on the go. If you’re a busy mom, college student, or simply someone that’s always moving–this brand is for you.

“In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyle of today’s woman.  Spending most of my time working in the city and going to the gym after work, I would get frustrated to see my face smeared with runny eyeliner and flaking mascara while working out.  My gym friends and I, who were all having the same problem, agreed that it was time to create a brand of makeup that would last through our stressful days and tough workouts. That’s when I decided to recruit a product development and packaging team to develop Tough Girl Beauty Basics!” -Jo-Anne Greco

I had the opportunity to interview Jo-Anne Greco, founder of TOUGH GIRL Beauty Basics, about her up and coming beauty brand made for the toughest girls. Jo has over 25 years of experience working in the beauty industry. After spending several years on the customer side of the desk working with packaging and purchasing, she switched gears and began working with manufacturers and suppliers of color cosmetics and primary packaging, servicing top tier customers.

Here’s more on our in-depth talk about the brand:

Tell me about TOUGH GIRL.

Jo: “We started working on the brand approximately three to four years ago, launching in June of 2018.  In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyles of today’s woman.  It was frustrating to be at the gym watching my eyeliner and mascara smearing under my eyes. Socializing after a workout was almost impossible unless you had an extra make-up kit with you to reapply what just slipped off!  That’s what pushed me to recruit my amazing team of product and package developers to create Tough Girl Beauty Basics. The product line is portable, convenient, easy to use, and helps to keep you feeling and looking fresh throughout your tough days.”

The line consists of a long-wearing eyeliner that doesn’t budge, a volumizing mascara for dramatic effect, an energizing setting spray infused with watermelon, cucumber, and mint, and a multi-use lip and cheek tint. For the fitness enthusiast who loves a good workout, there is also a plush Tough Girl towel perfect for the gym or removing makeup. The products can be purchased a-la-carte or in predesigned kits which are cost-effective.

You can read more about TOUGH GIRL and find the products mentioned above here, along with the rest of the brand’s products.

What inspired you to create your company?

Jo: “I was inspired to create the Tough Girl brand based on my frustration, and my community of gym friends frustrations, with make-up that wasn’t performing well.  We all agreed that we were having to reapply, remove, or fix our make-up too often, post workout.  It became a personal goal of mine to create a brand to address this issue.  With Tough Girl products, we’ve given time and confidence back to the active woman!”

group of women

Additionally, Jo stated that this inspiration also comes from working alongside incredibly independent and strong women who push themselves to overcome their weaknesses and adversities no matter what, which is what drives the passion to create at TOUGH GIRL.

How do you distinguish yourself from other beauty brands? What makes you unique?

Jo: “I believe that TOUGH GIRL products are unique in that they are long wearing and allow women to stay fresh and beautiful throughout their busy day,  enabling them to stay focused on their daily tasks without the worry of not putting their best face forward.”

How do you define beauty?

Jo: “To me, beauty comes from within.  A woman who is strong, confident, pleasant to be around, and comfortable in her own skin is a truly beautiful woman.  It doesn’t matter if you have the prettiest hair, eyes, or body, it’s about how you feel about yourself, what you project, and how you treat others.  With our products, we want to enable women to feel and look their best throughout their busiest days. As many of us know, when we look and feel great, we are more confident and productive in everything we do.”

Which of your products is your bestseller?

Jo: “Our Tough Wearing Eyeliner in “High Impact Black” is our best seller. With its precision tip,  our eyeliner allows you to go super thin or as thick as you like for a more dramatic look. Many fitness models have posted about how they love the way it doesn’t budge, even during their toughest workouts.”


The Tough Wearing Eyeliner can be purchased here.

Are your products suitable for acne prone skin/ people with skin allergies?

Jo: “The products are not considered to have treatment ingredients.”

Do you have plans to extend your products to skincare?

Jo: “Yes, as the brand becomes more successful, we would love to develop treatment products for active women.  At the moment, the closest item we have to a treatment product would be our Energizing and Setting Spray. This product is infused with watermelon, mint, and cucumber, which provides a quick refreshing boost at the beach or gym; or use it as it was originally intended, to set your make-up and go about your busy day.”

Can your products be purchased internationally?

Jo: “Not at this time; right now we just have US distribution.”

Lastly, what advice would you give to a young, aspiring entrepreneur?

