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A WORD WITH THE FOUNDER: TOUGH GIRL BEAUTY BASICS

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Tough Girl Beauty Basics is an emerging indie beauty brand engineered with long-wearing technology made to empower women on the go. If you’re a busy mom, college student, or simply someone that’s always moving–this brand is for you.

“In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyle of today’s woman.  Spending most of my time working in the city and going to the gym after work, I would get frustrated to see my face smeared with runny eyeliner and flaking mascara while working out.  My gym friends and I, who were all having the same problem, agreed that it was time to create a brand of makeup that would last through our stressful days and tough workouts. That’s when I decided to recruit a product development and packaging team to develop Tough Girl Beauty Basics!” -Jo-Anne Greco

I had the opportunity to interview Jo-Anne Greco, founder of TOUGH GIRL Beauty Basics, about her up and coming beauty brand made for the toughest girls. Jo has over 25 years of experience working in the beauty industry. After spending several years on the customer side of the desk working with packaging and purchasing, she switched gears and began working with manufacturers and suppliers of color cosmetics and primary packaging, servicing top tier customers.

Here’s more on our in-depth talk about the brand:

Tell me about TOUGH GIRL.

Jo: “We started working on the brand approximately three to four years ago, launching in June of 2018.  In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyles of today’s woman.  It was frustrating to be at the gym watching my eyeliner and mascara smearing under my eyes. Socializing after a workout was almost impossible unless you had an extra make-up kit with you to reapply what just slipped off!  That’s what pushed me to recruit my amazing team of product and package developers to create Tough Girl Beauty Basics. The product line is portable, convenient, easy to use, and helps to keep you feeling and looking fresh throughout your tough days.”

The line consists of a long-wearing eyeliner that doesn’t budge, a volumizing mascara for dramatic effect, an energizing setting spray infused with watermelon, cucumber, and mint, and a multi-use lip and cheek tint. For the fitness enthusiast who loves a good workout, there is also a plush Tough Girl towel perfect for the gym or removing makeup. The products can be purchased a-la-carte or in predesigned kits which are cost-effective.

You can read more about TOUGH GIRL and find the products mentioned above here, along with the rest of the brand’s products.

What inspired you to create your company?

Jo: “I was inspired to create the Tough Girl brand based on my frustration, and my community of gym friends frustrations, with make-up that wasn’t performing well.  We all agreed that we were having to reapply, remove, or fix our make-up too often, post workout.  It became a personal goal of mine to create a brand to address this issue.  With Tough Girl products, we’ve given time and confidence back to the active woman!”

group of women

Additionally, Jo stated that this inspiration also comes from working alongside incredibly independent and strong women who push themselves to overcome their weaknesses and adversities no matter what, which is what drives the passion to create at TOUGH GIRL.

How do you distinguish yourself from other beauty brands? What makes you unique?

Jo: “I believe that TOUGH GIRL products are unique in that they are long wearing and allow women to stay fresh and beautiful throughout their busy day,  enabling them to stay focused on their daily tasks without the worry of not putting their best face forward.”

How do you define beauty?

Jo: “To me, beauty comes from within.  A woman who is strong, confident, pleasant to be around, and comfortable in her own skin is a truly beautiful woman.  It doesn’t matter if you have the prettiest hair, eyes, or body, it’s about how you feel about yourself, what you project, and how you treat others.  With our products, we want to enable women to feel and look their best throughout their busiest days. As many of us know, when we look and feel great, we are more confident and productive in everything we do.”

Which of your products is your bestseller?


Jo: “Our Tough Wearing Eyeliner in “High Impact Black” is our best seller. With its precision tip,  our eyeliner allows you to go super thin or as thick as you like for a more dramatic look. Many fitness models have posted about how they love the way it doesn’t budge, even during their toughest workouts.”

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The Tough Wearing Eyeliner can be purchased here.

Are your products suitable for acne prone skin/ people with skin allergies?

Jo: “The products are not considered to have treatment ingredients.”

Do you have plans to extend your products to skincare?

Jo: “Yes, as the brand becomes more successful, we would love to develop treatment products for active women.  At the moment, the closest item we have to a treatment product would be our Energizing and Setting Spray. This product is infused with watermelon, mint, and cucumber, which provides a quick refreshing boost at the beach or gym; or use it as it was originally intended, to set your make-up and go about your busy day.”

Can your products be purchased internationally?

Jo: “Not at this time; right now we just have US distribution.”

Lastly, what advice would you give to a young, aspiring entrepreneur?

Jo: “My advice would be to start working on your dream as early in your career as possible.  It is important to network and find someone that can mentor you and give you valuable advice based on their past experiences, saving you time and empowering you with priceless guidance. Many of us, like myself, spend most of our careers working for and making money for everyone else. I truly believe if we work as hard and diligently for ourselves, we can all be successful and realize our dreams. Surround yourself with people that want to see you succeed and help you to realize your dream.”

