Posts

The Beauty Marketplace Holiday Gift Guide

22353_1305587806235_7151176_n

 

The holiday gifting season is upon us! Cue the mad dash to find the perfect gift for everyone on your list. Rest assured, the experts at The Beauty Marketplace have great options to help. This year, everyone on your list will be left glowing and full of gratitude.

 

 

 

 

 

  1. Busy Beauty Kit By Tough Girl Beauty Basics

We always want to look our best, but with busy schedules it may be hard to make that a reality. This amazing kit comes complete with all the essentials to get you on your way. Included in the water resistant cosmetic pouch you will find the Energizing/Setting Spray, Power Lifting Tough Wearing mascara, and the  multi-use Tough Girl Lip/Cheek Tint. Whether you are running to the store, or an important meeting, the Busy Beauty Kit will get you looking and feeling your best.

2uIFtZY0hsD3NWZG3dIRyTp63JlMANu9T9SQhog5

  1. Joy Chakra Boost by ADORAtherapy, Inc.

As we move further into the holiday season, the more Joy the merrier! Full of uplifting floral notes of rose and jasmine, this scent comes with the added bonus of positive intentions. Joy is a great gift for anyone in your life, particularly those you cherish most. Vegan and USA made, this all natural scent can be applied on chakra centers, wrists, or neck for an elegant addition to any day.

tRyEXFcUBgsSy9IoxlqAaGUzRv6wx65SlUtepeye

 

  1. Bath Bomb – Frankincense Myrrh by LEVEL NATURALS

Give the gift of indulgent self-care this year! Perfect for anyone in need of an extra dose of relaxation, these bath bombs combine Frankincense and Myrrh for an aromatic experience. Made in the USA with all-natural essential oils, they turn an ordinary bath into something extraordinary. Available in a package of six, which gives the lucky person who receives them multiple uses. 

FRANKINCENSE_MYRRH_BATHBOMB_-_BOXED_OPENV2_360x

 

  1. Selfie Mask (5 Pz) by Arya Cosmetics

The Selfie Mask is here to remedy a lackluster complexion that may have been influenced by holiday indulgence. Your skin will look brighter, and your complexion more full from ingredients like hyaluronic acid and collagen. Perfect to gift individually to a group, or as a package of five to one lucky person. This peel-off mask is so effective, you won’t be able to resist taking selfies afterwards.

Zd95leKI6T4ivG9Fr5xnhUtvjX8e3VnrMboRZcY5

  1. Rise & Shine Gift Set by Zaman Skincare

Zaman Skincare is well known for quality, and unique ingredients. This set is no exception, and perfect for the woman on the go! The amazing Rise & Shine serum combines anti-oxidants and hydrating properties that keep your skin fresh and moisturized in one simple step. This set also comes with a beautiful white Onyx roller to help the ingredients penetrate further, boost circulation, and get you glowing.

gaOoPfbJd6shXlhWhHNnQTk5A36si8aCKMcXC19l

 

Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.

 

Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.

 

 

IMG_6822

f2aCOzmZ8hZpCOHDvkaXdoB2kD8xFMKN6vBVoqXl

IMG_6823

TBM Logo

INTRODUCING THE BEAUTY MARKETPLACE

We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

ICMAD Logo

BRAND OPPORTUNITY: ICMAD to Honor The Most Innovative in Beauty

The The Beauty Marketplace mission is to contribute to the growth and development of emerging brands and entrepreneurs in the Health and Beauty market. When our company is presented with opportunities we identify as ways to advance your brand and business moving forward, we want to be certain we communicate these opportunities to you!

Are you familiar with ICMAD?

ICMAD Logo

 

 

 

 

 

ICMAD is a cosmetics and personal care trade association for entrepreneurs offering:

  • Resources and Education on technical and regulatory information
  • Advocacy on Capitol Hill
  • Networking and Marketing opportunities inclusive of The 2015 CITY Awards

An excellent opportunity for your company to gain industry credibility and exposure is The ICMAD CITY (Cosmetic Innovator of the Year) Awards honoring the most innovative companies in Product, Packaging2014 CITY glass trophy small Design, and Advertising categories.

