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A WORD WITH THE FOUNDER: TOUGH GIRL BEAUTY BASICS

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Tough Girl Beauty Basics is an emerging indie beauty brand engineered with long-wearing technology made to empower women on the go. If you’re a busy mom, college student, or simply someone that’s always moving–this brand is for you.

“In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyle of today’s woman.  Spending most of my time working in the city and going to the gym after work, I would get frustrated to see my face smeared with runny eyeliner and flaking mascara while working out.  My gym friends and I, who were all having the same problem, agreed that it was time to create a brand of makeup that would last through our stressful days and tough workouts. That’s when I decided to recruit a product development and packaging team to develop Tough Girl Beauty Basics!” -Jo-Anne Greco

I had the opportunity to interview Jo-Anne Greco, founder of TOUGH GIRL Beauty Basics, about her up and coming beauty brand made for the toughest girls. Jo has over 25 years of experience working in the beauty industry. After spending several years on the customer side of the desk working with packaging and purchasing, she switched gears and began working with manufacturers and suppliers of color cosmetics and primary packaging, servicing top tier customers.

Here’s more on our in-depth talk about the brand:

Tell me about TOUGH GIRL.

Jo: “We started working on the brand approximately three to four years ago, launching in June of 2018.  In the midst of the athleisure movement, I realized there wasn’t a brand completely dedicated to the active lifestyles of today’s woman.  It was frustrating to be at the gym watching my eyeliner and mascara smearing under my eyes. Socializing after a workout was almost impossible unless you had an extra make-up kit with you to reapply what just slipped off!  That’s what pushed me to recruit my amazing team of product and package developers to create Tough Girl Beauty Basics. The product line is portable, convenient, easy to use, and helps to keep you feeling and looking fresh throughout your tough days.”

The line consists of a long-wearing eyeliner that doesn’t budge, a volumizing mascara for dramatic effect, an energizing setting spray infused with watermelon, cucumber, and mint, and a multi-use lip and cheek tint. For the fitness enthusiast who loves a good workout, there is also a plush Tough Girl towel perfect for the gym or removing makeup. The products can be purchased a-la-carte or in predesigned kits which are cost-effective.

You can read more about TOUGH GIRL and find the products mentioned above here, along with the rest of the brand’s products.

What inspired you to create your company?

Jo: “I was inspired to create the Tough Girl brand based on my frustration, and my community of gym friends frustrations, with make-up that wasn’t performing well.  We all agreed that we were having to reapply, remove, or fix our make-up too often, post workout.  It became a personal goal of mine to create a brand to address this issue.  With Tough Girl products, we’ve given time and confidence back to the active woman!”

group of women

Additionally, Jo stated that this inspiration also comes from working alongside incredibly independent and strong women who push themselves to overcome their weaknesses and adversities no matter what, which is what drives the passion to create at TOUGH GIRL.

How do you distinguish yourself from other beauty brands? What makes you unique?

Jo: “I believe that TOUGH GIRL products are unique in that they are long wearing and allow women to stay fresh and beautiful throughout their busy day,  enabling them to stay focused on their daily tasks without the worry of not putting their best face forward.”

How do you define beauty?

Jo: “To me, beauty comes from within.  A woman who is strong, confident, pleasant to be around, and comfortable in her own skin is a truly beautiful woman.  It doesn’t matter if you have the prettiest hair, eyes, or body, it’s about how you feel about yourself, what you project, and how you treat others.  With our products, we want to enable women to feel and look their best throughout their busiest days. As many of us know, when we look and feel great, we are more confident and productive in everything we do.”

Which of your products is your bestseller?


Jo: “Our Tough Wearing Eyeliner in “High Impact Black” is our best seller. With its precision tip,  our eyeliner allows you to go super thin or as thick as you like for a more dramatic look. Many fitness models have posted about how they love the way it doesn’t budge, even during their toughest workouts.”

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The Tough Wearing Eyeliner can be purchased here.

Are your products suitable for acne prone skin/ people with skin allergies?

