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Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,

Mary

Merlot First Crush

Merlot Skin Care Making Moves

The Beauty Marketplace’s good friend Nicole Beckley of Merlot Skin care tells us Merlot is continuing to launch their First Crush line in the U.S. The line is gaining distribution in Walgreens stores in New Mexico, Arizona, and Texas and hoping to expand beyond the southwest in the next few months. First Crush has become a top seller in Japan, and was chosen as the #1 Specialty Cleanser by @Cosme, a Japanese specialty store and is looking to bring this momentum to the US market.

Stay clued into The Beauty Marketplace to keep you posted on what happens with Merlot and more of Beauty’s emerging brands!

Have an Honestly Beautiful Day!

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Electric Hair Masque

JULY BREAKOUT HAIR CARE BRAND

For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.

Hy_Shampoo_Single

Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.

 

 

 

 

 

 

2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.

 

  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).

 

  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.

Taylor-Swift-Faux-Bob

Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.

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With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website

 

Have An Honestly Beautiful Day!

 

Wink

JUNE BREAKOUT BRAND

A huge trend in the beauty industry at the moment is long, extravagant eyelashes. Women are willing to invest in eye lash extensions, splurge at the Sephora counter devoted to false and creative drag-queen style adhesives, and medical aesthetic companies, such as Latisse and RapidLash, offer chemical growth substances to facilitate longer lash growth.

As we were following the long lash trend, The Beauty Marketplace discovered a budding start up out of MIT we were so impressed by, we decisded to name them June’s Breakout Brand. The The Beauty Marketplace Breakout Brand of the Month is Wink Natural Cosmetics.

Wink

Founded in June 2013, Wink Natural Cosmetics is solving beauty problems, such as short eye lashes, with real science and natural ingredients. Megan Cox, Founder of Wink, developed their first product,  an eyelash and eyebrow enhancer, because she was investing thousands of dollars on eyelash extensions which were only damaging her lashes. Wink Eyelash EnhancerAfter looking into other lash growth serums and options, she was turned off by the scary chemical side effects thus prompting  her to create her own serum that was both safe for use, as well as effective. Wink Natural Cosmetics’ eyelash enhancer offers a natural and hypoallergenic solution to reactivate dormant hair follicles found on your lashes and brows, delivering a more lush and fuller look.

After developing an all-natural formula, the product began testing and produced great results. According to  Wink’s website, “4 out of 5 of the testing participants had lashes that were 10-20% longer, 100% of them really experienced fuller lashes. All in all, a hypoallergenic formula was developed that: a). was made with the finest all natural ingredients, b). could make your eyelashes longer, c). could grow more lashes and d). could regrow your eyebrows.” What’s better than that?!

According to Ms. Cox, a second product is on the way and slated for a 2015 release. The product, a 2-in-1 brightening and anti-aging eye cream with gold peptides, is currently in testing. Keep checking The Beauty Marketplace and be sure to sign up for our newsletter for more information on the release.

Have an Honestly Beautiful Day!

 

COSMETIC INGREDIENTS DEFINED

The Beauty Marketplace just received our copy of “Milady: Skincare and Cosmetic Ingredients Dictionary” from industry veteran and author Joseph Dinardo. Joseph, a 37 year Cosmetic Industry veteran, penned the book along with his colleague, Varinia Michalun. Dinardo told The Beauty Marketplace, “(Milady) was a perfect way of sharing some of the pearls I have learned over the years with others on my way out and their way into the field of skincare”. The guide offers simple straight forward talk that combines common sense with science in a simple to read format.

Milady

The “Milady: Skincare and Cosmetic Ingredients Dictionary” is more than just a dictionary of cosmetic ingredients, but also a guide to understanding skin types and physiology, as well as how cosmetic products interact with the skin. The book is in three parts: Part 1 including a basic explanation of skin anatomy, Part 2 containing an alphabetical listing of more than 2,600 cosmetic ingredients with definitions, and Part 3 offering the Botanical Latin terms for commonly used ingredients.

