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THE BEAUTY MARKETPLACE JANUARY BREAKOUT TALENT

The Beauty Marketplace’s January Breakout Talent of the Month is Fitness Expert Marc Perry.

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Marc Perry first caught The Beauty Marketplace’s eye via his promotional fitness flyers he would distribute in a popular health food restaurant in Manhattan called Natureworks. After doing more research, we discovered Marc and his BuiltLean program have all the elements of a Breakout Fitness Talent: Mass market appeal, an interesting background story, and an effective branded workout regimen.

Marc Perry is a Yale graduate and former finance analyst who ditched Wall Street for a career in Fitness in order to teach people the truth about body transformation and a healthy lifestyle.

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The Beauty Marketplace was fortunate enough to have the opportunity to ask Marc some questions as he was preparing for the New Year and below is what he had to say.

The Beauty Marketplace: Elaborate on what ultimately motivated you to take the entrepreneurial leap and leave finance to become an expert in fitness.

Marc Perry: I had a lot of motivations, but deep down I knew I was not reaching my potential in finance and I never would. I wanted to build something that could positively change the world. Fitness is something I’ve always loved and has been very important to me. I reasoned that helping people achieve their fitness goals and inspiring others to get excited about fitness is a mission to which I can happily dedicate my life.

The Beauty Marketplace: What are both your fitness and career goals heading into 2015?

Marc Perry:

My career goals this year are:
1) To write at least one article per week and produce at least one video per month
2) Hire a full-time employee to help manage the operations and marketing implementation for my company
3) Develop more revenue streams that can scale while refining and creating more products and services

I have several fitness goals, here are a few:
1) Touching my hands behind my back on both sides
2) Pistol squat with both legs
3) 100 snatches in 5 minutes with 24kg kettlebell
4) Become SFG certified
5) Become NASM-CES certified

The Beauty Marketplace: We think you are on to something with workouts for busy professionals! Can you identify any fitness trends you have noticed that you think may increase in popularity heading into 2015?

Marc Perry: One trend that I think is very beneficial to everyone including busy professionals is the functional fitness trend, which will continue to become more important When I say “functional fitness”, I don’t mean doing biceps curls while standing on a bosu ball, but emphasizing quality of movement and exercises that directly translate into improved strength and performance like a kettlebell swing, push-ups, or pull ups. Approaching the body as a bunch of separate muscles to train individually is an inferior approach for longevity and athletic performance than using the body as one piece – in my opinion.

The Beauty Marketplace:  What are some of your favorite Health and Fitness brands?

Marc Perry: Some fitness brands and products I like:
StrongFirst
Spartan Race
Mobility WOD
Captains of Crush Grippers
RadRoller
TRX

The Beauty Marketplace:  Do you have a grooming routine or any specific products you use or tips to share?

Marc Perry: When I first moved to New York City, I’m not sure I knew what grooming meant. My toiletry bag was pretty empty. But as I’ve gotten older and after some advice from a woman I dated, for cleaning my face I use proactive, a vitamin C serum by Anthony, and a Nivea Q10 moisturizer. The moisturizer in particular makes a significant difference in how my skin looks. Other than that, for dental hygiene I brush my teeth, floss using floss picks, and use Listerine. For my hair I use a hair gel from Dramatics NYC called Drama Putty and shave every morning.

Be certain to head to Marc’s website to check out his BuiltLean program as well as his articles and videos with plenty of fitness tips! Click HERE to view

Have An Honestly Beautiful Day!

 

TREND UPDATE

The Beauty Marketplace had the fortunate opportunity to lunch with one of the Health and Beauty industry’s leading minds in the world of technology and contract manufacturing – Founder of Innovated Target Marketing, Frank Penna. The Beauty Marketplace likes to think of this contact as the father of the innovative ingredient. The next time you are looking at the ingredients in your favorite cosmetic and skin care products, there is a sold chance this insider had involvement in the discovery of the technology behind such components. Heavily involved with the development of such components from the University level, Frank noted the trends on the verge you can  anticipate to be seeing more of. They include…

  • Nutraceutical Products – addressing fatigue and wellness
  • Reef Safe Sunscreens – Did you know reef is one of the most delicate organisms on the planet? Reefs on islands with high tourist volumes wearing excessive amounts of sunscreen are now causing harm to all the reefs particularly at popular cruise ship destination ports like Barbados. Governments on some islands are looking to enact a law for the requirement of Reef Safe Sunscreens in order to preserve their natural resources.
  • Electrically Charged Products – made with an energy source developed within the government. The charge in such products stimulates collagen production from the stem cell level
  • Marine Life Ingredient Sources – everything begins and ends with the sea and your skin is about to experience the benefits. Stay tuned!