5 Industry Influentials will pick the nominees by June 10 when a final press release will go out. The winners will be announced live at the CITY Awards on July 13 at a dinner during Cosmoprof North America at the Mandalay Bay Convention Center in Las Vegas, NV.

The ICMAD CITY Awards are an excellent way to gain industry credibility and exposure for your company and/or brand!

Enroll before May 22. Entries must be mailed to ICMAD with 8 full-sized products or 7 advertising boards with payment. Be certain to mention The Beauty Marketplace referred you by writing “Referred by The Beauty Marketplace” on the application prior to submitting. Click here for the application to determine eligibility and instructions on how to apply, or feel free to e-mail us at info@thebeautymarketplace.net with questions.

Have An Honestly Beautiful Day!

D&D Organics

JANUARY 2015 BREAKOUT BRAND

Here’s to an Honestly Beautiful 2015!

The Beauty Marketplace’s January Breakout Brand of the month is D&D Organics.

The Beauty Marketplace chose D&D Organics at January’s Breakout Brand of the Month because this is a wellness nutritional product that supports the increasing trend toward an active lifestyles and a mobile, fast paced, global society.

The BRAND:

D&D Organics

D&D Organics is ahead of the fitness curve and one of the only powdered food sources on the market. Comprised in powdered form of Gluten-Free 100% Organic Oat Powder, Egg Whites, Cocoa Powder, and Stevia Extract, this product is not a supplement, but the most cost effective organic meal on the planet. “From the gym to the board room or vice versa, the D&D organic products are able to provide your body with optimal nutrition to enable optimal performance and functionality,” said Brand Founder, Eugene Dinescu.

D&D Organics

 

The WHAT:

Eugene and his twin brother, Vince, founded the D&D Organics brand. The brothers are collectively known to the fitness community as the The Dinescu Twins.
DD Twins Workout

D&D (Dinescu & Dinescu) Organics is the first complete real food powder sourced from 100% USDA organic ingredients that can be mixed with water or your favorite beverage as a meal replacement, pre-workout, post-workout, or a tasty snack. This product is not a supplement, but an actual powdered food source that can be lived off of and used as a meal. Each bag is all food, made with a unique technology, and comes directly from a farm. Arguably, one of the best pre and post workout products on the market.

The WHEN:
The Dinescu Twins came to market with D&D Organics in 2014, but the ingestible product has actually been a work in progress for the past ten years. The Vincent Dinescu’s  main objective was to break foodstuff from macro to micro in a powder format so he would ensure he was obtaining optimal nutrition during his workouts, as well as busy days and nights enrolled in Columbia Business School.
The WHERE:
D&D Organics can be purchased online as well as in a variety of gyms, fitness centers, CKO kickboxing locations, and in a growing number of specialty organic food stores. View their website HERE

The WHY:
For the person looking for a healthy life style or the fitness enthusiast who wants to maintain optimal fitness and focus levels.

The brand and product is meant to coincide with a fast paced healthy lifestyle. The Dinescu twins are fitness enthusiasts who love training and being healthy. While working toward a business school degree with minimal time to eat, Vince developed this product with brother Eugene as his first case study, and both twins noticed exceptional results.

“Most people who utilize D&D organics will loose weight and get stronger. Nothing will beat D&D after a workout! It will take users to the next level in their goals,” -Eugene Dinescu DD Twins in Suits

 

 

 

 

TREND UPDATE

The Beauty Marketplace had the fortunate opportunity to lunch with one of the Health and Beauty industry’s leading minds in the world of technology and contract manufacturing – Founder of Innovated Target Marketing, Frank Penna. The Beauty Marketplace likes to think of this contact as the father of the innovative ingredient. The next time you are looking at the ingredients in your favorite cosmetic and skin care products, there is a sold chance this insider had involvement in the discovery of the technology behind such components. Heavily involved with the development of such components from the University level, Frank noted the trends on the verge you can  anticipate to be seeing more of. They include…

