The Beauty Marketplace Holiday Gift Guide



The holiday gifting season is upon us! Cue the mad dash to find the perfect gift for everyone on your list. Rest assured, the experts at The Beauty Marketplace have great options to help. This year, everyone on your list will be left glowing and full of gratitude.






  1. Busy Beauty Kit By Tough Girl Beauty Basics

We always want to look our best, but with busy schedules it may be hard to make that a reality. This amazing kit comes complete with all the essentials to get you on your way. Included in the water resistant cosmetic pouch you will find the Energizing/Setting Spray, Power Lifting Tough Wearing mascara, and the  multi-use Tough Girl Lip/Cheek Tint. Whether you are running to the store, or an important meeting, the Busy Beauty Kit will get you looking and feeling your best.


  1. Joy Chakra Boost by ADORAtherapy, Inc.

As we move further into the holiday season, the more Joy the merrier! Full of uplifting floral notes of rose and jasmine, this scent comes with the added bonus of positive intentions. Joy is a great gift for anyone in your life, particularly those you cherish most. Vegan and USA made, this all natural scent can be applied on chakra centers, wrists, or neck for an elegant addition to any day.



  1. Bath Bomb – Frankincense Myrrh by LEVEL NATURALS

Give the gift of indulgent self-care this year! Perfect for anyone in need of an extra dose of relaxation, these bath bombs combine Frankincense and Myrrh for an aromatic experience. Made in the USA with all-natural essential oils, they turn an ordinary bath into something extraordinary. Available in a package of six, which gives the lucky person who receives them multiple uses. 



  1. Selfie Mask (5 Pz) by Arya Cosmetics

The Selfie Mask is here to remedy a lackluster complexion that may have been influenced by holiday indulgence. Your skin will look brighter, and your complexion more full from ingredients like hyaluronic acid and collagen. Perfect to gift individually to a group, or as a package of five to one lucky person. This peel-off mask is so effective, you won’t be able to resist taking selfies afterwards.


  1. Rise & Shine Gift Set by Zaman Skincare

Zaman Skincare is well known for quality, and unique ingredients. This set is no exception, and perfect for the woman on the go! The amazing Rise & Shine serum combines anti-oxidants and hydrating properties that keep your skin fresh and moisturized in one simple step. This set also comes with a beautiful white Onyx roller to help the ingredients penetrate further, boost circulation, and get you glowing.



Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.


Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.






TBM Logo


We did it! We pivoted our business from content to commerce and the e-commerce shop is now live:

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,


Merlot First Crush

Merlot Skin Care Making Moves

The Beauty Marketplace’s good friend Nicole Beckley of Merlot Skin care tells us Merlot is continuing to launch their First Crush line in the U.S. The line is gaining distribution in Walgreens stores in New Mexico, Arizona, and Texas and hoping to expand beyond the southwest in the next few months. First Crush has become a top seller in Japan, and was chosen as the #1 Specialty Cleanser by @Cosme, a Japanese specialty store and is looking to bring this momentum to the US market.

Stay clued into The Beauty Marketplace to keep you posted on what happens with Merlot and more of Beauty’s emerging brands!

Have an Honestly Beautiful Day!




The The Beauty Marketplace Breakout Brand of the Month for the month of August is an emerging mass market skincare line that applies to a cross-cultural demographic and addresses the issue of hyperpigmentation. The Breakout Brand that delivers even skin tone, at an affordable rate is called Specific Beauty.

The Dermatologist Founder of the brand, Dr. Heather Woolery-Lloyd, completed her training in dermatology at the University of Miami where she also served as chief resident. She is an internationally recognized expert and lecturer in Dr. Heatherhyperpigmentation and skin care serving as an investigator for many large company clinical trials. Over the past ten years, Dr. Woolery-Lloyd has focused her research on developing effective treatments for the cosmetic concerns of all women related to hyperpigmentation issues. Her years of research eventually led to the creation of the Specific Beauty restorative treatment skincare line.

The Specific Beauty skincare line is a clinically proven skin care treatment line. The Beauty Marketplace’s favorite products include:

Dermatologist Strength Dark Spot Corrector Pads which deliver an on-the-spot remedy to even skin tone and remove dark spots.