Have An Honestly Beautiful Day!

BIRCHBOX STORE PROVES A BEAUTY PRODUCT LOVERS PARADISE

Birchbox – the company responsible for setting the Beauty Box trend into motion, offers a monthly box of personalized beauty samples to their subscBorchbox SoHoribers recently set up brick and mortar retail shops . The Birchbox business model proves advantageous for consumers to find personal care products they love, and for Indie Beauty brands to gain exposure in a saturated marketplace.

The Birchbox Shops are in key global destinations including France, Spain, the United Kingdom, and the U.S. The Beauty Marketplace paid a visit to the Birchbox New York location yesterday which proved to be the ultimate beauty lovers paradise!

Merchandise was conveniently categorized into sections including Lips, Cheeks, Eyes, Skin, Hair, Men’s, Nails (were even categorized by color), etc… making shopping simple and fun. A station in the back of the store allowed the creation of a BYOB take home Birchbox Box on site, and a downstairs second level offered services encompassing hair, nails, and make-up application.

 

 

 

All in all, the Birchbox store is a destination every beauty junkie in search of new products should visit. Be sure to make a point to pop by to one of the global destinations, or if you cannot make a physical appearance, be certain to get the Birchbox experience online.

Have An Honestly Beautiful Day!

Electric Hair Masque

JULY BREAKOUT HAIR CARE BRAND

For our July Breakout Brand, The Beauty Marketplace selected a hair care line we have had our eye on ever since first being introduced at the international beauty exhibition, Cosmoprof Bologna, in April 2013. The brand we are referring to is called Electric – an independent and exciting British hair care brand offering a luxurious salon professional product range.

The Beauty Marketplace knows Electric has the winning combination of  marketable attributes which make a brand a success: eye-catching packing, an effective product line, and keen company direction. Electric was founded and is steered by Creative Director powerhouse and salon industry veteran – Mark Wooley. Mark and the Electric International Art-team are highly sought after by global brand leaders such as L’Oreal Professionnel, The Fellowship for British Hairdressing and Denman International, among many others.

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Mark’s passion for hairdressing is at the very heart of Electric. The brand’s mission is to create superb hairdressing in striking settings within key cities. Mark and his Art Team travel educating and demonstrating ground breaking trends and Techniques all over the globe. The Beauty Marketplace reached out to Electric’s Mark Wooley asking him to share with our reader’s some Summer Hair Trends/Styles. Here are his top three:

1. The Technical cut – Broken weight line
Created by Mark Woolley last year, the broken weight line cut has featured heavily this year as a style of cutting. The look is reminiscent of Natalie Portman’s iconic hairstyle in Leon but with an edgier yet feminine aspect to it where texture is the key to finishing the look. Natalie-Portman-LeonCelebrities such as Jessie J and Miley Cyrus debuted the look very recently and have featured heavily in the media.

 

 

 

 

 

 

2. Technical Pony Tail
The pony tail is perfect for keeping long hair off the face and out of the way when the weather is warmer. There are many variations of the low ponytail which is so versatile and easy to create. Here are our favorite ways to wear:

  • Experimenting With Height – A perfect low ponytail should be below the ears and bump-free! Try layering the ponytails and fastening at the nape of the neck, like above. This is a more modern take on this style staple.

 

  • Experimenting With Partings – Whether you prefer a middle, side or an EXTREME side parting, the low ponytail looks amazing with any of them (maybe recreate the 90′s and do a zigzag if you can’t decide??).

 

  • Experimenting With Movement – A ponytail slightly to the side is a great way of showcasing your long locks without having your hair down and is great for those ‘couldn’t be bothered with my hair’ days. The slicked-back ponytail could be the answer if you don’t enjoy hair in your face, perfect for holidays as well as a hot and sticky office!Part and Pony

3. The Faux Bob
One of the key trends for the summer will be the faux bob. This style will give your hair a summary edge without you having to change it drastically. It works for any length hair, with just a small amount of product and a few pins. If your hair is thick and long, you may need to make a ‘foundation’ for your hair with a low bun using the underneath of your hair, then letting the rest down to drape over the bun, tuck under and secure with pins. Those with thinner or shorter hair, you can just simply backcomb the underneath section to create the base, then tuck and pin the rest under.

