The Beauty Marketplace Holiday Gift Guide



The holiday gifting season is upon us! Cue the mad dash to find the perfect gift for everyone on your list. Rest assured, the experts at The Beauty Marketplace have great options to help. This year, everyone on your list will be left glowing and full of gratitude.






  1. Busy Beauty Kit By Tough Girl Beauty Basics

We always want to look our best, but with busy schedules it may be hard to make that a reality. This amazing kit comes complete with all the essentials to get you on your way. Included in the water resistant cosmetic pouch you will find the Energizing/Setting Spray, Power Lifting Tough Wearing mascara, and the  multi-use Tough Girl Lip/Cheek Tint. Whether you are running to the store, or an important meeting, the Busy Beauty Kit will get you looking and feeling your best.


  1. Joy Chakra Boost by ADORAtherapy, Inc.

As we move further into the holiday season, the more Joy the merrier! Full of uplifting floral notes of rose and jasmine, this scent comes with the added bonus of positive intentions. Joy is a great gift for anyone in your life, particularly those you cherish most. Vegan and USA made, this all natural scent can be applied on chakra centers, wrists, or neck for an elegant addition to any day.



  1. Bath Bomb – Frankincense Myrrh by LEVEL NATURALS

Give the gift of indulgent self-care this year! Perfect for anyone in need of an extra dose of relaxation, these bath bombs combine Frankincense and Myrrh for an aromatic experience. Made in the USA with all-natural essential oils, they turn an ordinary bath into something extraordinary. Available in a package of six, which gives the lucky person who receives them multiple uses. 



  1. Selfie Mask (5 Pz) by Arya Cosmetics

The Selfie Mask is here to remedy a lackluster complexion that may have been influenced by holiday indulgence. Your skin will look brighter, and your complexion more full from ingredients like hyaluronic acid and collagen. Perfect to gift individually to a group, or as a package of five to one lucky person. This peel-off mask is so effective, you won’t be able to resist taking selfies afterwards.


  1. Rise & Shine Gift Set by Zaman Skincare

Zaman Skincare is well known for quality, and unique ingredients. This set is no exception, and perfect for the woman on the go! The amazing Rise & Shine serum combines anti-oxidants and hydrating properties that keep your skin fresh and moisturized in one simple step. This set also comes with a beautiful white Onyx roller to help the ingredients penetrate further, boost circulation, and get you glowing.



Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.


Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.







Changing of seasons represent progress and evolution, and our company has gone though many changes and evolutions of our own in order to respond the needs of our business to business network.

We have many updates to bring you up to speed on:

We changed our name!
From Honest Beauty to The Beauty Marketplace Inc.

Why the change?
Noticing the shift to digitization and online shopping, the decision was made to pivot our business model from content to e-commerce. The Beauty Marketplace Inc. was formed with the intention of becoming the Amazon for independent health and beauty brands. We are in the process of speaking to brands and developing our platform to meet industry needs.

Please Be Patient With Us As We Restructure Our Business
As of June 1, our proof of concept pilot program is now live, and we are in the process of recruiting brands to be vendor partners in our marketplace and provide feedback as we test our business model. Please email for more information.

Spread The Word
In the meantime, shop our new website and share the link with family and friends. Since this is our MVP(Minimum Viable Product) pilot site, we want people to shop to not only support our independent brands featured on the site, but also provide feedback from a user experience perspective. Please feel free to e-mail me directly to share your ideas/suggestions: !

The Beauty Marketplace Inc. – where beauty meets technology – was founded to fill the distribution gap for independent health and beauty brands by developing an online retail platform and marketplace.

Our mission is to innovate the Health and Beauty Industry by fostering the growth and development of emerging brands and entrepreneurs. Feel free to contact us any anytime with your business needs!

Save Our New E-mails
Please add our new emails to your contact list to continue to be informed of the latest happenings and opportunities.

Here’s to a a successful Fall season!

Warm Regards,


Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,



Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.




All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Electric Hair Masque


For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.


Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.







2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.


  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).


  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.


Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.






With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website


Have An Honestly Beautiful Day!


photo 2


Industry Executive, Sue Phillips, founder of Scenterprise and SCENTSORIUM, New York’s premier custom perfumery will testify customization is making its way into the fine fragrance arena. An article published by HAPPI magazine, backs up her claim. Read and find a link to the article here….

“Is this the future of fine fragrance? Customized scents are developed at The Scentsorium, the latest concept from Sue Phillips.

Have it your way. The idea has worked for that hamburger chain for 70 years and what works for fast food can work for fragrance too, acc

ording to Sue Phillips, an industry veteran who has created fragrances for Tiffany, Burberry and others. Now, Phillips is creating fragrances for individual consumers as the founder of The Scentsorium, a custom perfume house. The Scentsorium, located in New York City’s TriBeCa section, had an opening reception in February.

“More people want to express themselves with customization; it’s happening in totebags, sneakers, even M&Ms,” observed Phillips. “Consumers want the same with fragrance.”

The Scentsorium delivers that customization in a warm, intimate setting. Guests step off a sidestreet in TriBeCa and enter a world far removed from Manhattan. The space is filled with images and mementos that are near and dear to Phillips—especially her mother’s paintings which adorn the walls of The Scentsorium. Within this comfortable environment, guests fill out a questionnaire to determine their preference for woody, fresh, floral or oriental notes. After a brief discourse of fragrance composition and construction, guests sample fragrance notes, select a few they like best and Phillips blends them all while-you-wait, decants the scents, labels it and even stores the unique concoction for future purchase.

