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A WORD WITH THE FOUNDER: TOUGH GIRL BEAUTY BASICS

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Tough Girl Beauty Basics is an emerging indie beauty brand engineered with long-wearing technology made to empower women on the go. If you’re a busy mom, college student, or simply someone that’s always moving–this brand is for you.

“In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyle of today’s woman.  Spending most of my time working in the city and going to the gym after work, I would get frustrated to see my face smeared with runny eyeliner and flaking mascara while working out.  My gym friends and I, who were all having the same problem, agreed that it was time to create a brand of makeup that would last through our stressful days and tough workouts. That’s when I decided to recruit a product development and packaging team to develop Tough Girl Beauty Basics!” -Jo-Anne Greco

I had the opportunity to interview Jo-Anne Greco, founder of TOUGH GIRL Beauty Basics, about her up and coming beauty brand made for the toughest girls. Jo has over 25 years of experience working in the beauty industry. After spending several years on the customer side of the desk working with packaging and purchasing, she switched gears and began working with manufacturers and suppliers of color cosmetics and primary packaging, servicing top tier customers.

Here’s more on our in-depth talk about the brand:

Tell me about TOUGH GIRL.

Jo: “We started working on the brand approximately three to four years ago, launching in June of 2018.  In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyles of today’s woman.  It was frustrating to be at the gym watching my eyeliner and mascara smearing under my eyes. Socializing after a workout was almost impossible unless you had an extra make-up kit with you to reapply what just slipped off!  That’s what pushed me to recruit my amazing team of product and package developers to create Tough Girl Beauty Basics. The product line is portable, convenient, easy to use, and helps to keep you feeling and looking fresh throughout your tough days.”

The line consists of a long-wearing eyeliner that doesn’t budge, a volumizing mascara for dramatic effect, an energizing setting spray infused with watermelon, cucumber, and mint, and a multi-use lip and cheek tint. For the fitness enthusiast who loves a good workout, there is also a plush Tough Girl towel perfect for the gym or removing makeup. The products can be purchased a-la-carte or in predesigned kits which are cost-effective.

You can read more about TOUGH GIRL and find the products mentioned above here, along with the rest of the brand’s products.

What inspired you to create your company?

Jo: “I was inspired to create the Tough Girl brand based on my frustration, and my community of gym friends frustrations, with make-up that wasn’t performing well.  We all agreed that we were having to reapply, remove, or fix our make-up too often, post workout.  It became a personal goal of mine to create a brand to address this issue.  With Tough Girl products, we’ve given time and confidence back to the active woman!”

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Additionally, Jo stated that this inspiration also comes from working alongside incredibly independent and strong women who push themselves to overcome their weaknesses and adversities no matter what, which is what drives the passion to create at TOUGH GIRL.

How do you distinguish yourself from other beauty brands? What makes you unique?

Jo: “I believe that TOUGH GIRL products are unique in that they are long wearing and allow women to stay fresh and beautiful throughout their busy day,  enabling them to stay focused on their daily tasks without the worry of not putting their best face forward.”

How do you define beauty?

Jo: “To me, beauty comes from within.  A woman who is strong, confident, pleasant to be around, and comfortable in her own skin is a truly beautiful woman.  It doesn’t matter if you have the prettiest hair, eyes, or body, it’s about how you feel about yourself, what you project, and how you treat others.  With our products, we want to enable women to feel and look their best throughout their busiest days. As many of us know, when we look and feel great, we are more confident and productive in everything we do.”

Which of your products is your bestseller?


Jo: “Our Tough Wearing Eyeliner in “High Impact Black” is our best seller. With its precision tip,  our eyeliner allows you to go super thin or as thick as you like for a more dramatic look. Many fitness models have posted about how they love the way it doesn’t budge, even during their toughest workouts.”

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The Tough Wearing Eyeliner can be purchased here.

Are your products suitable for acne prone skin/ people with skin allergies?

Jo: “The products are not considered to have treatment ingredients.”