Taylor-Swift-Faux-Bob

Electric’s latest product launch is Volume Liquid Mist which is fortified with moisturizing wheat proteins and hydrating meadowfoam to deliver strength and structure to the hair while creating long lasting volume and support with no hint of residue. This product is excellent at refreshing volume on non-shampoo days by simply spraying on to dry hair, combing, and re-styling.

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With 2,341 likes on Facebook and 2,862 followers on Twitter at the time this post was written, it is easy to see why Electric is the UK’s most exciting and rapidly expanding Hairdressing brand.

Electric Hair Masque

Drawing on two decades of experience in the industry and years of intense research and development, Electric is very proud of the Electric Hair care range. For more information head to Electric’s Website

 

Have An Honestly Beautiful Day!

 

Wink

JUNE BREAKOUT BRAND

A huge trend in the beauty industry at the moment is long, extravagant eyelashes. Women are willing to invest in eye lash extensions, splurge at the Sephora counter devoted to false and creative drag-queen style adhesives, and medical aesthetic companies, such as Latisse and RapidLash, offer chemical growth substances to facilitate longer lash growth.

As we were following the long lash trend, The Beauty Marketplace discovered a budding start up out of MIT we were so impressed by, we decisded to name them June’s Breakout Brand. The The Beauty Marketplace Breakout Brand of the Month is Wink Natural Cosmetics.

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Founded in June 2013, Wink Natural Cosmetics is solving beauty problems, such as short eye lashes, with real science and natural ingredients. Megan Cox, Founder of Wink, developed their first product,  an eyelash and eyebrow enhancer, because she was investing thousands of dollars on eyelash extensions which were only damaging her lashes. Wink Eyelash EnhancerAfter looking into other lash growth serums and options, she was turned off by the scary chemical side effects thus prompting  her to create her own serum that was both safe for use, as well as effective. Wink Natural Cosmetics’ eyelash enhancer offers a natural and hypoallergenic solution to reactivate dormant hair follicles found on your lashes and brows, delivering a more lush and fuller look.

After developing an all-natural formula, the product began testing and produced great results. According to  Wink’s website, “4 out of 5 of the testing participants had lashes that were 10-20% longer, 100% of them really experienced fuller lashes. All in all, a hypoallergenic formula was developed that: a). was made with the finest all natural ingredients, b). could make your eyelashes longer, c). could grow more lashes and d). could regrow your eyebrows.” What’s better than that?!

According to Ms. Cox, a second product is on the way and slated for a 2015 release. The product, a 2-in-1 brightening and anti-aging eye cream with gold peptides, is currently in testing. Keep checking The Beauty Marketplace and be sure to sign up for our newsletter for more information on the release.

Have an Honestly Beautiful Day!

 

Bronzed Look

SUMMER 2014 BEAUTY TRENDS

The Beauty Marketplace wants you to be the trendiest babe on the beach this summer, and in order to do so, we tapped into our network of make-up artists, fashion designers, and in-the-know industry forecasters to discover what they felt will be the most popular looks for 2014. After polling a variety of these trendsetting individuals, we emerged with the top three Summer 2014 Beauty trends and tips to achieve each look:

TREND 1: THE BARE FACED NATURAL LOOK
To achieve this look use a tinted foundation or moisturizer, soft neutral shades for the eyes, soft coral or rose shades for the cheeks, and a soft gloss or tinted lip balm.

Natural Look

 

 

 

 

 

 

TREND 2: THE BRONZED LOOK
To achieve this look, apply bronzing powder or an apricot colored blush to cheeks, a soft bronze shadow to lids avoiding heavy liners, and a neutral lipstick or gloss with a touch of bronze.

Bronzed Look

 

 

 

 

 

 

TREND 3: BOLD LIPS
Brighter shades of lipstick are not only trendy, but also help to brighten one’s face and make your skin appear more flawless. It’s a win win!

Bold Lips

 

 

Feel free to share with us some trends in action, via any of our social media platforms, and have a chance to win a prize pack with exactly what you need to set these looks in motion.

Have an Honestly Beautiful Day!

 

TIME FOR A LOUB JOB?

The latest in cosmetic procedures target a women’s need to fit into and comfortably wear her shoes. A new procedure named, Loub Job, (the “Loub” in Job no doubt pertaining to, Christian Loubitoun, the most popular name in woman’s foot wear at the moment for the well-heeled jet-set crowd) involves an elective medical procedure in which the balls of the feet are padded with collagen, dermal fillers, or fat. Additionally, injections may be made into the heels or toe pads of the feet.