All in all, it’s something entirely different than what a shopper experiences at a department store fragrance counter, which, during the past decade, has become more like Hollywood Boulevard where people step on and over long-forgotten stars in the hopes of finding a new one.

“The celebrity fragrance business is in a downturn, people are tired of it,” insisted Phillips. “People don’t want to wear the same fragrances as everybody else, and so many of them cause headaches for consumers because the quality is so bad.”

Quality is key for Phillips, who maintains that creating and wearing a bespoke fragrance, created from the world’s finest perfume blends, is more than just an affordable luxury; she calls it an “experi-sense” that lasts a lifetime.

“Today, people want an experience and they want a fragrance that reflects their personality.”

They can find both at The Scentsorium.
See more at:

The Beauty Marketplace recently had the opportunity to step inside Sue’s welcoming sensory curating den and we loved every minute! Why not celebrate your own individuality and customize your own scent?












Produced by the Scent Marketing Institute – the leading authority on scent-supported marketing, Scent World is the premier scent and sensory marketing conference and tabletop presentation. Featuring two days of  lectures and presentations on new scientific perspectives as well as successfully implemented sensory strategies by leading minds in scent and sensory market research, technology, trends and applications.

The tabletop exhibition area is where top global companies will demonstrate the latest sales and marketing tools for your brands, products and services.


June 12-13, 2014


The Metropolitan Pavilion in New York City


You should attend if you would like to learn how the sense of scent can enhance your brand experience, customer retention, and ultimately, increase sales.

You should exhibit if you are a company who would like to position your sensory brands, products and services in front of innovative marketing decision makers. (See a list of the companies who have attended past events HERE)

The Beauty Marketplace network gets a 15% attendee discount when you use the code SW1415-HB

Click HERE to register to attend

Want to exhibit? Email us at so we can point you in the right direction!


CEW – Cosmetic Executive Woman – is a beauty industry networking organization which develops the leadership potential of members through access, connections, networking and the sharing of knowledge. Every year, the organization hosts an event called the Insiders’ Choice Beauty Awards Demo. At this event, members of the industry sample the latest products and brands being introduced to the market in the current year. In a recent newsletter, CEW put together a list that captured some of the trends. Take a look…

Masks saw a 66% sales jump in prestige outlets in 2013 and helped crave consumers’ need for immediate effects, as did peels.

Exfoliation is taking a back seat to treating skin gently, and what could be more gentle than a cleansing oil? Oils, gentle gels and hydrating cleansers were stars in 2013.

The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are as desirable as long ones.

Beauty companies took an artistic cue in delivering eye formulas in 2013.

TREND #5 CC Creams upped the ante in the alphabet soup of skin care.
Ready To Wear Beauty CC Foundation Color Correcting Stick: Uses an anti-aging, lightweight formula to conceal imperfections, and reduce the look of fine lines.

Fighting the signs of aging moved from skin into hair care with creams, serums and even a color formulated with anti-aging formulas.

We are looking at bold colors and shades that stand the test of time.

See more at:


In order to maximize their beauty content and advertising, the consumer publication Glamour, owned by Condé Nast, will be launched on online beauty website called Lipstick. An article posted on Women’s Wear Daily gives us the inside information and why behind the website….

NEW SHADE OF LIPSTICK: Glamour is throwing its hat into the crowded beauty Webosphere with its own digital site called Lipstick.

Launching today at 10 a.m., is essentially a separate entity from and counts as Condé Nast’s first digital spin-off, according to a spokeswoman.

Lipstick.comVisitors of who are looking to peruse beauty content will be directed to Lipstick, which will also have a link on its site that will take readers back to Glamour. Content will be similar to what readers would find on Glamour’s current beauty site, but there will be more of it. Lipstick will also feature stories from contributors such as Vanessa Bayer of “Saturday Night Live”; models Coco Rocha and Chanel Iman, and Bee Shapiro, beauty writer for The New York Times.

According to Michael Hofman, Glamour’s executive digital director, the decision to create a new site was twofold. Glamour drives roughly 7.5 million unique visitors a month, with a large, undisclosed portion going to the beauty section of the site, he said. A separate site would not only maximize how beauty content will be displayed — for example, Glamour can right-size beauty images and utilize special zoom-in tools for viewers to see makeup — but it also opens a larger revenue stream for the brand.

“The newest thing is that we have a whole array of native [advertising] placements,” Hofman said. “We have those on as well, but we have them more elegantly integrated on Lipstick.”

Additionally, there will be an e-commerce space for editors to link their favorite products to Glamour’s third-party vendor, Shop Glamour.

While there will be “clearly labeled” sponsored posts as well, Hofman noted that the staff would be made up of Glamour’s print and digital teams. The title’s executive online editor Lindsey Unterberger will also serve as Lipstick’s executive editor.

The second reason Glamour decided to launch Lipstick is that Condé Nast has owned the domain name since 1999. “They’ve been sitting on this name,” offered Glamour beauty director Ying Chu. “When we found out we could potentially grab, we were all like ‘Yes!’”

Name aside, when asked if Glamour’s new site could pose a threat to sister publication Allure, among others, Chu said, rather democratically, “I think that anyone who does beauty content is a friendly competitor.”

Noting that the Glamour reader differs from the Allure reader, Chu said of Lipstick: “It’s a friendly sister site.”

For the article, head to