Do you have plans to extend your products to skincare?

Jo: “Yes, as the brand becomes more successful, we would love to develop treatment products for active women.  At the moment, the closest item we have to a treatment product would be our Energizing and Setting Spray. This product is infused with watermelon, mint, and cucumber, which provides a quick refreshing boost at the beach or gym; or use it as it was originally intended, to set your make-up and go about your busy day.”

Can your products be purchased internationally?

Jo: “Not at this time; right now we just have US distribution.”

Lastly, what advice would you give to a young, aspiring entrepreneur?

Jo: “My advice would be to start working on your dream as early in your career as possible.  It is important to network and find someone that can mentor you and give you valuable advice based on their past experiences, saving you time and empowering you with priceless guidance. Many of us, like myself, spend most of our careers working for and making money for everyone else. I truly believe if we work as hard and diligently for ourselves, we can all be successful and realize our dreams. Surround yourself with people that want to see you succeed and help you to realize your dream.”

Be on the lookout for new products from Tough Girl on The Beauty Marketplace’s website. The company is working on extending the shade range for the Lip and Cheek Tint and the Tough Wearing Eyeliner. A new concealer and foundation stick is also on the way, along with the possibility of a new treatment product.

 

Have any more questions or comments? Feel free to send them to info@thebeautymarketplace.com.

 

5 Spring Looks That Will Give You Major Fashion Inspo

All of us here at The Beauty Marketplace absolutely love spring!  What’s not to love? There’s sunshine, flowers, and most importantly – spring fashion!

We reached out to one of our registered clients, Kyla Lewis, to put together 5 of her favorite spring looks and share them with us. Kyla is a full-time clerk who takes pride in her fashion style. She believes looking good helps you feel good! Kyla’s favorite product from TBM is the LashControl Length & Volume Mascara. Mascara is the one makeup product that she can’t live without and she never leaves the house without one in hand.

How would you describe your fashion style? 

I would say that my fashion style is trendy… I like to keep up with the latest fashion trends and keep myself up to date on what everyone else is wearing. My fashion inspiration would probably be Shay Mitchell. They way she accessorizes and puts her outfits together is always perfect.

 

Look #1

The perfect brunch outfit☕️

The perfect brunch outfit☕️

“This is a casual and comfy off the shoulder romper from Amuse Society, paired with my favorite white chunky block heels from Urban Outfitters. For accessories, I have a cute boho crochet bag (also from UO), must have sunnies in the style “Jezabell” from Quay, and some unique jewelry from Kolohe Ocean Gems to top it off.”

 

Look #2

A great outfit for getting coffee with the gals👯‍♀️

A great outfit for getting coffee with the gals👯‍♀️

“Next, I have a boho chic plunging neckline maxi from a little boutique called Je T’aime. I styled it with some brown chunky heels from Urban Outfitters, a brown leather belt from Plato’s closet, a beige fish net bag (also from UO), and some gold/clear specs from Amazon. ”

 

Look #3

An outfit perfect for any occasion✨

An outfit perfect for any occasion✨

“This outfit is perfect for hanging out at the mall or going on a lunch date. Here, I have a cute cropped eyelet strapped top from Homecoming Honolulu with my favorite distressed light wash boyfriend jeans from Brandy Melville. I accessorized with a cute boxed shoulder bag from Zara, my brown chunky heels, and my jezabell sunnies!”

 

Look #4

Dress this look up or down to fit any occasion💘

Dress this look up or down to fit any occasion💘

“This floral overall jumpsuit is from Je T’aime and is flared at the bottom. To top it off, the open back makes it even more trendy! I paired it with some taupe peekaboo heels and my boxed shoulder bag from Zara.”

 

Look #5

The complete dinner date look 😉

The complete dinner date look 😉

“Last but not least, this floral high-low dress from Je T’aime is both stylish and comfy. To complete the look, I coupled it my white crochet bag from Urban Outfitters and my taupe peekaboo heels.”