Jo: “My advice would be to start working on your dream as early in your career as possible.  It is important to network and find someone that can mentor you and give you valuable advice based on their past experiences, saving you time and empowering you with priceless guidance. Many of us, like myself, spend most of our careers working for and making money for everyone else. I truly believe if we work as hard and diligently for ourselves, we can all be successful and realize our dreams. Surround yourself with people that want to see you succeed and help you to realize your dream.”

Be on the lookout for new products from Tough Girl on The Beauty Marketplace’s website. The company is working on extending the shade range for the Lip and Cheek Tint and the Tough Wearing Eyeliner. A new concealer and foundation stick is also on the way, along with the possibility of a new treatment product.


Have any more questions or comments? Feel free to send them to info@thebeautymarketplace.com.



What is beauty? Art of Beauty Live Interview with Mary Palmieri

In a world that obsesses over beauty and image, it’s so important to have a healthy relationship with your own body and to really connect with your authentic self. It’s easy to get lost in the game of comparison and be very disconnected with who you are.

What is beauty?

Beauty is not one size fits all.

Beauty is not a mold you have to fit into.

Beauty is not how skinny you are or the brand you are wearing.

Beauty it not your size, shape, or color.

Beauty is knowing who you are and loving her.

Beauty is accepting all of you.

Beauty is feeling good in your own skin.

Beauty is being confident to be your authentic self inside and out.

It’s time to change the way the world defines beauty.

If you are interested in learning how to truly embrace your own beauty, and start feeling confident in your own body then you’re going to want to join The Beauty Marketplace’s Founder, Mary Palmieri, at: http://theartofbeautyseries.com/mary

Mary has joined Kate Cady in spreading the message about what beauty really means, and how we as women can start building our confidence and loving who we are, unapologetically.

When you are disconnected with yourself you lose sight of your own desires and dreams in life, you stop thriving and start surviving. It’s time to get your confidence back, and start reconnecting with your own beauty and desires.

To see Mary’s interview, Click HERE to sign up


TBM Logo


We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.


Changing of seasons represent progress and evolution, and our company has gone though many changes and evolutions of our own in order to respond the needs of our business to business network.

We have many updates to bring you up to speed on:

We changed our name!
From Honest Beauty to The Beauty Marketplace Inc.

Why the change?
Noticing the shift to digitization and online shopping, the decision was made to pivot our business model from content to e-commerce. The Beauty Marketplace Inc. was formed with the intention of becoming the Amazon for independent health and beauty brands. We are in the process of speaking to brands and developing our platform to meet industry needs.

Please Be Patient With Us As We Restructure Our Business
As of June 1, our proof of concept pilot program is now live, and we are in the process of recruiting brands to be vendor partners in our marketplace and provide feedback as we test our business model. Please email info@thebeautymarketplace.net for more information.

Spread The Word
In the meantime, shop our new website www.blog.thebeautymarketplace.net and share the link with family and friends. Since this is our MVP(Minimum Viable Product) pilot site, we want people to shop to not only support our independent brands featured on the site, but also provide feedback from a user experience perspective. Please feel free to e-mail me directly to share your ideas/suggestions: mary@blog.thebeautymarketplace.net !

The Beauty Marketplace Inc. – where beauty meets technology – was founded to fill the distribution gap for independent health and beauty brands by developing an online retail platform and marketplace.

Our mission is to innovate the Health and Beauty Industry by fostering the growth and development of emerging brands and entrepreneurs. Feel free to contact us any anytime with your business needs!

Save Our New E-mails
Please add our new emails to your contact list to continue to be informed of the latest happenings and opportunities.

Here’s to a a successful Fall season!

Warm Regards,


3 Common Themes Leading to Innovation

While at Columbia University’s 2016 Commencement this week, I had the absolute pleasure of hearing advice from Ban Ki-moon, Secretary-General of the United Nations, as well as Lee C. Bollinger, Columbia University President. I wanted to share this information with you because the same common themes that emerged from their speeches, have also emerged in my dialogues with executives in the Health and Personal Care Industry. Three common themes include:

1. Sustainability – We need to become more mindful about unsustainable products and focus on opportunities to mitigate any negative impact product waste has on the environment. This is especially important in personal care where products have limited shelf life, and packaging components have the potential for reuse.

2. Globalization – We need to utilize the global economy to facilitate innovation and build tolerance. Externally, the personal care industry markets the idea of authenticity as beauty to consumers. Internally, within organizations, however, more can be accomplished through the use of technology, which has the ability to breakdown silos and enable more collaborative cultures. We need to start building and facilitating global networks to enable knowledge sharing in the global online world we now compete in.

