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A WORD WITH THE FOUNDER: TOUGH GIRL BEAUTY BASICS

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Tough Girl Beauty Basics is an emerging indie beauty brand engineered with long-wearing technology made to empower women on the go. If you’re a busy mom, college student, or simply someone that’s always moving–this brand is for you.

“In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyle of today’s woman.  Spending most of my time working in the city and going to the gym after work, I would get frustrated to see my face smeared with runny eyeliner and flaking mascara while working out.  My gym friends and I, who were all having the same problem, agreed that it was time to create a brand of makeup that would last through our stressful days and tough workouts. That’s when I decided to recruit a product development and packaging team to develop Tough Girl Beauty Basics!” -Jo-Anne Greco

I had the opportunity to interview Jo-Anne Greco, founder of TOUGH GIRL Beauty Basics, about her up and coming beauty brand made for the toughest girls. Jo has over 25 years of experience working in the beauty industry. After spending several years on the customer side of the desk working with packaging and purchasing, she switched gears and began working with manufacturers and suppliers of color cosmetics and primary packaging, servicing top tier customers.

Here’s more on our in-depth talk about the brand:

Tell me about TOUGH GIRL.

Jo: “We started working on the brand approximately three to four years ago, launching in June of 2018.  In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyles of today’s woman.  It was frustrating to be at the gym watching my eyeliner and mascara smearing under my eyes. Socializing after a workout was almost impossible unless you had an extra make-up kit with you to reapply what just slipped off!  That’s what pushed me to recruit my amazing team of product and package developers to create Tough Girl Beauty Basics. The product line is portable, convenient, easy to use, and helps to keep you feeling and looking fresh throughout your tough days.”

The line consists of a long-wearing eyeliner that doesn’t budge, a volumizing mascara for dramatic effect, an energizing setting spray infused with watermelon, cucumber, and mint, and a multi-use lip and cheek tint. For the fitness enthusiast who loves a good workout, there is also a plush Tough Girl towel perfect for the gym or removing makeup. The products can be purchased a-la-carte or in predesigned kits which are cost-effective.

You can read more about TOUGH GIRL and find the products mentioned above here, along with the rest of the brand’s products.

What inspired you to create your company?

Jo: “I was inspired to create the Tough Girl brand based on my frustration, and my community of gym friends frustrations, with make-up that wasn’t performing well.  We all agreed that we were having to reapply, remove, or fix our make-up too often, post workout.  It became a personal goal of mine to create a brand to address this issue.  With Tough Girl products, we’ve given time and confidence back to the active woman!”

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Additionally, Jo stated that this inspiration also comes from working alongside incredibly independent and strong women who push themselves to overcome their weaknesses and adversities no matter what, which is what drives the passion to create at TOUGH GIRL.

How do you distinguish yourself from other beauty brands? What makes you unique?

Jo: “I believe that TOUGH GIRL products are unique in that they are long wearing and allow women to stay fresh and beautiful throughout their busy day,  enabling them to stay focused on their daily tasks without the worry of not putting their best face forward.”

How do you define beauty?

Jo: “To me, beauty comes from within.  A woman who is strong, confident, pleasant to be around, and comfortable in her own skin is a truly beautiful woman.  It doesn’t matter if you have the prettiest hair, eyes, or body, it’s about how you feel about yourself, what you project, and how you treat others.  With our products, we want to enable women to feel and look their best throughout their busiest days. As many of us know, when we look and feel great, we are more confident and productive in everything we do.”

Which of your products is your bestseller?


Jo: “Our Tough Wearing Eyeliner in “High Impact Black” is our best seller. With its precision tip,  our eyeliner allows you to go super thin or as thick as you like for a more dramatic look. Many fitness models have posted about how they love the way it doesn’t budge, even during their toughest workouts.”

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The Tough Wearing Eyeliner can be purchased here.

Are your products suitable for acne prone skin/ people with skin allergies?

Jo: “The products are not considered to have treatment ingredients.”

Do you have plans to extend your products to skincare?