What The Beauty Marketplace loves about this book is the guide is useful to industry professionals as well as consumers. Beauty industry executives whose goal is to develop innovative skincare lines and improve the efficacy of existing products will find the dictionary of terms useful as a reference and tool for new formulations. If you are a beauty product consumer who would like to be more knowledgeable on how different ingredients interact with the skin, you will also find the dictionary educational.

Milady, the book’s publisher, is the Premier Source for Education Resources in Cosmetology, Esthetics, Barbering, Nail Technology, Makeup, Massage Therapy, Salon & Spa Management and Business Training. Serving the Beauty and Wellness Industry since 1927. For more information click HERE

Have an Honestly Beautiful Day!

Birchbox Box

THE BEAUTY BOX CRAZE

A beauty box craze is sweeping the industry! A multitude of distribution companies are pooling together samples from the latest products and brands to deliver a subscription based continuity box distribution model for consumers to determine which products they would like to buy. Most of us are familiar with the originators of the product sampling model known as Birchbox.

Birchbox BoxMany niche Birchbox clones are popping up in our industry, replicating the continuity model and catering to a more focused demographic set. Some of the BirchBox competitors include: Cocotique for the Ethnic Market, Just Bloom Box for the over 40 crowd, Glossy Box for the high end consumer, Beauty Army offers a great service, etc…

Fast Company recently profiled Birchbox in an interesting article that offers some valuable insight for entrepreneurs. Take a look…

“HOW BIRCHBOX USED A THREAT TO THEIR BUSINESS AS MOTIVATION

AFTER BIRCHBOX LAUNCHED ITS SUCCESSFUL SUBSCRIPTION SAMPLE SERVICE, A WAVE OF COPYCATS HIT THE SCENE. BUT THAT JUST MADE THEM BETTER.

Birchbox, the wildly successful beauty subscription service, didn’t start in a dorm room, but it wasn’t far off.

Katia Beauchamp was visiting Hayley Barna’s apartment and brainstorming possible businesses to start together after they completed their MBAs at Harvard Business School.

Beauchamp noted that there were always upscale, interesting beauty products in the apartment’s bathroom. Barna explained that her roommate, a beauty editor, brought home the samples and helped Barna, a self-described “tomboy,” find products she loved.

“We thought, okay, there’s a huge opportunity here to create a new kind of shopping experience for beauty that was about more than replenishment and really inspired consumers in a way that would make them buy beauty products they hadn’t bought before as a first-time purchase,” Beauchamp says.

As beauty product consumers themselves, they knew that women typically wanted to try products before they spent much money on buying them. The idea clicked: Their business would be the equivalent of Barna’s knowledgeable roommate culling through the onslaught of new beauty products on the market each year and recommending the right ones for each customer, based on her profile and preferences.

In September 2010, they launched Birchbox, which ships individualized boxes of samples and products to customers a subscription fee of $10 per month. (The fee is $20 per month for the men’s service because it includes more full-size and lifestyle products.) In addition, the website offers a comprehensive beauty product shop where consumers can buy more of the products they receive and in-depth editorial featuring beauty products and related content.

Growth came fast and they hit their five-year sales projections in seven months, turning their $1.4 million round of seed funding into a Series A investment of $10.5 million more. But with that success came the copycats. In roughly six months, they began to see other subscription services cropping up, first in the food sector.

OVERCOMING THE COPYCATS
While imitation might be sincerest form of flattery, it can be a problem in the business world. The newbies were well-funded spin-offs of the concept. Beauchamp and Barna wondered what it meant for their company. But they were working long hours on their fast-growing company had little time to fret too much.

“We always say, now, to each other and to our employees, it’s really important to pay attention, it’s always important to learn, but at the end of the day, the most important thing is to focus on what we are, who we are, and what we can deliver uniquely to both our consumers and to our brand partners,” Beauchamp says.

As they examined the copycats, they found most had “a watered-down, simplified box,” Barna says. Subscription box services were emerging with products for men, pets, craft enthusiasts, people with special dietary needs, and those who like to get new shipments of socks each month. It became a distraction Beauchamp says the first wave of copycats was confusing for both investors and customers.

But, soon, the duo realized that they had some distinct advantages. While the wannabes were using the subscription box model, few were putting in the time and attention necessary to customize selections according to individual preferences and tastes. In addition, they weren’t devoting resources to high editorial quality or offering an enjoyable online shopping experience.