Jo: “The products are not considered to have treatment ingredients.”

Do you have plans to extend your products to skincare?

Jo: “Yes, as the brand becomes more successful, we would love to develop treatment products for active women.  At the moment, the closest item we have to a treatment product would be our Energizing and Setting Spray. This product is infused with watermelon, mint, and cucumber, which provides a quick refreshing boost at the beach or gym; or use it as it was originally intended, to set your make-up and go about your busy day.”

Can your products be purchased internationally?

Jo: “Not at this time; right now we just have US distribution.”

Lastly, what advice would you give to a young, aspiring entrepreneur?

Jo: “My advice would be to start working on your dream as early in your career as possible.  It is important to network and find someone that can mentor you and give you valuable advice based on their past experiences, saving you time and empowering you with priceless guidance. Many of us, like myself, spend most of our careers working for and making money for everyone else. I truly believe if we work as hard and diligently for ourselves, we can all be successful and realize our dreams. Surround yourself with people that want to see you succeed and help you to realize your dream.”

Be on the lookout for new products from Tough Girl on The Beauty Marketplace’s website. The company is working on extending the shade range for the Lip and Cheek Tint and the Tough Wearing Eyeliner. A new concealer and foundation stick is also on the way, along with the possibility of a new treatment product.

 

Have any more questions or comments? Feel free to send them to info@thebeautymarketplace.com.

 

stemulation

TALENT – Socially Impactful Skincare Specialist

Who: Beauty Becomes You Founder, licensed medical esthetician – Alison O’Neil

Alison O'Neil

What:  Beauty Becomes You  is an effort to provide a positive experience for older adults and their families by fulfilling common everyday grooming needs of seniors with limited means to aesthetic health programs.

Aesthetic healthcare services include: basic hair, skin, and nail care as well as massage therapy 

Why is Alison Great: She was selected out of over 6300 charity founders to be honored as a L’Oreal Paris Woman of Worth.

Where: Alison is Atlanta’s best-kept secrets only seeing about 12 patients a week, but you can learn more about her company by clicking HERE

When: Alison has been in the business for over thirty years – twenty-seven years in dermatology and 5 years in plastic surgery she shares her pearls of patient care with professionals nationwide

How: Beauty Becomes You was founded in 2005 by Alison O’Neil in memory and spirit of her kind hearted father who said to her, “Beauty becomes you,” just before he died.

Her Favorite Products:  “Stemulation skincare has a serum that stimulates the natural growth and reproduction of skin cells. My skin feels so soft and has a nice dewy glow after using”. stemulation

TBM Logo

INTRODUCING THE BEAUTY MARKETPLACE

We did it! We pivoted our business from content to commerce and the e-commerce shop is now live: www.thebeautymarketplace.com

TBM (The Beauty Marketplace Inc.) is an online store with the mission to support the Health and Beauty industry’s emerging brands and entrepreneurs.

TBM provides inside access to the beauty industry. The collections on our SHOP site are curated exclusively by industry insiders — people who work in the industry day in and day out.

Each month, TBM will feature new brands and products.

There are so many products out there! Our goal is to help you feel less overwhelmed by doing all the work to sample all the products, and deliver a curated product mix of the brands we trust, and the brands we think will be the Health and Beauty industry’s next rising stars.

Purchase these products before anyone else! FALL/WINTER 2016 BRANDS TO WATCH

Like many of the brands featured on our site, The Beauty Marketplace Inc. is a new company, but our Founder, Mary Palmieri, has been blogging about breakout brands for years, and we are finally bringing these brands to you to SHOP.

We are entrepreneurs supporting entrepreneurs, and we encourage you to come with us on our journey by following our blog site and social media channels!

SIGN UP FOR OUR NEWSLETTER by entering your e-mail in the sidebar.