Jo: “Yes, as the brand becomes more successful, we would love to develop treatment products for active women.  At the moment, the closest item we have to a treatment product would be our Energizing and Setting Spray. This product is infused with watermelon, mint, and cucumber, which provides a quick refreshing boost at the beach or gym; or use it as it was originally intended, to set your make-up and go about your busy day.”

Can your products be purchased internationally?

Jo: “Not at this time; right now we just have US distribution.”

Lastly, what advice would you give to a young, aspiring entrepreneur?

Jo: “My advice would be to start working on your dream as early in your career as possible.  It is important to network and find someone that can mentor you and give you valuable advice based on their past experiences, saving you time and empowering you with priceless guidance. Many of us, like myself, spend most of our careers working for and making money for everyone else. I truly believe if we work as hard and diligently for ourselves, we can all be successful and realize our dreams. Surround yourself with people that want to see you succeed and help you to realize your dream.”

Be on the lookout for new products from Tough Girl on The Beauty Marketplace’s website. The company is working on extending the shade range for the Lip and Cheek Tint and the Tough Wearing Eyeliner. A new concealer and foundation stick is also on the way, along with the possibility of a new treatment product.

 

Have any more questions or comments? Feel free to send them to info@thebeautymarketplace.com.

 

The Beauty Marketplace Holiday Gift Guide

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The holiday gifting season is upon us! Cue the mad dash to find the perfect gift for everyone on your list. Rest assured, the experts at The Beauty Marketplace have great options to help. This year, everyone on your list will be left glowing and full of gratitude.

 

 

 

 

 

  1. Busy Beauty Kit By Tough Girl Beauty Basics

We always want to look our best, but with busy schedules it may be hard to make that a reality. This amazing kit comes complete with all the essentials to get you on your way. Included in the water resistant cosmetic pouch you will find the Energizing/Setting Spray, Power Lifting Tough Wearing mascara, and the  multi-use Tough Girl Lip/Cheek Tint. Whether you are running to the store, or an important meeting, the Busy Beauty Kit will get you looking and feeling your best.

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  1. Joy Chakra Boost by ADORAtherapy, Inc.

As we move further into the holiday season, the more Joy the merrier! Full of uplifting floral notes of rose and jasmine, this scent comes with the added bonus of positive intentions. Joy is a great gift for anyone in your life, particularly those you cherish most. Vegan and USA made, this all natural scent can be applied on chakra centers, wrists, or neck for an elegant addition to any day.

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  1. Bath Bomb – Frankincense Myrrh by LEVEL NATURALS

Give the gift of indulgent self-care this year! Perfect for anyone in need of an extra dose of relaxation, these bath bombs combine Frankincense and Myrrh for an aromatic experience. Made in the USA with all-natural essential oils, they turn an ordinary bath into something extraordinary. Available in a package of six, which gives the lucky person who receives them multiple uses. 

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  1. Selfie Mask (5 Pz) by Arya Cosmetics

The Selfie Mask is here to remedy a lackluster complexion that may have been influenced by holiday indulgence. Your skin will look brighter, and your complexion more full from ingredients like hyaluronic acid and collagen. Perfect to gift individually to a group, or as a package of five to one lucky person. This peel-off mask is so effective, you won’t be able to resist taking selfies afterwards.

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  1. Rise & Shine Gift Set by Zaman Skincare

Zaman Skincare is well known for quality, and unique ingredients. This set is no exception, and perfect for the woman on the go! The amazing Rise & Shine serum combines anti-oxidants and hydrating properties that keep your skin fresh and moisturized in one simple step. This set also comes with a beautiful white Onyx roller to help the ingredients penetrate further, boost circulation, and get you glowing.

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Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.

 

Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.

 

 

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INTRODUCING THE BEAUTY MARKETPLACE

We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

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BRAND OPPORTUNITY: ICMAD to Honor The Most Innovative in Beauty

The The Beauty Marketplace mission is to contribute to the growth and development of emerging brands and entrepreneurs in the Health and Beauty market. When our company is presented with opportunities we identify as ways to advance your brand and business moving forward, we want to be certain we communicate these opportunities to you!