3. Disruption – We need to challenge existing ways of doing things and try to make a difference to customers as well as the environments in which we operate. Health and beauty consumer product companies are in need of digital transformation in a time when rapid technological change undermines traditional sources of stability.

The Beauty Marketplace® (HB)’s mission is to contribute to the growth and development of organizations and entrepreneurs in the Health & Beauty industry. Our 10,000 contact network and growing can be segmented into contract manufacturers, packaging and ingredient suppliers, corporate executives at multinational organizations, independent brands, spas and personal care company owners.

HB’s goal is to facilitate collaboration among the contacts in our network, as well as present you with opportunities to help you grow you business.

As Ban Ki-moon so eloquently stated this Wednesday, “Keep your head above the clouds, but feet firmly on the ground”. Looking to the future, let’s continue to collaborate and remain open to implementing change. Feel free to message me if you are open to innovate or would like to discuss more about these topics!

Have a Beautiful Day,


Innovation & Sustainability

The idea of innovation captivates business leaders and sustainability advocates alike. As global trends — environmental, social, political, technological — continue to shift the foundations of our current business models, incremental innovation will become less effective in enabling companies, industries and whole economies to adapt and succeed. There is an urgent need for fundamentally different approaches to value creation within companies, brands, and organizations. Sustainability is a great place to start.

Sustainability will have lasting effects that will drive to protect the beauty of the environment as well as the value of an organization. In ecology, sustainability is the capacity to endure; it is how biological systems remain diverse and productive indefinitely. In more general terms, sustainability is the endurance of systems and processes.  Due to significant cost savings and the ability to reuse resources, sustainability is a priority interest for many organizations, particularly in the Health and Beauty industry where byproducts, such as the ethanol used to make perfumes, are capable of being reused to create commodities such as renewable fuel.

Why Is Sustainability Important?

The most negative environmental impact is due to the use of our resources without an outlined design for the output. The National Environmental Policy Act of 1969 committed the United States to sustainability, declaring it a national policy “to create and maintain conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.” In the years since NEPA was enacted, the public’s interest in sustainability has broadened, and now encompasses sustainable manufacturing practices.

Sustainable Manufacturing

Sustainable manufacturing is the creation of manufactured products through economically sound processes that minimize negative environmental impacts while conserving energy and natural resources. Sustainable manufacturing also enhances employee, community and product safety.

A growing number of companies are treating “sustainability” as an important objective in their strategy and operations to increase growth and global competitiveness. This trend has reached well beyond the small niche of those who traditionally positioned themselves as “green,” and now includes many prominent businesses across many different industry sectors. In many cases, these efforts are having significant results.

There are a number of reasons why companies are pursuing sustainability:

  •    Increase operational efficiency by reducing costs and waste
  •    Respond to or reach new customers and increase competitive advantage
  •    Protect and strengthen brand and reputation and build public trust
  •    Build long-term business viability and success
  •    Respond to regulatory constraints and opportunities

Companies engaged in sustainability efforts include those of all sizes, ages and sectors. (www.epa.gov/sustainability). Organizations like Nestle and Wal-Mart, are making sustainability part of how they buy and sell merchandise around the world. In doing so, they’re taking a leading role in addressing the most important issues facing the consumer goods industry, helping their suppliers create a more resilient supply chain and delivering the 3 “R’s” of sustainability – reduce, reuse and recycle. (http://corporate.walmart.com/global-responsibility/sustainability/ )

How the Beauty Industry is Cleaning up

Sustainability is a major concern within the cosmetics and toiletries industry with companies across the spectrum pursuing more environmentally friendly initiatives. Beauty companies have historically received much criticism for unethical and non-environmentally friendly business practices that include animal testing, unsustainable sourcing and chemical pollution.

According to Organic Monitor, the beauty industry is cleaning up its image by investing in a raft of Corporate Social Responsibility (CSR) & sustainability initiatives. However, pressure from consumers, the media and retailers such as Wal-Mart with its Sustainability Index, cosmetic and ingredient companies are making progress in becoming ‘good corporate citizens’.

From natural cosmetics firm Burt’s Bees to global giant Unilever, from premium brand Nuxe to mass market brand Ushuaïa (both of which have launched organic lines), the entire beauty industry seems to be jumping on the green bandwagon. Even ultra-chic brands, such as La Prairie and Chantecaille seem to be concerned about protecting our planet. While La Prairie is giving EUR 1 to the Ocean Features Society for each sale of its Advanced Marine Biology Cream, Chantecaille is donating 5% of sales from its La Baleine make-up collection to The International Union for Conservation of Nature.