Specific Beauty Dark Spot Corrector Pads







Specific Beauty Exfoliating Cleansing Cloths that are dual-sided to gently exfoliate the skin, while providing a deep clean to remove impurities, all without the need to rinse with water. On one side the cloths contain textured beads for exfoliation. On the other side, the cloths are smooth for easy and gentle makeup removal, including stubborn eye makeup. A great addition to any travel bag this summer! Specific Beauty Cleansing Cloths


The Specific Beauty skincare regimen will result in a more even skin tone, improved skin texture and leave the skin hydrated, brighter and more radiant for all skin types and ethnicities. The result of years of experience and cutting edge scientific research, this is a brand you are going to start seeing a lot more of so be ahead of the curve and head to the Specific Beauty website to begin purchasing some products for yourself, or that Specific Beauty in your life. Also, be certain to check out Dr. Heather’s blog which offers plenty of informative educational content and video information on caring for your skin.

Have An Honestly Beautiful Day!

Electric Hair Masque


For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.


Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.







2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.


  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).


  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.


Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.






With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website


Have An Honestly Beautiful Day!


Yoga Toes


Feet are the most neglected part of the body. As a former dancer, I personally understand the importance of foot care and taking care of one’s feet for health benefits. Sandal season and Summertime is the moment of the year when we all start paying more attention to our feet, but taking care of this most used portion of our bodies, is something to be considered all year round.

Did you know Eccrine, or Sweat, glands are the most numerous on the soles of the feet? The Eccrine glands are the pores responsible for excreting toxins out of, and cooling our bodies. If we do not take consistent care of our feet, the soles become callused, and our bodies will be unable to regulate our internal temperature, or release toxins properly which can lead to overheating, exhaustion, or breakouts on other parts of the body where internal toxins must find release.

So, in looking out for the health and sustained wellness of our readers into Summertime and beyond, The Beauty Marketplace has compiled a list of our favorite foot care products and treatments:

1. FootMate – a system comprised of a rejuvenating gel foot scrub and an on-the-floor brush which allows you to scrub your feet while standing in the shower. Footmate is one of the most innovative ways we’ve seen to scrub your feet, but what we really love about this product is it is made in America, and a portion of the proceeds support our veterans via the Wounded Warriors Homes Organization


2. Emjoi Micro-Pedi –  a battery operated pedicure device that helps sooth and remove calluses works wonders on smoothing the surface of the feet.


3. Yoga Toes –  after a night in heels nothing eases our feet better than these! A bunion prevention toe separator; these padded foot pain relievers work while you sleep so you can slip back into those toe torturing shoes the next day!

Yoga Toes

4. Kerasal – this company’s Callus Removing Cleansing Pads deliver a sanitary and innovative way to treat calluses. The pads have an abrasive side for softening calluses with a built-in cleanser on the other to disinfect and prevent callus build up.


5. Reflexology – for all you alternative medicine fans out there, the feet offer an important opportunity to improve health through reflexology. The existing belief is areas on the foot correspond to every part, gland and organ of the body. By manipulating these areas via massage and pressure, one can experience a balancing of bodily energy and overall wellness. Find a reflexology practitioner near you, by clicking HERE


The above products will take you through sandal season as well as well into the year. We hope you enjoy them as much as we do! Feel free to write to us to tell us what you think or offer suggestions on other products brands to try.

Have an Honestly Beautiful Day!


The latest in cosmetic procedures target a women’s need to fit into and comfortably wear her shoes. A new procedure named, Loub Job, (the “Loub” in Job no doubt pertaining to, Christian Loubitoun, the most popular name in woman’s foot wear at the moment for the well-heeled jet-set crowd) involves an elective medical procedure in which the balls of the feet are padded with collagen, dermal fillers, or fat. Additionally, injections may be made into the heels or toe pads of the feet.

The buzz surrounding this procedure came on the heels (no pun intended) of Kim Kardashian’s wedding to Kanye West. West, 36, and Kardashian, tied the knot over the weekend. In preparation for the big day, Kim allegedly invested in the procedure.

The procedure itself can be found at some local medical spas and typically costs $500 to $600 and takes approximately 30 minutes. More women than you may suspect are getting the procedure. In fact, the International Business Times reports that foot filler requests in the U.S. are up by nearly 21 percent from last year.

The longevity of a Loub Job varies patient to patient with typical benefits, including less pain while wearing heels, lasting about eight months. The question remains…. Is the procedure honestly worth it?