The buzz surrounding this procedure came on the heels (no pun intended) of Kim Kardashian’s wedding to Kanye West. West, 36, and Kardashian, tied the knot over the weekend. In preparation for the big day, Kim allegedly invested in the procedure.

The procedure itself can be found at some local medical spas and typically costs $500 to $600 and takes approximately 30 minutes. More women than you may suspect are getting the procedure. In fact, the International Business Times reports that foot filler requests in the U.S. are up by nearly 21 percent from last year.

The longevity of a Loub Job varies patient to patient with typical benefits, including less pain while wearing heels, lasting about eight months. The question remains…. Is the procedure honestly worth it?

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TO PULL OR NOT TO PULL?

A trending beauty topic that has been circling around the office and internet is oil pulling.

Oil pulling or oil swishing is a traditional folk remedy where oil is swished or held in the mouth. Ayurvedic literature states oil pulling is capable of improving oral and systemic health, including a benefit in conditions such as headaches, migraines, diabetes mellitus, asthma, and acne, as well as whitening teeth. Promoters claim it works by “pulling out” “toxins”, and thereby reducing inflammation.

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According to an article in The Washington Post, “It’s (oil pulling) been touted as everything from a natural teeth whitener to a cure for acne. Thousands of videos on YouTube espouse the benefits of oil pulling — an Ayurvedic technique that involves swishing an oil in your mouth, much like mouthwash, and spitting it out.

There don’t seem to be any good medical studies on pulling but that hasn’t reduced interest in the technique. For Francheska Medina, a natural-living blogger based in New York, the benefits of oil pulling go beyond oral health. In December, Medina posted an oil pulling video to her YouTube channel, HeyFranHey, which recently hit 100,000 subscribers. In the video, Medina rattles off a list of ailments — migraines, allergies, sinus pressure, cavities and more — before explaining the method, which she calls “an awesome way to jump start your body.”

In a phone interview, Medina said she began pulling oil six years ago after she experienced a series of kidney-related health issues. She does not have a medical background, but began studying nutrition and natural remedies when she found treatments her doctors suggested to be ineffective or too expensive. She still does it first thing every morning.

“I started doing [oil pulling] and within the first two weeks, I could feel my body getting stronger,” said Medina, who also incorporated juicing and detox teas into her health regimen. “I knew that it was definitely going to be something that could help me heal myself.”

If you search for “oil pulling,” on the American Dental Association’s Web site, you won’t find much. As The Atlantic notes, the organization addresses alternative methods in a much more general way, with a policy statement on “unconventional dentistry.”

Sally J. Cram, a D.C.-based periodontist and a consumer adviser for the ADA, said she hasn’t seen any studies on oil pulling during her 28 years in dentistry. Oil pulling is often cited as a natural breath freshener, and while Cram says the fragrance of certain oils may help, “there’s nothing in those oils that is anti-bacterial.”

Kasia Kines, a licensed nutritionist whose Baltimore-based practice is built around holistic nutrition says she often recommends oil pulling to clients as part of her 30- day detox program, which includes a focus on plant-based whole foods, such as whole grains, vegetables and seeds. She doesn’t do it herself, however, because her plant-based diet keeps her healthy, she said.

Kines, a native of Poland, said her mother taught her the technique using sunflower oil. Because the oil is relatively inexpensive, Kines says, “it’s very, very practical,” though she admits it’s not for everyone.

Those who recommend the technique usually suggest swishing the oil for 10-15 minutes. “For many Americans, it’s not very palatable,” Kines said.

An article from The Atlantic states, “A Google search for “oil pulling” brings up more than two million results, many from the past few weeks. This late February post on the blog Fashionlush, received around 800 comments. The main claims being bandied about are that the practice cleans and whitens your teeth, helps with bad breath, and eases jaw pain. More dubious are the assertions that it cures diabetes, hangovers, acne, and all manner of other bodily ills. (A good rule to live by, I think, is not to trust anything that claims to get rid of “toxins,” especially if it does not specify what these toxins are. “We have these magic organs called kidneys and livers and [detoxifying] is what they do,” Collins says. “We don’t necessarily need to be swishing things around in our mouth.”)

There have been a handful of studies on the practice (published in Indian journals, it’s worth noting) that found it to be equally or nearly as effective as mouthwash in reducing halitosis, plaque-induced gingivitis, and the presence of streptococcus mutans, a bacteria that contributes to tooth decay. But these studies had very small sample sizes—20 people total—which makes them, Collins says, “one step away from case studies.”