  • Nutraceutical Products – addressing fatigue and wellness
  • Reef Safe Sunscreens – Did you know reef is one of the most delicate organisms on the planet? Reefs on islands with high tourist volumes wearing excessive amounts of sunscreen are now causing harm to all the reefs particularly at popular cruise ship destination ports like Barbados. Governments on some islands are looking to enact a law for the requirement of Reef Safe Sunscreens in order to preserve their natural resources.
  • Electrically Charged Products – made with an energy source developed within the government. The charge in such products stimulates collagen production from the stem cell level
  • Marine Life Ingredient Sources – everything begins and ends with the sea and your skin is about to experience the benefits. Stay tuned!

Have An Honestly Beautiful Day!

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Electric Hair Masque

JULY BREAKOUT HAIR CARE BRAND

For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.

Hy_Shampoo_Single

Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.

 

 

 

 

 

 

2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.

 

  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).

 

  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.

Taylor-Swift-Faux-Bob

Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.

C5_Liquid_Volume_mist_Bottle_02(1)

 

 

 

 

With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website

 

Have An Honestly Beautiful Day!

 

Wink

JUNE BREAKOUT BRAND

A huge trend in the beauty industry at the moment is long, extravagant eyelashes. Women are willing to invest in eye lash extensions, splurge at the Sephora counter devoted to false and creative drag-queen style adhesives, and medical aesthetic companies, such as Latisse and RapidLash, offer chemical growth substances to facilitate longer lash growth.

As we were following the long lash trend, The Beauty Marketplace discovered a budding start up out of MIT we were so impressed by, we decisded to name them June’s Breakout Brand. The The Beauty Marketplace Breakout Brand of the Month is Wink Natural Cosmetics.

Wink

Founded in June 2013, Wink Natural Cosmetics is solving beauty problems, such as short eye lashes, with real science and natural ingredients. Megan Cox, Founder of Wink, developed their first product,  an eyelash and eyebrow enhancer, because she was investing thousands of dollars on eyelash extensions which were only damaging her lashes. Wink Eyelash EnhancerAfter looking into other lash growth serums and options, she was turned off by the scary chemical side effects thus prompting  her to create her own serum that was both safe for use, as well as effective. Wink Natural Cosmetics’ eyelash enhancer offers a natural and hypoallergenic solution to reactivate dormant hair follicles found on your lashes and brows, delivering a more lush and fuller look.

After developing an all-natural formula, the product began testing and produced great results. According to  Wink’s website, “4 out of 5 of the testing participants had lashes that were 10-20% longer, 100% of them really experienced fuller lashes. All in all, a hypoallergenic formula was developed that: a). was made with the finest all natural ingredients, b). could make your eyelashes longer, c). could grow more lashes and d). could regrow your eyebrows.” What’s better than that?!

According to Ms. Cox, a second product is on the way and slated for a 2015 release. The product, a 2-in-1 brightening and anti-aging eye cream with gold peptides, is currently in testing. Keep checking The Beauty Marketplace and be sure to sign up for our newsletter for more information on the release.

Have an Honestly Beautiful Day!

 

Birchbox Box

THE BEAUTY BOX CRAZE

A beauty box craze is sweeping the industry! A multitude of distribution companies are pooling together samples from the latest products and brands to deliver a subscription based continuity box distribution model for consumers to determine which products they would like to buy. Most of us are familiar with the originators of the product sampling model known as Birchbox.

Birchbox BoxMany niche Birchbox clones are popping up in our industry, replicating the continuity model and catering to a more focused demographic set. Some of the BirchBox competitors include: Cocotique for the Ethnic Market, Just Bloom Box for the over 40 crowd, Glossy Box for the high end consumer, Beauty Army offers a great service, etc…

Fast Company recently profiled Birchbox in an interesting article that offers some valuable insight for entrepreneurs. Take a look…

“HOW BIRCHBOX USED A THREAT TO THEIR BUSINESS AS MOTIVATION

AFTER BIRCHBOX LAUNCHED ITS SUCCESSFUL SUBSCRIPTION SAMPLE SERVICE, A WAVE OF COPYCATS HIT THE SCENE. BUT THAT JUST MADE THEM BETTER.