 

If you love Kyla’s style as much as we do and want to see more, you can find her on Instagram at @kyrolewis and on Twitter at @kyrolewisyaw.

To become a registered member like Kyla, you can do so here.

 

The Beauty Marketplace Holiday Gift Guide

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The holiday gifting season is upon us! Cue the mad dash to find the perfect gift for everyone on your list. Rest assured, the experts at The Beauty Marketplace have great options to help. This year, everyone on your list will be left glowing and full of gratitude.

 

 

 

 

 

  1. Busy Beauty Kit By Tough Girl Beauty Basics

We always want to look our best, but with busy schedules it may be hard to make that a reality. This amazing kit comes complete with all the essentials to get you on your way. Included in the water resistant cosmetic pouch you will find the Energizing/Setting Spray, Power Lifting Tough Wearing mascara, and the  multi-use Tough Girl Lip/Cheek Tint. Whether you are running to the store, or an important meeting, the Busy Beauty Kit will get you looking and feeling your best.

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  1. Joy Chakra Boost by ADORAtherapy, Inc.

As we move further into the holiday season, the more Joy the merrier! Full of uplifting floral notes of rose and jasmine, this scent comes with the added bonus of positive intentions. Joy is a great gift for anyone in your life, particularly those you cherish most. Vegan and USA made, this all natural scent can be applied on chakra centers, wrists, or neck for an elegant addition to any day.

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  1. Bath Bomb – Frankincense Myrrh by LEVEL NATURALS

Give the gift of indulgent self-care this year! Perfect for anyone in need of an extra dose of relaxation, these bath bombs combine Frankincense and Myrrh for an aromatic experience. Made in the USA with all-natural essential oils, they turn an ordinary bath into something extraordinary. Available in a package of six, which gives the lucky person who receives them multiple uses. 

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  1. Selfie Mask (5 Pz) by Arya Cosmetics

The Selfie Mask is here to remedy a lackluster complexion that may have been influenced by holiday indulgence. Your skin will look brighter, and your complexion more full from ingredients like hyaluronic acid and collagen. Perfect to gift individually to a group, or as a package of five to one lucky person. This peel-off mask is so effective, you won’t be able to resist taking selfies afterwards.

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  1. Rise & Shine Gift Set by Zaman Skincare

Zaman Skincare is well known for quality, and unique ingredients. This set is no exception, and perfect for the woman on the go! The amazing Rise & Shine serum combines anti-oxidants and hydrating properties that keep your skin fresh and moisturized in one simple step. This set also comes with a beautiful white Onyx roller to help the ingredients penetrate further, boost circulation, and get you glowing.

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Highlight Your Individuality with LuMesh Cosmetics

In a world where, up until recently, beauty has been seen as one dimensional, LuMesh has been championing inclusivity of all races, skin tones, and complexions from the beginning.

 

Brand founder, Lu Camarena Meshulam is a veteran of the prestige beauty world, and has worked with illustrious names including Chanel and Frederic Fekkai. She formed her passion for the beauty industry early in life, and set her sights on becoming a makeup artist. However, as she progressed in her career, she noticed a common thread among makeup brands- not every woman, including herself, was represented.

LuMesh products are unique in that they are formulated with a chemist, and get the affirming seal from science. Each lip color is designed to stimulate and highlight individual undertones. Thus creating a shade that is as unique as the audience the brand represents. Have you ever wanted to try new a shade, but hesitate to purchase because you never thought it could work for you? Rest assured LuMesh is your best bet:“If you like pink, and have never been able to wear it, ours are for you.”, says Lu and her product development team.  The brands top sellers are the warm neutral, Taffi, and the light and fresh Min. Lu herself always keeps Donna close by for its hydrating properties and sheer color.

A true renaissance woman with a passion to bring education and quality to a chic and clean luxury brand, Lu knows you need so much more than a great product to be successful. Through many trials and tribulations, Lu has remained a one woman show, taking all of the ups and downs in stride. She continues to create science-backed products, and has been working diligently to expand her line to include a revolutionary complexion product in the near future.

