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Specific-Beauty-Gentle-Regimen

AUGUST BREAKOUT BRAND

Specific-Beauty-Gentle-Regimen

The The Beauty Marketplace Breakout Brand of the Month for the month of August is an emerging mass market skincare line that applies to a cross-cultural demographic and addresses the issue of hyperpigmentation. The Breakout Brand that delivers even skin tone, at an affordable rate is called Specific Beauty.

The Dermatologist Founder of the brand, Dr. Heather Woolery-Lloyd, completed her training in dermatology at the University of Miami where she also served as chief resident. She is an internationally recognized expert and lecturer in Dr. Heatherhyperpigmentation and skin care serving as an investigator for many large company clinical trials. Over the past ten years, Dr. Woolery-Lloyd has focused her research on developing effective treatments for the cosmetic concerns of all women related to hyperpigmentation issues. Her years of research eventually led to the creation of the Specific Beauty restorative treatment skincare line.

The Specific Beauty skincare line is a clinically proven skin care treatment line. The Beauty Marketplace’s favorite products include:

Dermatologist Strength Dark Spot Corrector Pads which deliver an on-the-spot remedy to even skin tone and remove dark spots.

Specific Beauty Dark Spot Corrector Pads

 

 

 

 

 

 

Specific Beauty Exfoliating Cleansing Cloths that are dual-sided to gently exfoliate the skin, while providing a deep clean to remove impurities, all without the need to rinse with water. On one side the cloths contain textured beads for exfoliation. On the other side, the cloths are smooth for easy and gentle makeup removal, including stubborn eye makeup. A great addition to any travel bag this summer! Specific Beauty Cleansing Cloths

 

The Specific Beauty skincare regimen will result in a more even skin tone, improved skin texture and leave the skin hydrated, brighter and more radiant for all skin types and ethnicities. The result of years of experience and cutting edge scientific research, this is a brand you are going to start seeing a lot more of so be ahead of the curve and head to the Specific Beauty website to begin purchasing some products for yourself, or that Specific Beauty in your life. Also, be certain to check out Dr. Heather’s blog which offers plenty of informative educational content and video information on caring for your skin.

Have An Honestly Beautiful Day!

Electric Hair Masque

JULY BREAKOUT HAIR CARE BRAND

For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.

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Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.

 

 

 

 

 

 

2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.

 

  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).

 

  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.

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Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.

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With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website

 

Have An Honestly Beautiful Day!

 

Wink

JUNE BREAKOUT BRAND

A huge trend in the beauty industry at the moment is long, extravagant eyelashes. Women are willing to invest in eye lash extensions, splurge at the Sephora counter devoted to false and creative drag-queen style adhesives, and medical aesthetic companies, such as Latisse and RapidLash, offer chemical growth substances to facilitate longer lash growth.

As we were following the long lash trend, The Beauty Marketplace discovered a budding start up out of MIT we were so impressed by, we decisded to name them June’s Breakout Brand. The The Beauty Marketplace Breakout Brand of the Month is Wink Natural Cosmetics.

Wink

Founded in June 2013, Wink Natural Cosmetics is solving beauty problems, such as short eye lashes, with real science and natural ingredients. Megan Cox, Founder of Wink, developed their first product,  an eyelash and eyebrow enhancer, because she was investing thousands of dollars on eyelash extensions which were only damaging her lashes. Wink Eyelash EnhancerAfter looking into other lash growth serums and options, she was turned off by the scary chemical side effects thus prompting  her to create her own serum that was both safe for use, as well as effective. Wink Natural Cosmetics’ eyelash enhancer offers a natural and hypoallergenic solution to reactivate dormant hair follicles found on your lashes and brows, delivering a more lush and fuller look.

After developing an all-natural formula, the product began testing and produced great results. According to  Wink’s website, “4 out of 5 of the testing participants had lashes that were 10-20% longer, 100% of them really experienced fuller lashes. All in all, a hypoallergenic formula was developed that: a). was made with the finest all natural ingredients, b). could make your eyelashes longer, c). could grow more lashes and d). could regrow your eyebrows.” What’s better than that?!

According to Ms. Cox, a second product is on the way and slated for a 2015 release. The product, a 2-in-1 brightening and anti-aging eye cream with gold peptides, is currently in testing. Keep checking The Beauty Marketplace and be sure to sign up for our newsletter for more information on the release.

Have an Honestly Beautiful Day!

 

Resvology

JULY Breakout Brand

 

At this year’s HBA Global Expo and Conference, Resvology was the brand to know in the SPLASH! Pavilion, the industry’s showcase for new and emerging brands that has helped incubate and launch some of the industry’s most coveted new products. Resvology won the 2013 HBA New Product Showcase Award and SPLASH! People’s Choice Award!
Personally, I have used their products and know first hand how effective this line is which is why I am going for the trifecta of honors and naming Resvology the JULY BREAKOUT BRAND of the MONTH.

Resvology’s story began with a medical grant from the National Institutes of Health in Washington, DC where their distinguished scientists, specialists in studying gene-activation, studied the problems of aging skin with NIH’s leading biology and gene researchers.  After 10 years of study, they created the proprietary 4-AR™ Molecule – a clinically-designed solution proven to increase youthful gene activity by 330% and to help tackle specific aspects of aging skin:

  • fine lines
  • wrinkles
  • loss of firmness
  • loss of elasticity
  • dull, uneven skin tone

4-AR Molecule is the only stabilized ester of the widely recognized “youth molecule” resveratrol – and only Resvology has it. The benefits of resveratrol are well known, but until Resvology’s scientists studied this ester, resveratrol could not be stabilized for use in skincare, and would lose its effectiveness when applied topically. But with 4-AR’s unique stability, users will get consistent anti-aging benefits with each application, allowing the molecule to do what it does best – fight the signs of aging.

The complete Resvology skincare collection includes targeted solutions that address the key signs of aging and is suitable for all skin types.

 

My favorite product was Resvology Age Corrective Eye Cream – an anti-aging and hydrating eye cream that helps combat fine lines and wrinkles as well as minimize dark circles and puffiness. I saw consistent and almost instant results!

 

For more information and the entire Resvology product portfolio, please visit their website at: www.resvology.com