Merlot First Crush

Merlot Skin Care Making Moves

The Beauty Marketplace’s good friend Nicole Beckley of Merlot Skin care tells us Merlot is continuing to launch their First Crush line in the U.S. The line is gaining distribution in Walgreens stores in New Mexico, Arizona, and Texas and hoping to expand beyond the southwest in the next few months. First Crush has become a top seller in Japan, and was chosen as the #1 Specialty Cleanser by @Cosme, a Japanese specialty store and is looking to bring this momentum to the US market.

Stay clued into The Beauty Marketplace to keep you posted on what happens with Merlot and more of Beauty’s emerging brands!

Have an Honestly Beautiful Day!

TREND UPDATE

The Beauty Marketplace had the fortunate opportunity to lunch with one of the Health and Beauty industry’s leading minds in the world of technology and contract manufacturing – Founder of Innovated Target Marketing, Frank Penna. The Beauty Marketplace likes to think of this contact as the father of the innovative ingredient. The next time you are looking at the ingredients in your favorite cosmetic and skin care products, there is a sold chance this insider had involvement in the discovery of the technology behind such components. Heavily involved with the development of such components from the University level, Frank noted the trends on the verge you can  anticipate to be seeing more of. They include…

  • Nutraceutical Products – addressing fatigue and wellness
  • Reef Safe Sunscreens – Did you know reef is one of the most delicate organisms on the planet? Reefs on islands with high tourist volumes wearing excessive amounts of sunscreen are now causing harm to all the reefs particularly at popular cruise ship destination ports like Barbados. Governments on some islands are looking to enact a law for the requirement of Reef Safe Sunscreens in order to preserve their natural resources.
  • Electrically Charged Products – made with an energy source developed within the government. The charge in such products stimulates collagen production from the stem cell level
  • Marine Life Ingredient Sources – everything begins and ends with the sea and your skin is about to experience the benefits. Stay tuned!

Have An Honestly Beautiful Day!

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Specific-Beauty-Gentle-Regimen

AUGUST BREAKOUT BRAND

Specific-Beauty-Gentle-Regimen

The The Beauty Marketplace Breakout Brand of the Month for the month of August is an emerging mass market skincare line that applies to a cross-cultural demographic and addresses the issue of hyperpigmentation. The Breakout Brand that delivers even skin tone, at an affordable rate is called Specific Beauty.

The Dermatologist Founder of the brand, Dr. Heather Woolery-Lloyd, completed her training in dermatology at the University of Miami where she also served as chief resident. She is an internationally recognized expert and lecturer in Dr. Heatherhyperpigmentation and skin care serving as an investigator for many large company clinical trials. Over the past ten years, Dr. Woolery-Lloyd has focused her research on developing effective treatments for the cosmetic concerns of all women related to hyperpigmentation issues. Her years of research eventually led to the creation of the Specific Beauty restorative treatment skincare line.

The Specific Beauty skincare line is a clinically proven skin care treatment line. The Beauty Marketplace’s favorite products include:

Dermatologist Strength Dark Spot Corrector Pads which deliver an on-the-spot remedy to even skin tone and remove dark spots.

Specific Beauty Dark Spot Corrector Pads

 

 

 

 

 

 

Specific Beauty Exfoliating Cleansing Cloths that are dual-sided to gently exfoliate the skin, while providing a deep clean to remove impurities, all without the need to rinse with water. On one side the cloths contain textured beads for exfoliation. On the other side, the cloths are smooth for easy and gentle makeup removal, including stubborn eye makeup. A great addition to any travel bag this summer! Specific Beauty Cleansing Cloths

 

The Specific Beauty skincare regimen will result in a more even skin tone, improved skin texture and leave the skin hydrated, brighter and more radiant for all skin types and ethnicities. The result of years of experience and cutting edge scientific research, this is a brand you are going to start seeing a lot more of so be ahead of the curve and head to the Specific Beauty website to begin purchasing some products for yourself, or that Specific Beauty in your life. Also, be certain to check out Dr. Heather’s blog which offers plenty of informative educational content and video information on caring for your skin.

Have An Honestly Beautiful Day!

Yoga Toes

ARE YOUR FEET EFFECTING YOUR HEALTH?

