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BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Kenig + Alcone

NEW BEAUTY STORE FROM THE FOUNDER OF RICKY’S

From the founder of New York City’s most popular Halloween costume and make-up destination, Ricky’s, entrepreneur Ricky Kenig, and Alcone – the professional makeup distributor responsible for supplying cosmetics to nearly all Broadway shows, comes a new beauty boutique titled Kenig + Alcone.

Kenig + Alcone
PureWow did a really nice write up and video presentation on the store noting, “The industry insiders have teamed up to make selecting professional-grade products a breeze. On the store’s first floor, you’ll find hair products (including a penny-candy wall of bobby pins and clips), and up on the second, a makeup wonderland. Open the armoire of eyelashes, choose your favorite (obviously we’ll take the mink) and an artist will apply them for you on the spot. Or create your own custom palette of foundations, blushes and eye shadows from Alcone’s extensive range of colors.
Above all else, there’s nary a Ricky’s bachelorette sash in sight.”
Kenig + Alcone is located at 538 Ave. of the Americas (at 14th St.); 917-261-2640 or kenigalcone.com

Take a look at the PureWow video HERE