Be on the lookout for new products from Tough Girl on The Beauty Marketplace’s website. The company is working on extending the shade range for the Lip and Cheek Tint and the Tough Wearing Eyeliner. A new concealer and foundation stick is also on the way, along with the possibility of a new treatment product.

 

Have any more questions or comments? Feel free to send them to info@thebeautymarketplace.com.

 

mary-palmieri

What is beauty? Art of Beauty Live Interview with Mary Palmieri

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In a world that obsesses over beauty and image, it’s so important to have a healthy relationship with your own body and to really connect with your authentic self. It’s easy to get lost in the game of comparison and be very disconnected with who you are.

What is beauty?

Beauty is not one size fits all.

Beauty is not a mold you have to fit into.

Beauty is not how skinny you are or the brand you are wearing.

Beauty it not your size, shape, or color.

Beauty is knowing who you are and loving her.

Beauty is accepting all of you.

Beauty is feeling good in your own skin.

Beauty is being confident to be your authentic self inside and out.

It’s time to change the way the world defines beauty.

If you are interested in learning how to truly embrace your own beauty, and start feeling confident in your own body then you’re going to want to join The Beauty Marketplace’s Founder, Mary Palmieri, at: http://theartofbeautyseries.com/mary

Mary has joined Kate Cady in spreading the message about what beauty really means, and how we as women can start building our confidence and loving who we are, unapologetically.

When you are disconnected with yourself you lose sight of your own desires and dreams in life, you stop thriving and start surviving. It’s time to get your confidence back, and start reconnecting with your own beauty and desires.

To see Mary’s interview, Click HERE to sign up

 

TBM Logo

INTRODUCING THE BEAUTY MARKETPLACE

We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

UPDATE: NAME CHANGE AND BUSINESS PIVOT

Changing of seasons represent progress and evolution, and our company has gone though many changes and evolutions of our own in order to respond the needs of our business to business network.

We have many updates to bring you up to speed on:

We changed our name!
From Honest Beauty to The Beauty Marketplace Inc.

Why the change?
Noticing the shift to digitization and online shopping, the decision was made to pivot our business model from content to e-commerce. The Beauty Marketplace Inc. was formed with the intention of becoming the Amazon for independent health and beauty brands. We are in the process of speaking to brands and developing our platform to meet industry needs.

Please Be Patient With Us As We Restructure Our Business
As of June 1, our proof of concept pilot program is now live, and we are in the process of recruiting brands to be vendor partners in our marketplace and provide feedback as we test our business model. Please email info@thebeautymarketplace.net for more information.

Spread The Word
In the meantime, shop our new website www.blog.thebeautymarketplace.net and share the link with family and friends. Since this is our MVP(Minimum Viable Product) pilot site, we want people to shop to not only support our independent brands featured on the site, but also provide feedback from a user experience perspective. Please feel free to e-mail me directly to share your ideas/suggestions: mary@blog.thebeautymarketplace.net !

The Beauty Marketplace Inc. – where beauty meets technology – was founded to fill the distribution gap for independent health and beauty brands by developing an online retail platform and marketplace.

Our mission is to innovate the Health and Beauty Industry by fostering the growth and development of emerging brands and entrepreneurs. Feel free to contact us any anytime with your business needs!

Save Our New E-mails
Please add our new emails to your contact list to continue to be informed of the latest happenings and opportunities.

Here’s to a a successful Fall season!

Warm Regards,

Mary

Soukenberi

BRAND SPOTLIGHT: Soukenberi

The Beauty Marketplace had an enlightening call with Suk Chan Candle and Scent Developer, Founder of Soukenberi – a personal fragrance line for you and your space. From clean, refreshing, and invigorating Eucalyptus Tea, to light and lifting Lemon Sandalwood; Soukenberi fragrances captivate your senses.

Suk Chan has an interesting career path which began in R&D for International Fashion where she spent many years at Donna Karan sourcing production overseas. Looking to do something else, and always having a nose for scent and mixing different things, Suk decided to look into candle making. She played with scents first for a year to a year and half, and that was when she encountered the nirvana moment of finding her passion.

The Harmon Hotel in Las Vegas commissioned her to create a scent for the hotel which the company was to use in different variations, however, the hotel encountered infrastructure issues and required demolition.  Out of this twist in fate, Suk found joy because she knew this was something she could do for the rest of her life moving forward.

Soukenberi

Suk developed her own line, self-titled according to her nickname, Soukenberi, and her company’s mission is to bring joy via their products. The Soukenberi line is presently distributed in luxury spas and retailers in Brooklyn, Chicago, Seattle, Oklahoma, and Cape Cod. Read more about each product on the Soukenberi website HERE

Have An Honestly Beautiful Day!