Keeping the everyday woman in mind, the line is not designed to overwhelm or complicate a simplistic routine- but rather, create go-to staples that set you up for success, and get you out the door looking your best. Lu echoes “You have to see the beauty in yourself to shine,” and aims to accentuate the beauty of individuality, not cover it up.

From the website being bilingual, to lip colors doubling as blendable cheek colors, to the ability of every shade being suitable for every skin tone- inclusion of a wider demographic is key. After ten years, integrity and education remain the fueling forces behind the brand, and the goal of “bringing order to the complexity of beauty” remains a constant.

 

 

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TALENT – Socially Impactful Skincare Specialist

Who: Beauty Becomes You Founder, licensed medical esthetician – Alison O’Neil

Alison O'Neil

What:  Beauty Becomes You  is an effort to provide a positive experience for older adults and their families by fulfilling common everyday grooming needs of seniors with limited means to aesthetic health programs.

Aesthetic healthcare services include: basic hair, skin, and nail care as well as massage therapy 

Why is Alison Great: She was selected out of over 6300 charity founders to be honored as a L’Oreal Paris Woman of Worth.

Where: Alison is Atlanta’s best-kept secrets only seeing about 12 patients a week, but you can learn more about her company by clicking HERE

When: Alison has been in the business for over thirty years – twenty-seven years in dermatology and 5 years in plastic surgery she shares her pearls of patient care with professionals nationwide

How: Beauty Becomes You was founded in 2005 by Alison O’Neil in memory and spirit of her kind hearted father who said to her, “Beauty becomes you,” just before he died.

Her Favorite Products:  “Stemulation skincare has a serum that stimulates the natural growth and reproduction of skin cells. My skin feels so soft and has a nice dewy glow after using”. stemulation

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What is beauty? Art of Beauty Live Interview with Mary Palmieri

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In a world that obsesses over beauty and image, it’s so important to have a healthy relationship with your own body and to really connect with your authentic self. It’s easy to get lost in the game of comparison and be very disconnected with who you are.

What is beauty?

Beauty is not one size fits all.

Beauty is not a mold you have to fit into.

Beauty is not how skinny you are or the brand you are wearing.

Beauty it not your size, shape, or color.

Beauty is knowing who you are and loving her.

Beauty is accepting all of you.

Beauty is feeling good in your own skin.

Beauty is being confident to be your authentic self inside and out.

It’s time to change the way the world defines beauty.

If you are interested in learning how to truly embrace your own beauty, and start feeling confident in your own body then you’re going to want to join The Beauty Marketplace’s Founder, Mary Palmieri, at: http://theartofbeautyseries.com/mary

Mary has joined Kate Cady in spreading the message about what beauty really means, and how we as women can start building our confidence and loving who we are, unapologetically.

When you are disconnected with yourself you lose sight of your own desires and dreams in life, you stop thriving and start surviving. It’s time to get your confidence back, and start reconnecting with your own beauty and desires.

To see Mary’s interview, Click HERE to sign up

 

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INTRODUCING THE BEAUTY MARKETPLACE

We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

UPDATE: NAME CHANGE AND BUSINESS PIVOT

Changing of seasons represent progress and evolution, and our company has gone though many changes and evolutions of our own in order to respond the needs of our business to business network.

We have many updates to bring you up to speed on:

We changed our name!
From Honest Beauty to The Beauty Marketplace Inc.

Why the change?
Noticing the shift to digitization and online shopping, the decision was made to pivot our business model from content to e-commerce. The Beauty Marketplace Inc. was formed with the intention of becoming the Amazon for independent health and beauty brands. We are in the process of speaking to brands and developing our platform to meet industry needs.