Are you familiar with ICMAD?

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ICMAD is a cosmetics and personal care trade association for entrepreneurs offering:

  • Resources and Education on technical and regulatory information
  • Advocacy on Capitol Hill
  • Networking and Marketing opportunities inclusive of The 2015 CITY Awards

An excellent opportunity for your company to gain industry credibility and exposure is The ICMAD CITY (Cosmetic Innovator of the Year) Awards honoring the most innovative companies in Product, Packaging2014 CITY glass trophy small Design, and Advertising categories.

5 Industry Influentials will pick the nominees by June 10 when a final press release will go out. The winners will be announced live at the CITY Awards on July 13 at a dinner during Cosmoprof North America at the Mandalay Bay Convention Center in Las Vegas, NV.

The ICMAD CITY Awards are an excellent way to gain industry credibility and exposure for your company and/or brand!

Enroll before May 22. Entries must be mailed to ICMAD with 8 full-sized products or 7 advertising boards with payment. Be certain to mention The Beauty Marketplace referred you by writing “Referred by The Beauty Marketplace” on the application prior to submitting. Click here for the application to determine eligibility and instructions on how to apply, or feel free to e-mail us at info@thebeautymarketplace.net with questions.

Have An Honestly Beautiful Day!

Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,

Mary

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THE BEAUTY MARKETPLACE Spotlight Day

One of The Beauty Marketplace’s favorite events to attend is Beauty Press’ Spotlight Day because we have the opportunity to meet so many new, innovative, and emerging brands. Spotlight Day is a super fun way for a company like ours to learn about what’s next and noteworthy with emerging brands and entrepreneurs launching their products in the beauty market! At the event we saw some of The Beauty Marketplace’s past Breakout Brands such as Wink cosmetics on display…

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Other note worth brands which you are sure to be hearing more from include Intelligent Skin Sense, Crafting Beauty with their new Baiser ROSE line of products that smell divine, Aquage haircare, and many more… keep checking back on The Beauty Marketplace as we continue to report more. Baiser ROSE
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Have an Honestly Beautiful Day!

 

Merlot First Crush

Merlot Skin Care Making Moves

The Beauty Marketplace’s good friend Nicole Beckley of Merlot Skin care tells us Merlot is continuing to launch their First Crush line in the U.S. The line is gaining distribution in Walgreens stores in New Mexico, Arizona, and Texas and hoping to expand beyond the southwest in the next few months. First Crush has become a top seller in Japan, and was chosen as the #1 Specialty Cleanser by @Cosme, a Japanese specialty store and is looking to bring this momentum to the US market.

Stay clued into The Beauty Marketplace to keep you posted on what happens with Merlot and more of Beauty’s emerging brands!

Have an Honestly Beautiful Day!

TREND UPDATE

The Beauty Marketplace had the fortunate opportunity to lunch with one of the Health and Beauty industry’s leading minds in the world of technology and contract manufacturing – Founder of Innovated Target Marketing, Frank Penna. The Beauty Marketplace likes to think of this contact as the father of the innovative ingredient. The next time you are looking at the ingredients in your favorite cosmetic and skin care products, there is a sold chance this insider had involvement in the discovery of the technology behind such components. Heavily involved with the development of such components from the University level, Frank noted the trends on the verge you can  anticipate to be seeing more of. They include…

  • Nutraceutical Products – addressing fatigue and wellness
  • Reef Safe Sunscreens – Did you know reef is one of the most delicate organisms on the planet? Reefs on islands with high tourist volumes wearing excessive amounts of sunscreen are now causing harm to all the reefs particularly at popular cruise ship destination ports like Barbados. Governments on some islands are looking to enact a law for the requirement of Reef Safe Sunscreens in order to preserve their natural resources.
  • Electrically Charged Products – made with an energy source developed within the government. The charge in such products stimulates collagen production from the stem cell level
  • Marine Life Ingredient Sources – everything begins and ends with the sea and your skin is about to experience the benefits. Stay tuned!

Have An Honestly Beautiful Day!

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!