Be You Beauty Bianca Joie

TALENT Be You Beauty Founder

Great Call today with Bianca Joie, Founder of Be You Beauty! On the call, we chatted a bit about growing her business and evolving the Be You Beauty line from an at home remedy to a product line with commercial success. Bianca is an emerging talent in the Health and Beauty space who The Beauty Marketplace feels has just the right amount of passion, drive, and heart and soul to become a success. She reference Lisa Price, Founder of Carol’s Daughter as a role model. A professional hairstylist for six years, and make-up artist for three, Bianca is available to lend her expertise for events, weddings or photo shoots.

Be You Beauty Bianca JoieWhat The Beauty Marketplace loved about Be You Beauty and Bianca is their mission of changing the world through hair, make-up, and women empowerment. Bianca is presently making an all-natural hair oil and face mask in her kitchen which she distributes to her hair and make-up clients. Long term, however, Bianca would like to see Be You Beauty products distributed in salons and organic retailers, and The Beauty Marketplace hopes to track the company’s advancement and success.

For the Be You Beauty Artistry website, click here.

Have an Honestly Beautiful Day,

Mary

D&D Organics

JANUARY 2015 BREAKOUT BRAND

Here’s to an Honestly Beautiful 2015!

The Beauty Marketplace’s January Breakout Brand of the month is D&D Organics.

The Beauty Marketplace chose D&D Organics at January’s Breakout Brand of the Month because this is a wellness nutritional product that supports the increasing trend toward an active lifestyles and a mobile, fast paced, global society.

The BRAND:

D&D Organics

D&D Organics is ahead of the fitness curve and one of the only powdered food sources on the market. Comprised in powdered form of Gluten-Free 100% Organic Oat Powder, Egg Whites, Cocoa Powder, and Stevia Extract, this product is not a supplement, but the most cost effective organic meal on the planet. “From the gym to the board room or vice versa, the D&D organic products are able to provide your body with optimal nutrition to enable optimal performance and functionality,” said Brand Founder, Eugene Dinescu.

D&D Organics

 

The WHAT:

Eugene and his twin brother, Vince, founded the D&D Organics brand. The brothers are collectively known to the fitness community as the The Dinescu Twins.
DD Twins Workout

D&D (Dinescu & Dinescu) Organics is the first complete real food powder sourced from 100% USDA organic ingredients that can be mixed with water or your favorite beverage as a meal replacement, pre-workout, post-workout, or a tasty snack. This product is not a supplement, but an actual powdered food source that can be lived off of and used as a meal. Each bag is all food, made with a unique technology, and comes directly from a farm. Arguably, one of the best pre and post workout products on the market.

The WHEN:
The Dinescu Twins came to market with D&D Organics in 2014, but the ingestible product has actually been a work in progress for the past ten years. The Vincent Dinescu’s  main objective was to break foodstuff from macro to micro in a powder format so he would ensure he was obtaining optimal nutrition during his workouts, as well as busy days and nights enrolled in Columbia Business School.
The WHERE:
D&D Organics can be purchased online as well as in a variety of gyms, fitness centers, CKO kickboxing locations, and in a growing number of specialty organic food stores. View their website HERE

The WHY:
For the person looking for a healthy life style or the fitness enthusiast who wants to maintain optimal fitness and focus levels.

The brand and product is meant to coincide with a fast paced healthy lifestyle. The Dinescu twins are fitness enthusiasts who love training and being healthy. While working toward a business school degree with minimal time to eat, Vince developed this product with brother Eugene as his first case study, and both twins noticed exceptional results.

“Most people who utilize D&D organics will loose weight and get stronger. Nothing will beat D&D after a workout! It will take users to the next level in their goals,” -Eugene Dinescu DD Twins in Suits

 

 

 

 

Wink

THE BEAUTY MARKETPLACE Spotlight Day

One of The Beauty Marketplace’s favorite events to attend is Beauty Press’ Spotlight Day because we have the opportunity to meet so many new, innovative, and emerging brands. Spotlight Day is a super fun way for a company like ours to learn about what’s next and noteworthy with emerging brands and entrepreneurs launching their products in the beauty market! At the event we saw some of The Beauty Marketplace’s past Breakout Brands such as Wink cosmetics on display…

Wink

Other note worth brands which you are sure to be hearing more from include Intelligent Skin Sense, Crafting Beauty with their new Baiser ROSE line of products that smell divine, Aquage haircare, and many more… keep checking back on The Beauty Marketplace as we continue to report more. Baiser ROSE
BP Event

 

Have an Honestly Beautiful Day!

 

Merlot First Crush

Merlot Skin Care Making Moves

The Beauty Marketplace’s good friend Nicole Beckley of Merlot Skin care tells us Merlot is continuing to launch their First Crush line in the U.S. The line is gaining distribution in Walgreens stores in New Mexico, Arizona, and Texas and hoping to expand beyond the southwest in the next few months. First Crush has become a top seller in Japan, and was chosen as the #1 Specialty Cleanser by @Cosme, a Japanese specialty store and is looking to bring this momentum to the US market.

Stay clued into The Beauty Marketplace to keep you posted on what happens with Merlot and more of Beauty’s emerging brands!

Have an Honestly Beautiful Day!

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!