Birchbox, the wildly successful beauty subscription service, didn’t start in a dorm room, but it wasn’t far off.

Katia Beauchamp was visiting Hayley Barna’s apartment and brainstorming possible businesses to start together after they completed their MBAs at Harvard Business School.

Beauchamp noted that there were always upscale, interesting beauty products in the apartment’s bathroom. Barna explained that her roommate, a beauty editor, brought home the samples and helped Barna, a self-described “tomboy,” find products she loved.

“We thought, okay, there’s a huge opportunity here to create a new kind of shopping experience for beauty that was about more than replenishment and really inspired consumers in a way that would make them buy beauty products they hadn’t bought before as a first-time purchase,” Beauchamp says.

As beauty product consumers themselves, they knew that women typically wanted to try products before they spent much money on buying them. The idea clicked: Their business would be the equivalent of Barna’s knowledgeable roommate culling through the onslaught of new beauty products on the market each year and recommending the right ones for each customer, based on her profile and preferences.

In September 2010, they launched Birchbox, which ships individualized boxes of samples and products to customers a subscription fee of $10 per month. (The fee is $20 per month for the men’s service because it includes more full-size and lifestyle products.) In addition, the website offers a comprehensive beauty product shop where consumers can buy more of the products they receive and in-depth editorial featuring beauty products and related content.

Growth came fast and they hit their five-year sales projections in seven months, turning their $1.4 million round of seed funding into a Series A investment of $10.5 million more. But with that success came the copycats. In roughly six months, they began to see other subscription services cropping up, first in the food sector.

OVERCOMING THE COPYCATS
While imitation might be sincerest form of flattery, it can be a problem in the business world. The newbies were well-funded spin-offs of the concept. Beauchamp and Barna wondered what it meant for their company. But they were working long hours on their fast-growing company had little time to fret too much.

“We always say, now, to each other and to our employees, it’s really important to pay attention, it’s always important to learn, but at the end of the day, the most important thing is to focus on what we are, who we are, and what we can deliver uniquely to both our consumers and to our brand partners,” Beauchamp says.

As they examined the copycats, they found most had “a watered-down, simplified box,” Barna says. Subscription box services were emerging with products for men, pets, craft enthusiasts, people with special dietary needs, and those who like to get new shipments of socks each month. It became a distraction Beauchamp says the first wave of copycats was confusing for both investors and customers.

But, soon, the duo realized that they had some distinct advantages. While the wannabes were using the subscription box model, few were putting in the time and attention necessary to customize selections according to individual preferences and tastes. In addition, they weren’t devoting resources to high editorial quality or offering an enjoyable online shopping experience.

LETTING IMITATORS BE MOTIVATORS
One thing the copycats did do was accelerate the company’s expansion internationally. While similar services were cropping up in Europe–an important beauty market–and the Birchbox team wanted its foothold there before others were too established. They moved their plan from “someday” to go-time and made their entry by acquiring Paris-based JolieBox in 2012.

Within a year of launching a relatively new business model, Beauchamp and Barna saw “hundreds of millions of dollars” being poured into copycat services. But instead of panicking, the founders let their imitators be their motivators.

They doubled-down on their customer service and quality content, while expanding more quickly than planned into new geographic markets and market sectors, such as products for men. The company landed a Series B funding round in April 2014, bringing total investment in the company to nearly $72 million. Birchbox is also unveiling its first television commercial in late May 2014 and is working on further expansion and adding new employees, especially on the editorial side.

Bottom Line: “It can be really healthy to have competition, but most importantly, keep your head down and focus on your brand and your service or your product and what makes it unique and special. Don’t take too much time obsessing over what somebody else is, versus what you really saw and started, because nobody can copy your vision,” Beauchamp says.”

Read the article HERE or take a look at the sample shop here www.Birchbox.com

Have An Honestly Beautiful Day!