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Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.

 

Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.

 

 

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Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,

Mary

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Bronzed Look

SUMMER 2014 BEAUTY TRENDS

The Beauty Marketplace wants you to be the trendiest babe on the beach this summer, and in order to do so, we tapped into our network of make-up artists, fashion designers, and in-the-know industry forecasters to discover what they felt will be the most popular looks for 2014. After polling a variety of these trendsetting individuals, we emerged with the top three Summer 2014 Beauty trends and tips to achieve each look:

TREND 1: THE BARE FACED NATURAL LOOK
To achieve this look use a tinted foundation or moisturizer, soft neutral shades for the eyes, soft coral or rose shades for the cheeks, and a soft gloss or tinted lip balm.

Natural Look

 

 

 

 

 

 

TREND 2: THE BRONZED LOOK
To achieve this look, apply bronzing powder or an apricot colored blush to cheeks, a soft bronze shadow to lids avoiding heavy liners, and a neutral lipstick or gloss with a touch of bronze.

Bronzed Look

 

 

 

 

 

 

TREND 3: BOLD LIPS
Brighter shades of lipstick are not only trendy, but also help to brighten one’s face and make your skin appear more flawless. It’s a win win!

Bold Lips

 

 

Feel free to share with us some trends in action, via any of our social media platforms, and have a chance to win a prize pack with exactly what you need to set these looks in motion.

Have an Honestly Beautiful Day!

 

Kenig + Alcone

NEW BEAUTY STORE FROM THE FOUNDER OF RICKY’S

From the founder of New York City’s most popular Halloween costume and make-up destination, Ricky’s, entrepreneur Ricky Kenig, and Alcone – the professional makeup distributor responsible for supplying cosmetics to nearly all Broadway shows, comes a new beauty boutique titled Kenig + Alcone.

Kenig + Alcone
PureWow did a really nice write up and video presentation on the store noting, “The industry insiders have teamed up to make selecting professional-grade products a breeze. On the store’s first floor, you’ll find hair products (including a penny-candy wall of bobby pins and clips), and up on the second, a makeup wonderland. Open the armoire of eyelashes, choose your favorite (obviously we’ll take the mink) and an artist will apply them for you on the spot. Or create your own custom palette of foundations, blushes and eye shadows from Alcone’s extensive range of colors.
Above all else, there’s nary a Ricky’s bachelorette sash in sight.”
Kenig + Alcone is located at 538 Ave. of the Americas (at 14th St.); 917-261-2640 or kenigalcone.com

Take a look at the PureWow video HERE

INGREDIENT TO WATCH

An ingredient key word trending in the industry is Korean Ginseng. According to an article on Cosmetic Business, Korean Ginseng (Panax ginseng C.A. Meyer) is the most commonly used type of ginsengs and utilized  as a natural preventive and restorative remedy.

Korean Ginseng is not only a species different from those of American ginseng or Chinese Sanchi ginseng but grown in an optimal geographical environment and climatic conditions suitable for the growth of ginseng with superior quality. Used for centuries in China, Korean Ginseng was believed to be an anti-aging herb. In addition, Korean Ginseng contains adaptogens that have been known to return the level of our body system back to normal. By equalizing the system levels in the body, Korean Ginseng has been used to lower cholesterol, balance metabolism, increase energy levels, and stimulate the immune system. It has also been used to alleviate fatigue and reduce nervousness and stress on the body. Korean Ginseng also increases oxygenation to the cells and tissues, promoting detoxification as well as stimulating the regeneration of damaged cells. For this reason, Korean Ginseng is the most popular choice these days.

Korean Ginseng Extract can be used as an effective cosmetic ingredient for a wide range of cosmetic applications such as UV protection, anti-wrinkle, anti-aging, moisturizing, and skin repair. For clinical studies and more information visit www.cosmeticbusiness.com

New Beauty Publication from Walgreens

According to the CEW – Cosmetic Executive Women – news headlines…. Lebhar-Friedman Publishing, in collaboration with Walgreens, has launched a new health and beauty consumer publication, Discover Beauty Within. The first of its kind for the drug store retailer—and also for the trade publisher—Beauty Within will be issued quarterly, and features Sofia Vergara on its debut cover. The magazine is now available for purchase ($1.99) at all 8,000 Walgreens, excluding Puerto Rico and Duane Reade locations.

The premiere issue of Beauty Within features problem/solution-focused stories designed to help the busy shopper better navigate the beauty aisle. Coupons inside the magazine make buying the book’s product recommendations even more attractive. The first issue includes stories on color trends from the spring runways, the best anti-aging solutions, the newest products on shelves and health and wellness advice from Gabrielle Reece, the magazine’s Health & Wellness Expert.

“Discover Beauty Within further engages our customers by providing credible on trend beauty and wellness tips, which can lead to a more valuable shopping experience,” said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens.

To raise awareness for Discover Beauty Within, the publication will launch a weeklong initiative, Suite on the Street, a mobile beauty studio offering beauty demos for visiting consumers.

“We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such,” said Steve Dixon, Publisher of Discover Beauty Within, Lebhar-Friedman’s first consumer endeavor. “On board, guests will receive manicures, mini-makeovers and more reinforcing our belief that women should feel like a million bucks without having to break their budgets.” Suite on the Street kicks off April 3 from 2 p.m. to 8 p.m. at the Walgreens store in Union Square, located at 145 4th Avenue. Over the next eight days, Suite on the Street will visit a number of Walgreens and Duane Reade stores, including locations at the Empire State Building, Times Square, in New Jersey and downtown Brooklyn. Stops in Los Angeles, Miami and Chicago are planned for later in the year to tie in with future Beauty Within publications. The next issue, focusing on summer, will be on shelves in May. – See more at: http://www.cew.org/eweb/dynamicpage.aspx?webcode=cbifullstory&r01Key=91977e51-eade-4a0f-93c2-989e48be13ea#sthash.nucD8dSG.dpuf

Creams defined courtesy of youbeauty.com

Beauty Alphabet Soup Defined

An article written by our friends at handbag.com discusses the emergence of EE cream, just adding to the latest alphabet soup of products.

The Beauty Marketplace breaks all the letters down:

EE cream is the newest beauty phenomenon about the hit shelves. EE stands for “Extra Exfoliation”, which according to Women’s Wear Daily, is a cream that’s set to be the next product launch from American beauty company Previse Skincare. The idea is that you add EE cream to your current cleanser, for an exfoliating boost. Previse Skincare’s EE cream is thought to be an attempt to reclaim a piece of the exfoliation market, currently dominated by Clarisonic and its vibrating facial cleansing competitors.

Though the BB cream craze is still going strong with CCs and DDs on the market too:

BB cream stands for “Beauty Balm” and is meant to be an all-in-one SPF, anti-ageing, light foundation substitute.

CC cream stands for “Color Correction” and does all that BB creams do, but with the added color correction.

DD creams stands for “Daily Defense”, does all that BB and CC creams do, but in addition, offers pore refinement and evening out of skin tone.