Feet are the most neglected part of the body. As a former dancer, I personally understand the importance of foot care and taking care of one’s feet for health benefits. Sandal season and Summertime is the moment of the year when we all start paying more attention to our feet, but taking care of this most used portion of our bodies, is something to be considered all year round.

Did you know Eccrine, or Sweat, glands are the most numerous on the soles of the feet? The Eccrine glands are the pores responsible for excreting toxins out of, and cooling our bodies. If we do not take consistent care of our feet, the soles become callused, and our bodies will be unable to regulate our internal temperature, or release toxins properly which can lead to overheating, exhaustion, or breakouts on other parts of the body where internal toxins must find release.

So, in looking out for the health and sustained wellness of our readers into Summertime and beyond, The Beauty Marketplace has compiled a list of our favorite foot care products and treatments:

1. FootMate – a system comprised of a rejuvenating gel foot scrub and an on-the-floor brush which allows you to scrub your feet while standing in the shower. Footmate is one of the most innovative ways we’ve seen to scrub your feet, but what we really love about this product is it is made in America, and a portion of the proceeds support our veterans via the Wounded Warriors Homes Organization

Footmate

2. Emjoi Micro-Pedi –  a battery operated pedicure device that helps sooth and remove calluses works wonders on smoothing the surface of the feet.

Emjoi

3. Yoga Toes –  after a night in heels nothing eases our feet better than these! A bunion prevention toe separator; these padded foot pain relievers work while you sleep so you can slip back into those toe torturing shoes the next day!

Yoga Toes

4. Kerasal – this company’s Callus Removing Cleansing Pads deliver a sanitary and innovative way to treat calluses. The pads have an abrasive side for softening calluses with a built-in cleanser on the other to disinfect and prevent callus build up.

Kerasal

5. Reflexology – for all you alternative medicine fans out there, the feet offer an important opportunity to improve health through reflexology. The existing belief is areas on the foot correspond to every part, gland and organ of the body. By manipulating these areas via massage and pressure, one can experience a balancing of bodily energy and overall wellness. Find a reflexology practitioner near you, by clicking HERE

Reflexology-chart

The above products will take you through sandal season as well as well into the year. We hope you enjoy them as much as we do! Feel free to write to us to tell us what you think or offer suggestions on other products brands to try.

Have an Honestly Beautiful Day!

COSMETIC INGREDIENTS DEFINED

The Beauty Marketplace just received our copy of “Milady: Skincare and Cosmetic Ingredients Dictionary” from industry veteran and author Joseph Dinardo. Joseph, a 37 year Cosmetic Industry veteran, penned the book along with his colleague, Varinia Michalun. Dinardo told The Beauty Marketplace, “(Milady) was a perfect way of sharing some of the pearls I have learned over the years with others on my way out and their way into the field of skincare”. The guide offers simple straight forward talk that combines common sense with science in a simple to read format.

Milady

The “Milady: Skincare and Cosmetic Ingredients Dictionary” is more than just a dictionary of cosmetic ingredients, but also a guide to understanding skin types and physiology, as well as how cosmetic products interact with the skin. The book is in three parts: Part 1 including a basic explanation of skin anatomy, Part 2 containing an alphabetical listing of more than 2,600 cosmetic ingredients with definitions, and Part 3 offering the Botanical Latin terms for commonly used ingredients.

What The Beauty Marketplace loves about this book is the guide is useful to industry professionals as well as consumers. Beauty industry executives whose goal is to develop innovative skincare lines and improve the efficacy of existing products will find the dictionary of terms useful as a reference and tool for new formulations. If you are a beauty product consumer who would like to be more knowledgeable on how different ingredients interact with the skin, you will also find the dictionary educational.

