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Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,

Mary

super 7 serum

BREAKOUT BRAND

The The Beauty Marketplace Breakout Brand for May is a new player ultra luxe skincare market: A brand is called IMMUNOCOLOGIE.Imm logo

 

A leader in the BioCosmeceutical Market, giving brands like Le Mer and Le Prarie a run for their money, Immunocologie works with the biology of the skin and offers medicinal properties pertaining to anti-aging.

 

Immunocologie is the only skincare line based on the science of the skin’s immune system. “Your skin is the largest organ in your body, and your immune system is the essential driving force in sustaining vibrant, healthy skin. When you are totally healthy and live in a perfectly pure environment, your skin functions at an optimal metabolic rate, protecting and repairing itself as best as humanly possible. But, we don’t live in a bubble,” says Karen Ballou of Lucas Brand Equity, the equity group at the head of Immunocologie.

 

Every day, internal and external factors affect your skin’s metabolic rate and compromise it’s health. Common skin-hampering internal factors include getting sick, lack of sleep, stress, poor nutrition, allergies and aging. Top external factors are free radical and negative ion exposure brought on by UV rays, pollution, extreme weather changes and electronic device emissions.

 

Immunocologie has brought together the world’s leading chemists and research scientists in the field of Biocosmeceutical Technology and human immune health to create a regimen specifically designed to support the natural processes of your skin’s immune system. Immunocologie uses bio- available plant based actives to help skin cells generate the same “positive skin response” that your skin would experience if internal and external conditions were perfect. The regimen was developed in France and is based on an exclusive French Bio-ferm process, which employs active ingredients to stimulate your skin’s natural immune response, preventing and repairing damage on a cellular level, encouraging a healthy metabolic rate and regulating cell turnover. All active ingredients are backed by in vitro clinical studies.

 

The core ingredient found in all Immunocologie treatments is the brand’s signature Vital Oligo Complex, containing 15 essential elements crucial for the proper functioning of skin cells, and encapsulated in a delivery system that allows it to penetrate into the deeper layers of the skin. Plant-derived peptides and oligopeptides, super anti-oxidants, nourishing oils, hyaluronic acid, vitamins and minerals are all key components of Immunocologie skincare formulations.

 

Immunocologie emphasizes the importance of positive ion therapy. “Pollution and electronic devices, like cell phones, computers and TVs, proliferate negative ions which bring imbalance to your skin. Your skin needs positive ions to function properly. As an example, positive ions are in water—think about how good your skin looks and feels when you walk along the shoreline or after a rainy day when the air is humid,” says Ballou.

 

Recent studies indicate skincare emulsifiers, a common skincare additive used to stabilize creams and lotion by breaking down oils, may  also break down natural oils in your skin, negatively impacting skin barrier function.  All Immunocologie products are free of
emulsifiers and heal the skin from within.

 

Sustainability is paramount to Immunocologie. Since the brand sources natural ingredients from all over the world, Immunocologie operates according to the Nagoya Protocol – a global agreement whose objective is ensuring a fair and equitable sharing of benefits arising from the use of genetic resources.

 

The Super 7 Elixir Face is the brands breakout product. Made using Snail Mucin. Also known as Snail Slime, this ingredient  is commercially obtained from the common garden snail species Helix aspersa, which produces a secretion rich in proteins of high and low molecular super 7 serumweight hyaluronic acid and antioxidants. The secretion of the snail supposedly has a double function when applied to human skin: on one hand it is claimed to stimulate the formation of collagen, elastin and dermal components that repair the signs of photoaging and, second, is claimed to minimize the damage generated by free radicals that are responsible for premature skin aging. Immunocologie face serum is a daily, strongly effective serum that regenerates skin cells to bring balance to the skin.

 

Immunocologie already has a cult following of socialites and celebrities. The brand can be found at Clyde’s on Manhattan’s Upper East Side and at Whites in East Hampton. Be sure to visit their website at www.immunocologie.com

 

New Beauty Publication from Walgreens

According to the CEW – Cosmetic Executive Women – news headlines…. Lebhar-Friedman Publishing, in collaboration with Walgreens, has launched a new health and beauty consumer publication, Discover Beauty Within. The first of its kind for the drug store retailer—and also for the trade publisher—Beauty Within will be issued quarterly, and features Sofia Vergara on its debut cover. The magazine is now available for purchase ($1.99) at all 8,000 Walgreens, excluding Puerto Rico and Duane Reade locations.