Packaging is receiving much interest because of its high environmental footprint; many cosmetic companies are looking at packaging reduction. For instance, Caudalie has saved 7.6 tons of paper by simply printing instructions on the inside of packaging instead of leaflets. Lush has gone further by offering 55% of its products with no packaging at all, while Aveda uses PET bottles made of 100% Post-Consumer Regrind (PCR) content.

Several beauty companies, especially large multinationals, are taking a holistic approach to sustainability that enables them to tackle various issues simultaneously. Such companies are lowering the environmental impact of their cosmetic products by using greener formulations, reducing packaging and also cutting greenhouse gas emissions, waste, energy & water consumption; they are also looking at social dimensions, such as ethical supply chains and corporate philanthropy. These efforts are being acknowledged: L’Oréal was listed in the Global 100 Most Sustainable Corporations in the World in 2008 and 2009. Avon Products, Procter & Gamble, Estée Lauder Companies and Colgate-Palmolive were all in the top 40 of Newsweek 2009 Green Rankings, an environmental ranking of America’s 500 largest corporations. (Source: http://www.organicmonitor.com/r1805.htm)

Various ways exist for organizations to address the economic, environmental and social aspects of sustainability. The industry can make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing.

The Beauty Marketplace was fortunate enough to encounter a company that works with Health and Beauty companies to become more sustainable. Premiere Facility Management based in Woodland Park, NJ, studies the underlying problems that companies encounter in an attempt to become sustainable, and creates technologies that help maintain those processes. Ranked by Waste Recycling & News magazine as one of the largest U.S. and Canadian companies based revenue from the collection, processing, and sale of recyclables which lists Premiere at $5.5M in 2012. Bob Frustaci, President of Premiere says, “our business works with companies who have to deal with waste, excess inventory and other unused materials on a daily basis”.

For more information on pursuing more environmentally friendly initiatives, please feel free to reach out and tell us about your company: info@thebeautymarketplace.net


Have A Beautiful Day!




What Knowledge is Required for You to do Business?

Knowledge is defined as a familiarity, awareness or understanding of facts, information, descriptions, or skills. In order maintain the competitive advantage, many brands, companies, and organizations are using internal knowledge to capitalize and fuel innovation. Avon, for example, recently created a new Innovation Manager role in their organization, to keep them ahead of the curve enabling the company to have as much knowledge as possible on what’s next. Mintel, the research organization, makes a business of supplying the industry with the latest in research information and market analysis.

Internal knowledge can be in the form of big data, employee’s minds, social media statistics, and various technology or trend forecasting presentations, for example. Since The Beauty Marketplace represents members of the Health and Beauty business to business community, we are wondering what knowledge is most important to do you job most effectively…? Please post your reply and tell us about what you do and the information or knowledge you find most useful in your role.

Have a Beautiful Day!



The Beauty Marketplace had an enlightening call with Suk Chan Candle and Scent Developer, Founder of Soukenberi – a personal fragrance line for you and your space. From clean, refreshing, and invigorating Eucalyptus Tea, to light and lifting Lemon Sandalwood; Soukenberi fragrances captivate your senses.

Suk Chan has an interesting career path which began in R&D for International Fashion where she spent many years at Donna Karan sourcing production overseas. Looking to do something else, and always having a nose for scent and mixing different things, Suk decided to look into candle making. She played with scents first for a year to a year and half, and that was when she encountered the nirvana moment of finding her passion.

The Harmon Hotel in Las Vegas commissioned her to create a scent for the hotel which the company was to use in different variations, however, the hotel encountered infrastructure issues and required demolition.  Out of this twist in fate, Suk found joy because she knew this was something she could do for the rest of her life moving forward.


Suk developed her own line, self-titled according to her nickname, Soukenberi, and her company’s mission is to bring joy via their products. The Soukenberi line is presently distributed in luxury spas and retailers in Brooklyn, Chicago, Seattle, Oklahoma, and Cape Cod. Read more about each product on the Soukenberi website HERE

Have An Honestly Beautiful Day!



Developing a fragrance is a work of art that takes detailed craftsmanship, sourcing of the finest ingredients, and is a subjective personal experience requiring a careful curation of one’s brand and identity. Creating marketable fragrances, packaged ever so eloquently, for the leading luxury and niche brands on the market requires true skill, talent, as well as an eye for luxury and the finer elements of life.