Birchbox Box


A beauty box craze is sweeping the industry! A multitude of distribution companies are pooling together samples from the latest products and brands to deliver a subscription based continuity box distribution model for consumers to determine which products they would like to buy. Most of us are familiar with the originators of the product sampling model known as Birchbox.

Birchbox BoxMany niche Birchbox clones are popping up in our industry, replicating the continuity model and catering to a more focused demographic set. Some of the BirchBox competitors include: Cocotique for the Ethnic Market, Just Bloom Box for the over 40 crowd, Glossy Box for the high end consumer, Beauty Army offers a great service, etc…

Fast Company recently profiled Birchbox in an interesting article that offers some valuable insight for entrepreneurs. Take a look…



Birchbox, the wildly successful beauty subscription service, didn’t start in a dorm room, but it wasn’t far off.

Katia Beauchamp was visiting Hayley Barna’s apartment and brainstorming possible businesses to start together after they completed their MBAs at Harvard Business School.

Beauchamp noted that there were always upscale, interesting beauty products in the apartment’s bathroom. Barna explained that her roommate, a beauty editor, brought home the samples and helped Barna, a self-described “tomboy,” find products she loved.

“We thought, okay, there’s a huge opportunity here to create a new kind of shopping experience for beauty that was about more than replenishment and really inspired consumers in a way that would make them buy beauty products they hadn’t bought before as a first-time purchase,” Beauchamp says.

As beauty product consumers themselves, they knew that women typically wanted to try products before they spent much money on buying them. The idea clicked: Their business would be the equivalent of Barna’s knowledgeable roommate culling through the onslaught of new beauty products on the market each year and recommending the right ones for each customer, based on her profile and preferences.

In September 2010, they launched Birchbox, which ships individualized boxes of samples and products to customers a subscription fee of $10 per month. (The fee is $20 per month for the men’s service because it includes more full-size and lifestyle products.) In addition, the website offers a comprehensive beauty product shop where consumers can buy more of the products they receive and in-depth editorial featuring beauty products and related content.

Growth came fast and they hit their five-year sales projections in seven months, turning their $1.4 million round of seed funding into a Series A investment of $10.5 million more. But with that success came the copycats. In roughly six months, they began to see other subscription services cropping up, first in the food sector.

While imitation might be sincerest form of flattery, it can be a problem in the business world. The newbies were well-funded spin-offs of the concept. Beauchamp and Barna wondered what it meant for their company. But they were working long hours on their fast-growing company had little time to fret too much.

“We always say, now, to each other and to our employees, it’s really important to pay attention, it’s always important to learn, but at the end of the day, the most important thing is to focus on what we are, who we are, and what we can deliver uniquely to both our consumers and to our brand partners,” Beauchamp says.

As they examined the copycats, they found most had “a watered-down, simplified box,” Barna says. Subscription box services were emerging with products for men, pets, craft enthusiasts, people with special dietary needs, and those who like to get new shipments of socks each month. It became a distraction Beauchamp says the first wave of copycats was confusing for both investors and customers.

But, soon, the duo realized that they had some distinct advantages. While the wannabes were using the subscription box model, few were putting in the time and attention necessary to customize selections according to individual preferences and tastes. In addition, they weren’t devoting resources to high editorial quality or offering an enjoyable online shopping experience.

One thing the copycats did do was accelerate the company’s expansion internationally. While similar services were cropping up in Europe–an important beauty market–and the Birchbox team wanted its foothold there before others were too established. They moved their plan from “someday” to go-time and made their entry by acquiring Paris-based JolieBox in 2012.

Within a year of launching a relatively new business model, Beauchamp and Barna saw “hundreds of millions of dollars” being poured into copycat services. But instead of panicking, the founders let their imitators be their motivators.

They doubled-down on their customer service and quality content, while expanding more quickly than planned into new geographic markets and market sectors, such as products for men. The company landed a Series B funding round in April 2014, bringing total investment in the company to nearly $72 million. Birchbox is also unveiling its first television commercial in late May 2014 and is working on further expansion and adding new employees, especially on the editorial side.

Bottom Line: “It can be really healthy to have competition, but most importantly, keep your head down and focus on your brand and your service or your product and what makes it unique and special. Don’t take too much time obsessing over what somebody else is, versus what you really saw and started, because nobody can copy your vision,” Beauchamp says.”

Read the article HERE or take a look at the sample shop here

Have An Honestly Beautiful Day!