The premiere issue of Beauty Within features problem/solution-focused stories designed to help the busy shopper better navigate the beauty aisle. Coupons inside the magazine make buying the book’s product recommendations even more attractive. The first issue includes stories on color trends from the spring runways, the best anti-aging solutions, the newest products on shelves and health and wellness advice from Gabrielle Reece, the magazine’s Health & Wellness Expert.

“Discover Beauty Within further engages our customers by providing credible on trend beauty and wellness tips, which can lead to a more valuable shopping experience,” said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens.

To raise awareness for Discover Beauty Within, the publication will launch a weeklong initiative, Suite on the Street, a mobile beauty studio offering beauty demos for visiting consumers.

“We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such,” said Steve Dixon, Publisher of Discover Beauty Within, Lebhar-Friedman’s first consumer endeavor. “On board, guests will receive manicures, mini-makeovers and more reinforcing our belief that women should feel like a million bucks without having to break their budgets.” Suite on the Street kicks off April 3 from 2 p.m. to 8 p.m. at the Walgreens store in Union Square, located at 145 4th Avenue. Over the next eight days, Suite on the Street will visit a number of Walgreens and Duane Reade stores, including locations at the Empire State Building, Times Square, in New Jersey and downtown Brooklyn. Stops in Los Angeles, Miami and Chicago are planned for later in the year to tie in with future Beauty Within publications. The next issue, focusing on summer, will be on shelves in May. – See more at: http://www.cew.org/eweb/dynamicpage.aspx?webcode=cbifullstory&r01Key=91977e51-eade-4a0f-93c2-989e48be13ea#sthash.nucD8dSG.dpuf

Greenion product

CUT DOWN ON BLOW DRY TIME

The Beauty Marketplace has recently welcomed a new Editor-at Large to our staff – Alison Iacomini. Alison’s background is in the Healthcare and Medical Spa Industries.  A self-confessed beauty addict, she is currently based in West Palm Beach, Florida and really has a firm grasp  on the latest talents, trends, technologies, and products in the Health and Beauty market.

Take a look at her first product on the lateest innovation in hair care – the Croc Greenion hair dryer…

Greenion product

After 5 amazing years with my original Croc blow dryer, which is no longer on the market, the electrical tape holding it together finally peeled off, leaving me blow-dryer-less and my hair frizzy!  Desperate to find another salon-grade blow dryer that could make my hair silky and bouncy, I began doing some brand & product research. This is when I came across Croc’s The Greenion – the newest eco-friendly blow dryer.

 

Since I was unable to find many reviews for this new product, I was skeptical to make the purchase.  After examining the specifications on the Croc website( http://www.crocprofessional.com/index.html ), I was impressed that the blow dryer, had the ability to release negative ions through its’ vents, reducing static and CO2, allowing the hair to smooth & soften. I decided to move forward with the purchase.  Everything the manufacturer promised holds true, and then some!

 

The Greenion is made from hemp powder, a natural resource, using far less plastic, making it environmentally friendly. The cost is very affordable and cogreenion_dryermes with a 1 -year warrantee. The device is lightweight and the airflow gets very hot, with a clean, crisp delivery. As I am using the product, I can feel my hair getting soft and silky from cuticle to end.

 

The Greenion works amazing on my color-treated hair, nearly eliminating the otherwise dry & damaged appearance.  Since the Greenion dries, straightens and de-frizzes, my flatiron has been tucked away for months.

 

This product is a must have for a good hair day, every day  reducing the amount of time taken to do my hair, leaving me extra time for a longer work out, a pit stop at Starbucks, and more time to play!

 

I am super excited to be a part of the The Beauty Marketplace Editorial Staff!

 

Have an Honestly Beautiful Day,

 

Alison

The Beauty Marketplace's Latest Addition