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INGREDIENT TO WATCH

An ingredient key word trending in the industry is Korean Ginseng. According to an article on Cosmetic Business, Korean Ginseng (Panax ginseng C.A. Meyer) is the most commonly used type of ginsengs and utilized  as a natural preventive and restorative remedy.

Korean Ginseng is not only a species different from those of American ginseng or Chinese Sanchi ginseng but grown in an optimal geographical environment and climatic conditions suitable for the growth of ginseng with superior quality. Used for centuries in China, Korean Ginseng was believed to be an anti-aging herb. In addition, Korean Ginseng contains adaptogens that have been known to return the level of our body system back to normal. By equalizing the system levels in the body, Korean Ginseng has been used to lower cholesterol, balance metabolism, increase energy levels, and stimulate the immune system. It has also been used to alleviate fatigue and reduce nervousness and stress on the body. Korean Ginseng also increases oxygenation to the cells and tissues, promoting detoxification as well as stimulating the regeneration of damaged cells. For this reason, Korean Ginseng is the most popular choice these days.

Korean Ginseng Extract can be used as an effective cosmetic ingredient for a wide range of cosmetic applications such as UV protection, anti-wrinkle, anti-aging, moisturizing, and skin repair. For clinical studies and more information visit www.cosmeticbusiness.com

BEAUTY TREND: AIR CUSHION MAKEUP

Consumers should anticipate applying their facial make-up, such as foundations and sunscreens, via a product soaked sponge applicator. A trend in the industry known as Air Cushion Make-up.

Air Cushion Make-up is getting press from trend forecasting groups such as Euromonitor as well as industry trade puplications such as GCI – the Global Cosmetic Index. Below is GCI’s write up on this emerging trend…

Air Cushion Makeup: The Next Big Beauty Trend?

In a video post on Euromonitor International’s website, “Air Cushions Taking the Color Cosmetics Market in Korea by Storm,” Euromonitor research analyst Minji Kim discusses what may be the beauty industry’s next big trend.
She begins, “Although it was first launched in 2008, Air Cushion has recently become the biggest trend in facial makeup in South Korea after the huge sensation created by BB creams. Thanks to Air Cushion, the sales value of color cosmetics grew by 11% in 2013. So what is special about Air Cushion? It is basically like a liquid foundation but the product is soaked in a sponge together with sun protection, makeup base and moisturizers. The idea of the Air Cushion comes from a stamp that can be patted and pressed on the users’ face, so its packaging is more like a compact powder case instead of a tube or bottle.

“There are three major reasons why Air Cushion is so popular. First, it is multifunctional. Second, it provides coverage yet still feels light on the skin. That is important, as summer can be very hot and humid in South Korea. Finally, Air Cushion gives a natural makeup look, which is in line with the current trends in the country.

“When Iope launched the first Air Cushion in 2008, it didn’t have much impact on the color cosmetics scene. It was because Iope had a limited distribution channel and brand awareness. Then, the brand expanded to the home shopping channel, which really helped the sales of the Air Cushion. As a result, Iope overtook Sulwahsoo as the number 1 brand in facial makeup in 2013. Based on this success, AmorePacific [which owns the Iope brand] launched Air Cushion products under its other brands such as Hera and Lirikos. So other domestic players such as LG Household and Health Care also jumped onto the Air Cushion bandwagon with their own brands. With the increase of [brands developing] Air Cushion products, this inspired consumers to see it as a must-have item, which further drove the popularity of the Air Cushion.

“Looking ahead, market players are expected to continue to expanding the Air Cushion products. In early 2014, AmorePacific launched a men’s Air Cushion under its Iope brand to tap into the fast-growing men’s market in South Korea. Air Cushion is also expanding to overseas markets, with the product being available in countries such as Singapore and Hong Kong. Product innovations and marketing campaigns to support these beauty trends are becoming more essential for market players to survive in the fast-changing beauty and personal care market. So manufacturers would do well to invest in developing innovative products rather than just simply relying on their brand image,” Kim concludes.

Watch on the Euromonitor video titled “Air Cushions Taking the Color Cosmetics Market in Korea by Storm” – here: http://blog.euromonitor.com/2014/04/air-cushions-taking-the-color-cosmetics-market-in-korea-by-storm.html#sthash.YaROGLSJ.dpuf