LETTING IMITATORS BE MOTIVATORS
One thing the copycats did do was accelerate the company’s expansion internationally. While similar services were cropping up in Europe–an important beauty market–and the Birchbox team wanted its foothold there before others were too established. They moved their plan from “someday” to go-time and made their entry by acquiring Paris-based JolieBox in 2012.

Within a year of launching a relatively new business model, Beauchamp and Barna saw “hundreds of millions of dollars” being poured into copycat services. But instead of panicking, the founders let their imitators be their motivators.

They doubled-down on their customer service and quality content, while expanding more quickly than planned into new geographic markets and market sectors, such as products for men. The company landed a Series B funding round in April 2014, bringing total investment in the company to nearly $72 million. Birchbox is also unveiling its first television commercial in late May 2014 and is working on further expansion and adding new employees, especially on the editorial side.

Bottom Line: “It can be really healthy to have competition, but most importantly, keep your head down and focus on your brand and your service or your product and what makes it unique and special. Don’t take too much time obsessing over what somebody else is, versus what you really saw and started, because nobody can copy your vision,” Beauchamp says.”

Read the article HERE or take a look at the sample shop here www.Birchbox.com

Have An Honestly Beautiful Day!

super 7 serum

BREAKOUT BRAND

The The Beauty Marketplace Breakout Brand for May is a new player ultra luxe skincare market: A brand is called IMMUNOCOLOGIE.Imm logo

 

A leader in the BioCosmeceutical Market, giving brands like Le Mer and Le Prarie a run for their money, Immunocologie works with the biology of the skin and offers medicinal properties pertaining to anti-aging.

 

Immunocologie is the only skincare line based on the science of the skin’s immune system. “Your skin is the largest organ in your body, and your immune system is the essential driving force in sustaining vibrant, healthy skin. When you are totally healthy and live in a perfectly pure environment, your skin functions at an optimal metabolic rate, protecting and repairing itself as best as humanly possible. But, we don’t live in a bubble,” says Karen Ballou of Lucas Brand Equity, the equity group at the head of Immunocologie.

 

Every day, internal and external factors affect your skin’s metabolic rate and compromise it’s health. Common skin-hampering internal factors include getting sick, lack of sleep, stress, poor nutrition, allergies and aging. Top external factors are free radical and negative ion exposure brought on by UV rays, pollution, extreme weather changes and electronic device emissions.

 

Immunocologie has brought together the world’s leading chemists and research scientists in the field of Biocosmeceutical Technology and human immune health to create a regimen specifically designed to support the natural processes of your skin’s immune system. Immunocologie uses bio- available plant based actives to help skin cells generate the same “positive skin response” that your skin would experience if internal and external conditions were perfect. The regimen was developed in France and is based on an exclusive French Bio-ferm process, which employs active ingredients to stimulate your skin’s natural immune response, preventing and repairing damage on a cellular level, encouraging a healthy metabolic rate and regulating cell turnover. All active ingredients are backed by in vitro clinical studies.

 

The core ingredient found in all Immunocologie treatments is the brand’s signature Vital Oligo Complex, containing 15 essential elements crucial for the proper functioning of skin cells, and encapsulated in a delivery system that allows it to penetrate into the deeper layers of the skin. Plant-derived peptides and oligopeptides, super anti-oxidants, nourishing oils, hyaluronic acid, vitamins and minerals are all key components of Immunocologie skincare formulations.

 

Immunocologie emphasizes the importance of positive ion therapy. “Pollution and electronic devices, like cell phones, computers and TVs, proliferate negative ions which bring imbalance to your skin. Your skin needs positive ions to function properly. As an example, positive ions are in water—think about how good your skin looks and feels when you walk along the shoreline or after a rainy day when the air is humid,” says Ballou.

 

Recent studies indicate skincare emulsifiers, a common skincare additive used to stabilize creams and lotion by breaking down oils, may  also break down natural oils in your skin, negatively impacting skin barrier function.  All Immunocologie products are free of
emulsifiers and heal the skin from within.