One man has mastered the art of developing such fragrances, and is the talent behind many of the leading niche designer fragrances on the market. He is The Beauty Marketplace’s Breakout Talent of the Month – François Damide – Founder and President of Crafting Beauty.

Crafting Beauty, a boutique scent curation and product development firm, was founded in New York City to offer American designers, lifestyle and indie brands a turnkey service to custom craft their bespoke luxury perfumery products, such as Eau de Perfume and candles, made in France, thanks to a small minimum of 1,000 units.   François hails from France where luxury and fine ingredients are a commonplace so one can almost assume avant-garde creations are practically innate for Mr. Damide. He began his career on the Fashion side of luxury as CEO and Partner of high-end lace provider Solstiss, lace supplier to all the big names in high end fashion like Oscar de La Renta, Vera Wang, and Michael Kors. From Solstiss, François had a stint as President for Lela Rose, the whimsical feminine brand most famous for designing the outfits worn by Jenna and Barbara Bush at their father’s presidential inauguration.

From Lela Rose, François was introduced to the world of luxury fragrance and beauty when he began working for the French perfume company, Arthes, founders of the endorphin producing “Happy Therapy” perfume titled Smiley. While working for the Arthes fragrance house, Francois’ former fashion clients would request to have custom scents curated for their brand. After numerous requests, François identified a need to develop scents and fragrances for the luxury niche designer market, and Crafting Beauty was born.

Today, Crafting Beauty is in high demand developing fragrances and candles for the exclusive chic names in luxury spanning markets from lifestyle stores, spas, hotels, fashion, and beauty to name a few.

The Beauty Marketplace had the exquisite pleasure of lunching with Francois hearing all about his decadent career at the Italian eatery, Mercato, for which Francois also developed a signature candle. When we asked him about industry trends he said, “The market is saturated with designers and celebrity fragrances products (being rolled out every month in departments stores),  there is an interest in niche, luxury perfumery, where the attention is given to the quality of the ingredients, on the oil concentration, where the master perfumer’s name  is revealed, becoming a true artist behind the juice. Also, the craftsmanship and detailing featured on the packaging is now much more relevant. Basically, we are going back to the roots of what a beautiful perfume is, inside out, and where the product is king rather than the brand. This big players are obviously paying attention to this trend, and the M&A market has been proving into that direction: Estee Lauder buying Le Labo, then Frederic Malle at the end of last year. So far in 2015, Puig bought L’Artisan Parfumeur, and Macy’s purchase of luxury specialty retailer Bluemercury. As such, I believe this trend is here to stay.”

Crafting Beauty recently opened a location in Paris to service the European market keen to the niche trend as well. To learn more about Crafting Beauty, please visit their website HERE and be sure to reach out to Francois congratulating him on his nomination as an The Beauty Marketplace Breakout Talent of the Month.

Have An Honestly Beautiful Day!


BRAND OPPORTUNITY: ICMAD to Honor The Most Innovative in Beauty

The The Beauty Marketplace mission is to contribute to the growth and development of emerging brands and entrepreneurs in the Health and Beauty market. When our company is presented with opportunities we identify as ways to advance your brand and business moving forward, we want to be certain we communicate these opportunities to you!

Are you familiar with ICMAD?







ICMAD is a cosmetics and personal care trade association for entrepreneurs offering:

  • Resources and Education on technical and regulatory information
  • Advocacy on Capitol Hill
  • Networking and Marketing opportunities inclusive of The 2015 CITY Awards

An excellent opportunity for your company to gain industry credibility and exposure is The ICMAD CITY (Cosmetic Innovator of the Year) Awards honoring the most innovative companies in Product, Packaging2014 CITY glass trophy small Design, and Advertising categories.

5 Industry Influentials will pick the nominees by June 10 when a final press release will go out. The winners will be announced live at the CITY Awards on July 13 at a dinner during Cosmoprof North America at the Mandalay Bay Convention Center in Las Vegas, NV.

The ICMAD CITY Awards are an excellent way to gain industry credibility and exposure for your company and/or brand!

Enroll before May 22. Entries must be mailed to ICMAD with 8 full-sized products or 7 advertising boards with payment. Be certain to mention The Beauty Marketplace referred you by writing “Referred by The Beauty Marketplace” on the application prior to submitting. Click here for the application to determine eligibility and instructions on how to apply, or feel free to e-mail us at info@thebeautymarketplace.net with questions.

Have An Honestly Beautiful Day!