When I contacted the American Dental Association, I was told it could not comment on the practice “because additional research is needed.” The organization pointed me to its statement on “unconventional dentistry,” which reads in part:

The ADA… supports those diagnostic and treatment approaches that allow both patient and dentist to make informed choices among safe and effective options. The provision of dental care should be based on sound scientific principles and demonstrated clinical safety and effectiveness. Oil pulling is far from a sound scientific principle. Collins says that, in his opinion, there’s no harm in it (though if you swallow it, he posits you might have some gastrointestinal issues), but neither is there any solid evidence of benefits.

“From a public health point of view, we certainly do not want to encourage people to use things that, while they may be harmless, we have no evidence that they work,” Collins says. “It’s kind of like chiropractic. If somebody feels that they can go to the chiropractor, get a back adjustment, and it makes them feel better, I’m okay with that. If people start selling chiropractic as a mechanism to cure cancer then I have a problem with that.”

Basically, if you feel that swishing oil between your teeth for 20 minutes a day is a good use of your time, it probably can’t hurt you. But don’t use it as an alternative to brushing your teeth, and certainly don’t expect it to cure any real conditions. No matter what the movie stars say.”

Our honest perspective? Oil pulling has received little study and there is little evidence to support claims made by the technique’s advocates. We welcome your updates, testimonials, and feedback here!

 

BEAUTY TRENDS STRAIGHT FROM THE INDUSTRY

CEW – Cosmetic Executive Woman – is a beauty industry networking organization which develops the leadership potential of members through access, connections, networking and the sharing of knowledge. Every year, the organization hosts an event called the Insiders’ Choice Beauty Awards Demo. At this event, members of the industry sample the latest products and brands being introduced to the market in the current year. In a recent newsletter, CEW put together a list that captured some of the trends. Take a look…

TREND #1 BEAUTY GETS MASKED
Masks saw a 66% sales jump in prestige outlets in 2013 and helped crave consumers’ need for immediate effects, as did peels.

TREND #2 FACIAL CLEANSING BUZZ WORDS: GENTLE, OIL-BASED
Exfoliation is taking a back seat to treating skin gently, and what could be more gentle than a cleansing oil? Oils, gentle gels and hydrating cleansers were stars in 2013.

TREND #3 VOLUME DRIVES MASS MASCARA
The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are as desirable as long ones.

TREND #4 ART INSPIRED EYES: TINTS, WASHES, PIGMENTS
Beauty companies took an artistic cue in delivering eye formulas in 2013.

TREND #5 CC Creams upped the ante in the alphabet soup of skin care.
Ready To Wear Beauty CC Foundation Color Correcting Stick: Uses an anti-aging, lightweight formula to conceal imperfections, and reduce the look of fine lines.

TREND #6 ANTI-AGING HAIR CARE
Fighting the signs of aging moved from skin into hair care with creams, serums and even a color formulated with anti-aging formulas.

TREND #7 LIPCOLOR: RICH, BUILDABLE
We are looking at bold colors and shades that stand the test of time.

See more at: www.cew.org

INGREDIENT TO WATCH

An ingredient key word trending in the industry is Korean Ginseng. According to an article on Cosmetic Business, Korean Ginseng (Panax ginseng C.A. Meyer) is the most commonly used type of ginsengs and utilized  as a natural preventive and restorative remedy.

Korean Ginseng is not only a species different from those of American ginseng or Chinese Sanchi ginseng but grown in an optimal geographical environment and climatic conditions suitable for the growth of ginseng with superior quality. Used for centuries in China, Korean Ginseng was believed to be an anti-aging herb. In addition, Korean Ginseng contains adaptogens that have been known to return the level of our body system back to normal. By equalizing the system levels in the body, Korean Ginseng has been used to lower cholesterol, balance metabolism, increase energy levels, and stimulate the immune system. It has also been used to alleviate fatigue and reduce nervousness and stress on the body. Korean Ginseng also increases oxygenation to the cells and tissues, promoting detoxification as well as stimulating the regeneration of damaged cells. For this reason, Korean Ginseng is the most popular choice these days.

Korean Ginseng Extract can be used as an effective cosmetic ingredient for a wide range of cosmetic applications such as UV protection, anti-wrinkle, anti-aging, moisturizing, and skin repair. For clinical studies and more information visit www.cosmeticbusiness.com