Please Be Patient With Us As We Restructure Our Business
As of June 1, our proof of concept pilot program is now live, and we are in the process of recruiting brands to be vendor partners in our marketplace and provide feedback as we test our business model. Please email info@thebeautymarketplace.net for more information.

Spread The Word
In the meantime, shop our new website www.blog.thebeautymarketplace.net and share the link with family and friends. Since this is our MVP(Minimum Viable Product) pilot site, we want people to shop to not only support our independent brands featured on the site, but also provide feedback from a user experience perspective. Please feel free to e-mail me directly to share your ideas/suggestions: mary@blog.thebeautymarketplace.net !

The Beauty Marketplace Inc. – where beauty meets technology – was founded to fill the distribution gap for independent health and beauty brands by developing an online retail platform and marketplace.

Our mission is to innovate the Health and Beauty Industry by fostering the growth and development of emerging brands and entrepreneurs. Feel free to contact us any anytime with your business needs!

Save Our New E-mails
Please add our new emails to your contact list to continue to be informed of the latest happenings and opportunities.

Here’s to a a successful Fall season!

Warm Regards,

Mary

Soukenberi

BRAND SPOTLIGHT: Soukenberi

The Beauty Marketplace had an enlightening call with Suk Chan Candle and Scent Developer, Founder of Soukenberi – a personal fragrance line for you and your space. From clean, refreshing, and invigorating Eucalyptus Tea, to light and lifting Lemon Sandalwood; Soukenberi fragrances captivate your senses.

Suk Chan has an interesting career path which began in R&D for International Fashion where she spent many years at Donna Karan sourcing production overseas. Looking to do something else, and always having a nose for scent and mixing different things, Suk decided to look into candle making. She played with scents first for a year to a year and half, and that was when she encountered the nirvana moment of finding her passion.

The Harmon Hotel in Las Vegas commissioned her to create a scent for the hotel which the company was to use in different variations, however, the hotel encountered infrastructure issues and required demolition.  Out of this twist in fate, Suk found joy because she knew this was something she could do for the rest of her life moving forward.

Soukenberi

Suk developed her own line, self-titled according to her nickname, Soukenberi, and her company’s mission is to bring joy via their products. The Soukenberi line is presently distributed in luxury spas and retailers in Brooklyn, Chicago, Seattle, Oklahoma, and Cape Cod. Read more about each product on the Soukenberi website HERE

Have An Honestly Beautiful Day!

ICMAD Logo

BRAND OPPORTUNITY: ICMAD to Honor The Most Innovative in Beauty

The The Beauty Marketplace mission is to contribute to the growth and development of emerging brands and entrepreneurs in the Health and Beauty market. When our company is presented with opportunities we identify as ways to advance your brand and business moving forward, we want to be certain we communicate these opportunities to you!

Are you familiar with ICMAD?

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ICMAD is a cosmetics and personal care trade association for entrepreneurs offering:

  • Resources and Education on technical and regulatory information
  • Advocacy on Capitol Hill
  • Networking and Marketing opportunities inclusive of The 2015 CITY Awards

An excellent opportunity for your company to gain industry credibility and exposure is The ICMAD CITY (Cosmetic Innovator of the Year) Awards honoring the most innovative companies in Product, Packaging2014 CITY glass trophy small Design, and Advertising categories.

5 Industry Influentials will pick the nominees by June 10 when a final press release will go out. The winners will be announced live at the CITY Awards on July 13 at a dinner during Cosmoprof North America at the Mandalay Bay Convention Center in Las Vegas, NV.

The ICMAD CITY Awards are an excellent way to gain industry credibility and exposure for your company and/or brand!

Enroll before May 22. Entries must be mailed to ICMAD with 8 full-sized products or 7 advertising boards with payment. Be certain to mention The Beauty Marketplace referred you by writing “Referred by The Beauty Marketplace” on the application prior to submitting. Click here for the application to determine eligibility and instructions on how to apply, or feel free to e-mail us at info@thebeautymarketplace.net with questions.

Have An Honestly Beautiful Day!