 

Sustainability is paramount to Immunocologie. Since the brand sources natural ingredients from all over the world, Immunocologie operates according to the Nagoya Protocol – a global agreement whose objective is ensuring a fair and equitable sharing of benefits arising from the use of genetic resources.

 

The Super 7 Elixir Face is the brands breakout product. Made using Snail Mucin. Also known as Snail Slime, this ingredient  is commercially obtained from the common garden snail species Helix aspersa, which produces a secretion rich in proteins of high and low molecular super 7 serumweight hyaluronic acid and antioxidants. The secretion of the snail supposedly has a double function when applied to human skin: on one hand it is claimed to stimulate the formation of collagen, elastin and dermal components that repair the signs of photoaging and, second, is claimed to minimize the damage generated by free radicals that are responsible for premature skin aging. Immunocologie face serum is a daily, strongly effective serum that regenerates skin cells to bring balance to the skin.

 

Immunocologie already has a cult following of socialites and celebrities. The brand can be found at Clyde’s on Manhattan’s Upper East Side and at Whites in East Hampton. Be sure to visit their website at www.immunocologie.com

 

BEAUTY TRENDS STRAIGHT FROM THE INDUSTRY

CEW – Cosmetic Executive Woman – is a beauty industry networking organization which develops the leadership potential of members through access, connections, networking and the sharing of knowledge. Every year, the organization hosts an event called the Insiders’ Choice Beauty Awards Demo. At this event, members of the industry sample the latest products and brands being introduced to the market in the current year. In a recent newsletter, CEW put together a list that captured some of the trends. Take a look…

TREND #1 BEAUTY GETS MASKED
Masks saw a 66% sales jump in prestige outlets in 2013 and helped crave consumers’ need for immediate effects, as did peels.

TREND #2 FACIAL CLEANSING BUZZ WORDS: GENTLE, OIL-BASED
Exfoliation is taking a back seat to treating skin gently, and what could be more gentle than a cleansing oil? Oils, gentle gels and hydrating cleansers were stars in 2013.

TREND #3 VOLUME DRIVES MASS MASCARA
The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are as desirable as long ones.

TREND #4 ART INSPIRED EYES: TINTS, WASHES, PIGMENTS
Beauty companies took an artistic cue in delivering eye formulas in 2013.

TREND #5 CC Creams upped the ante in the alphabet soup of skin care.
Ready To Wear Beauty CC Foundation Color Correcting Stick: Uses an anti-aging, lightweight formula to conceal imperfections, and reduce the look of fine lines.

TREND #6 ANTI-AGING HAIR CARE
Fighting the signs of aging moved from skin into hair care with creams, serums and even a color formulated with anti-aging formulas.

TREND #7 LIPCOLOR: RICH, BUILDABLE
We are looking at bold colors and shades that stand the test of time.

See more at: www.cew.org

INGREDIENT TO WATCH

An ingredient key word trending in the industry is Korean Ginseng. According to an article on Cosmetic Business, Korean Ginseng (Panax ginseng C.A. Meyer) is the most commonly used type of ginsengs and utilized  as a natural preventive and restorative remedy.

Korean Ginseng is not only a species different from those of American ginseng or Chinese Sanchi ginseng but grown in an optimal geographical environment and climatic conditions suitable for the growth of ginseng with superior quality. Used for centuries in China, Korean Ginseng was believed to be an anti-aging herb. In addition, Korean Ginseng contains adaptogens that have been known to return the level of our body system back to normal. By equalizing the system levels in the body, Korean Ginseng has been used to lower cholesterol, balance metabolism, increase energy levels, and stimulate the immune system. It has also been used to alleviate fatigue and reduce nervousness and stress on the body. Korean Ginseng also increases oxygenation to the cells and tissues, promoting detoxification as well as stimulating the regeneration of damaged cells. For this reason, Korean Ginseng is the most popular choice these days.

Korean Ginseng Extract can be used as an effective cosmetic ingredient for a wide range of cosmetic applications such as UV protection, anti-wrinkle, anti-aging, moisturizing, and skin repair. For clinical studies and more information visit www.cosmeticbusiness.com