Milady, the book’s publisher, is the Premier Source for Education Resources in Cosmetology, Esthetics, Barbering, Nail Technology, Makeup, Massage Therapy, Salon & Spa Management and Business Training. Serving the Beauty and Wellness Industry since 1927. For more information click HERE

Have an Honestly Beautiful Day!

super 7 serum

BREAKOUT BRAND

The The Beauty Marketplace Breakout Brand for May is a new player ultra luxe skincare market: A brand is called IMMUNOCOLOGIE.Imm logo

 

A leader in the BioCosmeceutical Market, giving brands like Le Mer and Le Prarie a run for their money, Immunocologie works with the biology of the skin and offers medicinal properties pertaining to anti-aging.

 

Immunocologie is the only skincare line based on the science of the skin’s immune system. “Your skin is the largest organ in your body, and your immune system is the essential driving force in sustaining vibrant, healthy skin. When you are totally healthy and live in a perfectly pure environment, your skin functions at an optimal metabolic rate, protecting and repairing itself as best as humanly possible. But, we don’t live in a bubble,” says Karen Ballou of Lucas Brand Equity, the equity group at the head of Immunocologie.

 

Every day, internal and external factors affect your skin’s metabolic rate and compromise it’s health. Common skin-hampering internal factors include getting sick, lack of sleep, stress, poor nutrition, allergies and aging. Top external factors are free radical and negative ion exposure brought on by UV rays, pollution, extreme weather changes and electronic device emissions.

 

Immunocologie has brought together the world’s leading chemists and research scientists in the field of Biocosmeceutical Technology and human immune health to create a regimen specifically designed to support the natural processes of your skin’s immune system. Immunocologie uses bio- available plant based actives to help skin cells generate the same “positive skin response” that your skin would experience if internal and external conditions were perfect. The regimen was developed in France and is based on an exclusive French Bio-ferm process, which employs active ingredients to stimulate your skin’s natural immune response, preventing and repairing damage on a cellular level, encouraging a healthy metabolic rate and regulating cell turnover. All active ingredients are backed by in vitro clinical studies.

 

The core ingredient found in all Immunocologie treatments is the brand’s signature Vital Oligo Complex, containing 15 essential elements crucial for the proper functioning of skin cells, and encapsulated in a delivery system that allows it to penetrate into the deeper layers of the skin. Plant-derived peptides and oligopeptides, super anti-oxidants, nourishing oils, hyaluronic acid, vitamins and minerals are all key components of Immunocologie skincare formulations.

 

Immunocologie emphasizes the importance of positive ion therapy. “Pollution and electronic devices, like cell phones, computers and TVs, proliferate negative ions which bring imbalance to your skin. Your skin needs positive ions to function properly. As an example, positive ions are in water—think about how good your skin looks and feels when you walk along the shoreline or after a rainy day when the air is humid,” says Ballou.

 

Recent studies indicate skincare emulsifiers, a common skincare additive used to stabilize creams and lotion by breaking down oils, may  also break down natural oils in your skin, negatively impacting skin barrier function.  All Immunocologie products are free of
emulsifiers and heal the skin from within.

 

Sustainability is paramount to Immunocologie. Since the brand sources natural ingredients from all over the world, Immunocologie operates according to the Nagoya Protocol – a global agreement whose objective is ensuring a fair and equitable sharing of benefits arising from the use of genetic resources.

 

The Super 7 Elixir Face is the brands breakout product. Made using Snail Mucin. Also known as Snail Slime, this ingredient  is commercially obtained from the common garden snail species Helix aspersa, which produces a secretion rich in proteins of high and low molecular super 7 serumweight hyaluronic acid and antioxidants. The secretion of the snail supposedly has a double function when applied to human skin: on one hand it is claimed to stimulate the formation of collagen, elastin and dermal components that repair the signs of photoaging and, second, is claimed to minimize the damage generated by free radicals that are responsible for premature skin aging. Immunocologie face serum is a daily, strongly effective serum that regenerates skin cells to bring balance to the skin.

 

Immunocologie already has a cult following of socialites and celebrities. The brand can be found at Clyde’s on Manhattan’s Upper East Side and at Whites in East Hampton. Be sure to visit their website at www.immunocologie.com